• Responsible for all marketing channels• Site-wide Constant Testing• Vital KPIs tracking/ Reporting• Working on Creatives with Fashion Team/Graphic Designer• Working on new Features with Dev Team

• Research and analysis of competitors and the online market• Constant analysis and optimization• Researching and recommending new cpa campaigns• Drive and own all performance-marketing activities, including; paid search (keyword research, campaign management, landing page strategy, adgroup optimisation for reach and conversion to CPA targets), personalized remarketing • Set-up acquisition, conversion and retention targets and take responsibility for their successful achievement • Focus on the ROI of two marketing activities (paid search, personalized remarketing) and have the creative ability to constantly improve performances • Monitor and report on marketing performance and user activity, and act upon this intelligence • Keep up to date with the latest trends, opportunities and learning in online marketing and share with the team where useful• Act as the client champion and agency representative to the search engines and ensure optimal campaign implementation.• Regular face-to-face client visits to build and maintain deep-level partnerships.

• Manage a team of account managers and content editors to execute on campaign objectives for company.• Serve as team expert for search engine marketing, The Search Marketing's tools and technology, account management, editorial processes and analytics.• Create and implement custom search marketing solutions for company• Responsible for analyzing, recommending and implementing improvements to meet company online search marketing ROI/CPA objectives.• Work with the product and tech teams to initiate and manage cost-effective acquisition and retention campaigns • Overall management of online search marketing campaigns, including paid search, content, local, paid inclusion, etc.• Understand and manage product/service update schedules, online marketing philosophy and goals, target demographics, etc.• Produce detailed campaign performance analysis and PowerPoint presentations.• Recruiting, hiring and training of new hires.• Represent their team on cross functional projects• Responsible for special projects as assigned.

• End to end management and analysis of SEM program, including keyword research, campaign strategy, creative, and bid management• Manage and drive channel performance in line with customer acquisition target budgets and CPA• Identify, test, and analyze new growth opportunities • Build, maintain, and analyze performance reports• Collaborate with intercompany departments to drive cross functional SEM initiatives• Perform as an active thought-leader on SEM landscape, staying abreast of current literature, search engine trends, competitors, algorithms, and best practices and strategies in the management of online paid media.