Al Chan Email & Phone Number

Duluth, Ga, Us

DiversiTech® Corporation is North America’s largest manufacturer of equipment pads and a leading manufacturer and supplier of components and related products for multiple industries, including: HVACR, electrical, consumer hardware retail, electrical utility, automotive retail, and pool and spa channel.In this newly created function, I manage the strategy and execution of all digital marketing activity for DiversiTech's $500M product portfolio - web, SEO, SEM, social, email, and content marketing.

Recognized as a National Tutoring Program of the Year recipient, C2 Education has been helping students through their journey of getting into the college of their dreams.• Responsible for the creation and implementation of content strategies that contributed to 20% digital lead growth year over year• Planned and oversaw the creation of content formats including webinars, video marketing, guides, and e-books resulting in 12% increase in lead conversion• Utilized BrightEdge platform to improve on-page and off-page SEO that resulted in a 30% increase in ranking non-branded keywords and 25% increase in organic leads• Manage the efforts of internal content producers and external partners while adhering to an integrated distribution calendar• Developed hyperlocal digital marketing plans for 198 local webpages generating an increase of over 100% in local lead generation

Long Beach, Ca, Us

• Manage digital marketing functions for three business divisions including: lead generation, SEO, SEM, website management, content development, social media and partner marketing• Develop and execute integrated marketing campaigns, using automation tools, that result in consistent sales qualified lead growth of 125% year over year• Oversee SEO efforts that have realized a 300% increase in visibility for focused keywords• Create and oversee targeted email marketing programs to leads in different phases of the marketing funnel that result in a 95% open rate and 26% increase in opportunities• Manage content development and distribution for lead nurturing, improving closing rates by 16%• Organize a mix of traditional marketing (brochures, sales sheets, etc.) that complement digital efforts, maximizing conversion opportunities• Constantly experiment with design, content and landing pages to guide prospects to the next step of their buyer’s journey

• Provided digital marketing consulting services including but not limited to: SEO, web design and usability, inbound marketing, content strategy development, campaign project management, social media and analytics• Developed and execute inbound marketing strategies to drive online visitors to desired online properties and convert visitors to leads and buyers• Created and optimized email marketing programs through A/B testing and automation• Modified and enhanced current e-commerce tactics to maximize engagement and revenue• Made data-driven adjustments to online strategies based on website analytics and sales metrics• Managed and created content programs using various social media and content distribution channels including: Facebook, Twitter, YouTube, Google+, blogs, Vimeo, etc.

Oklahoma City, Ok, Us

• Managed all B2B and B2C marketing efforts on national and local levels for a photography franchisor with over 130 locations in the US• Contributed to increased number of franchises sold by 500% over the previous year through organic search, paid search and content development strategies• Grew top ten organic keywords by 64% over a six month period through SEO strategies for national and local business growth• Created social strategies through Facebook, Twitter, YouTube, RSS, blogs and other properties to maximize customer retention and resell rates• Surpassed corporate goal of 10% growth in e-commerce sales through email marketing programs• Proposed and managed initiative to develop a brand new digital sales channel that would have TSS observe a 300% increase in online sales within a 2 year forecast

• Recommended integrated campaigns, combining traditional and digital programs to improve lead generation by over 25%, on average, from previous year• Consulted and provided digital advertising services to multi-family residential companies• Redesigned keyword research techniques that are now incorporated into standard sales research processes when presenting to potential clients• Monitored reputation management dashboards for clients and provided recommended content postings on those multiple properties• Analyzed KPI metrics such visits, conversions, cost per click, cost per action and revenue per click to ensure maximum ROI for clients

• Worked, hands on, with over 700 E-commerce business owners regarding all aspects of digital marketing: SEO, SEM, Social Media, Link Generation, Blogging, Video Marketing, Email Marketing and E-commerce training• Assisted in the creation of over 350 SEO programs focused on long tail keyword search for e-commerce stores that resulted in first page search engine rankings• Monitored content generation for online businesses to ensure alignment with digital objectives• Participated on niche product team to market our online niche publication “The Net Effect”• Utilized Google Analytics and AdWords tools to track customers’ performance and made recommendations to adjust campaigns as necessary• Performed regularly scheduled reviews to maximize retention and renewals on subscriptions to consulting services

Us

• Managed marketing consulting engagements in the fields of advertising, brand, product, R&D, and analytics with F500 management in the IT, CPG, Telecom and Financial industries• Consulted with leadership of Fortune 500 organizations to identify gaps in marketing strategy and provide more aligned solutions to address them• Maintained consistent client communications with internal and external constituents to ensure marketing projects were satisfactory to scope• Sourced, recruited and developed various marketing professionals across multiple disciplines nationwide