• As a product consultant, I align product strategy with business goals by analyzing market trends, prioritizing key features, and collaborating with cross-functional teams• Contribute to developing and enhancing data-driven advertising strategies to maximize the effectiveness of product launches and campaigns

• Managed Roku's technical operations, resolving technical obstacles for digital advertising platforms, resulting in a significant improvement in system dependability and operational workflow efficiency• Collaborated with the product team to build and launch a comprehensive suite of enhancements focusing on ad meditation across 4 leading ad networks, ROKU demand side platform, and header bidder technologies• Partnered with Engineering and Product teams to analyze, optimize, and support thenetwork of advertising channel partners (e.g. SpotX)• Created extensive documentation on all processes and ad guidelines/specifications andeducated operational, product, and sales stakeholders• Contributed to the vision, strategy, and execution of the Technical Operations, QA,Product, and Engineering groups across the Roku Advertising Network

• Led the launch of Flipboard's advertising marketplace, driving a 30% year- over-year growth, and managed key SSP partnerships, including with Google and Meta• Conducted training sessions to elevate the global sales team's understanding of programmatic advertising, further enhancing our market approach• Fostered innovation in ad product offerings through collaborative efforts on new RTB partner integrations and continuous improvements in ad quality• Launched focused marketing campaigns to boost product awareness within key demographic groups, significantly broadening the exposure and prominence of our advertising products in competitive sectors

• In charge of MoPub’s demand side RTB integrations - integrated over 130 DSPs into MoPub’s exchange• Educated buyers about MoPub marketplace, auction dynamics, technical server configurations, optimization best practices, product specifications, and creative best practices• Worked with internal teams to develop client facing VAST, MRAID, Native best practices, knowledge base articles, training materials, and FAQs • Utilized Metamarkets to analyze bidding performance and came up with strategies that helped DSPs improve performance and generate more revenue• Contributed to the development of MoPub’s openRTB 2.3 spec and transitioned 25 DSPs from openRTB 2.1 to openRTB 2.3

• Promoted to Partner Solutions Manager at Twitter.

• Managed MoPub's significant client portfolio, consistently surpassing revenue targets through strategic account management• Leveraged internal systems for in-depth analysis of bidding performance, formulating strategies that boosted client outcomes and revenue generation• Worked cross-functionally with internal business and engineering stake holders to help drive strategic initiatives and to maintain an open flow of Platform communication across department disciplines

Joined MediaMath after Akamai's Advertising Decision Solutions business unit was acquired by MediaMath. Responsibilities remained the same.

• Managed $5 million/year book of business as a yield analyst• Oversaw scheduling, production and implementation of online advertising campaigns through the network of Media Partners• Executed campaign optimization decisions in a timely and accurate manner, including campaign pauses/restarts/roll-outs/pullbacks/pacing • Executed the appropriate media mix for client campaigns based on pricing, spend thresholds and ROI factors and ensured that delivery was within expectations to hit revenue and margin goals• Analyzed campaign performance to ensure optimal delivery and gross margin• Provided CPA/CPM/CPC pricing projections and recommendations for the remarketing and prospecting campaigns • Worked with internal teams (Account Management & Pre-sales) to ensure that optimization decisions are implemented in a timely and accurate manner• Implemented various types of third party ad tags, including DoubleClick, Atlas, MediaPlex, PointRoll, Teracent• Collaborated with managers on the Operations team and provided input on guidelines, policies and best practices for working with internal teams