Sr. Product Manager Jul'22-Aug'23Partnerships business of Ethos, building Ethos's SaaS platform for Agents.

Democratizing data via DIY user experiences. Assisting marketers to discover opportunities without dependence on tech, data-sci, or SQL. Built a DIY data visualization platform from scratch, reducing avg. time to create new reports from scratch. Scaled it with features for a large number of users and needs.Built the first platform internally, collating multiple data sources/metrics at the URL level. Reused capabilities of the data-visualization platform built earlier.

BrowserStack is a B2B SaaS product, funded by Accell Partners. Offering cloud testing platform for web and mobile testing that enables developers to test their websites and mobile applications.I was managing Enterprise, Compliance, and Platform product. Owning pieces of the platform responsible for Enterprise offering to the largest customers, as well as Identity, Access and Account Management modules catering to all the users.

I was leading a 6 member team at ResellerClub, passionate, value-driven manager with experience in leading cross-functional teams to plan, build, launch and manage platforms.Customer Experience1. Support Helpdesk: Developed platform from scratch to assist customers to solve queries, using Knowledge Base, Blogs, and Videos suggestions.a. Created mocks & wireframes and designed the UI/UX & user-flow for platform. Used iterative waterfall model for product development.b. Integrating customer feedback of the HelpDesk collected through surveys, chat records and data collected on other tools.2. Customer & Product Lifecycle Automation: End-to-end execution of the automation flows.a. Designed & launched automated up-sell, cross-sell, & abandoned cart using trigger points set up in database.b. Increased conversion rate & ARPU via lifecycle trigger-based automation, using landing pages, OptinMonster, emails, and WebPush tools.Customer Acquisition1. Website/Storefront Experience: Optimised storefront performance of ResellerClub.com & India.ResellerClub.com for traffic & conversion.a. Wire-framed & optimised dedicated landing pages for different performance marketing campaigns and lead generation, example this.b. Optimized UI/UX with insights from e-Commerce analytics, Heat-maps, Click & Mouse movement tracking using CrazyEgg and GA.c. Enhanced Customer experience on product pages to reduce Bounce Rate, Increase Session Time & Conversion Rate.New Acquisitions: Led end-to-end ideation and execution of customer acquisition strategies for NA, EU, APAC, Africa & Australia.a. Controlled and optimised all operational marketing spends, $1M for ResellerClub, including stakeholder management processes.b. Boosted the ARPU by ~18% and Conversion by ~9% resulting in ~88% increase in revenue from new users via performance marketing.c. Optimized different product pages as per the SEO best practises, increasing Organic traffic by ~35%.

Consulting Project for T-Hub, India’s largest incubator for start-ups (Ongoing)•Identified key business valuation metrics-benchmarks in 15 emerging technology sectors in Healthcare, IoT & Payments.•For T-Hub’s INR 100 Crore Innovation Fund, use recommendations for evaluating & identifying prospective start-ups.

• Finalist in 7 of IIM A Insights’16 Quizzes amongst 18000 Participants and came First in Advertising Case Competition.• Finished in Top 5 of Future Group Ground Zero Competition amongst 3800, won a PPO as Future Business Innovator. • Awarded Consulting Project for T-Hub, India’s largest incubator for start-ups (Ongoing)•Identified key business valuation metrics-benchmarks in 15 emerging technology sectors in Healthcare, IoT & Payments.•For T-Hub’s INR 100 Crore Innovation Fund, use recommendations for evaluating & identifying prospective start-ups.• Finalist, EY Quiz 2016 out of 6500 Participants | Currently in 2nd Round of Colgate Transcend 2016• Responsible for Alumni Relations as Core Member of Entrepreneurship and Venture Capital and Women in Business Club.• Selected as Brand Evangelist of ISB, part of MCC core team, launched first ever ISB Quarterly Newsletter “Pages”.• Acting Student Ambassador for ISB, wherein responsible for counselling of incoming students for Class of 2018.

Roadhouse Hostels is a chain of backpackers’ hostel with a cool retro vibe. Offering air-conditioned dormitories with bunk beds and private rooms.Currently we have two locations and ramping up the number pretty fast and plan to have a half a dozen within an year. Joined for building and scaling up operations from the technology front, and building the roadmap for future products for the organization. Social Media Drives and Campaigns through in-house products to build and maintain an amazing experience for the customers.

Pee Safe (Earlier known as SafetyKart Retail (Safetykart.com)) is an e-commerce portal completely dedicated to bringing High End Safety products to the Indian Consumer.a. Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.b. Strategic Consulting, including business plan & sales strategy development.c. Handed over a playbook for future marketing and customer acquisition strategies.d. Handed over Platform Development plan and Product Development plan for 16 quarters.

Pee Safe (earlier known as SafetyKart.com) was one of India's first e-commerce focused on Personal, Industrial and Equipment Safety.Product & Marketing Heada. Brand development, web site traffic growth, web site UI and advertising revenue. Develop brand strategy and statistics systems.b. Strategic Consulting, including business plan & sales strategy development.c. Advising new businesses on formation of corporations and business structures.d. Product Development of the Platform and Integrating & Updating the Platform with Innovative Segments and Interfaces.e. Boosted conversion rates through buyer persona analysis and optimizing acquisition channels.f. Developed & Launched Web Platform twice, optimizing for conversion rates, load times, drop rates, and average user time.g. Created design strategies and wireframes for all product development, execution of UI/UX using various software/tools.h. Conducted training of design, tools and frameworks like Bootstrap, Inbound Marketing, Photoshop, Coreldraw, and Google Analytics.

Heading Product, Engg and SalesFounded and Developed the start-up in the domain of Product Development for SMB and Start-Ups.Spearheaded business development by acquiring and retaining clients in the overseas and domestic market.Formulated strategy for entering the digital marketing and branding market; steered company focus from over-competitive web application market.Few of the Project at ThoughtPulp Technologies :1. Project Being Developed on Yii Framework of PHP2. UI Prototype will be ready by June'13 Last Week3. Working Prototype ready by Aug'133. Final Product Launch estimated Around Feb'14

Co-Founder | Head of Product, Services and TechMet few exceptional people during these early days of my entrepreneurial career who were with me for a long time before I embarked for my MBA. Got to learn about B2C and B2B sales channels and pitching to clients. Worked with Developers on end to end product development. It was an incredible journey till it lasted.Worked in the field of Engineering Design, Product Development, Online Marketing, and Web Services.

Worked on Telemetry, Software Development and Graphical Plotting.

Internship with LRDE, DRDO worked on Port Programming