Al Kassam
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Al Kassam Email & Phone Number

Director, Product Strategy Sales and CS Systems and Go To Market Data at Indeed
Location: Greater Toronto Area, Canada 16 work roles 1 school
2 work emails found @salesforce.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Director, Product Strategy Sales and CS Systems and Go To Market Data
Location
Greater Toronto Area, Canada
Company size

Who is Al Kassam? Overview

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Quick answer

Al Kassam is listed as Director, Product Strategy Sales and CS Systems and Go To Market Data at Indeed, a with 11338 employees, based in Greater Toronto Area, Canada. AeroLeads shows a work email signal at salesforce.com and a matched LinkedIn profile for Al Kassam.

Al Kassam previously worked as Director Product Strategy at Indeed and Director Technical Consulting at Salesforce. Al Kassam holds Honours Bachelor Of Commerce, Information Technology Management from Ryerson University.

Company email context

Email format at Indeed

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akassam@salesforce.com
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Profile bio

About Al Kassam

A seasoned business and IT strategist, adept at harnessing his comprehensive technical and business expertise to craft innovative and pragmatic solutions for his clients, optimizing business value and elevating productivity.Al currently is a Director, Technical Consulting with Salesforce Professional Services, harnessing his passion for People Management, Revenue generation, and Operational Efficiencies to support his clients in maximizing the business value they attain from their Salesforce Investment and the productivity of their organizations.

Listed skills include Etl, Sql, Integration, Data Conversion, and 44 others.

Current workplace

Al Kassam's current company

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Indeed
Indeed
Director, Product Strategy Sales and CS Systems and Go To Market Data
austin, texas, united states
Website
Employees
11338
AeroLeads page
16 roles

Al Kassam work experience

A career timeline built from the work history available for this profile.

Director Product Strategy

Current

Greater Toronto Area, Canada

Director of Product Strategy for Sales and CS Systems & Go-To-Market Data

May 2024 - Present

Director Technical Consulting

Toronto, Ontario, Canada

A prominent leader in the Salesforce Advisory and Technical Consulting Group, Al has co-led efforts that have propelled both Salesforce Professional Service and his clients in increasing business value and elevating productivity of their organizations.• Co-led and structured a Salesforce Reimplementation to uncover $100 Million+ of Business Value • Positioned & executed a Governance Model resulting in a 1500% Average Case Response Time improvement• Manage and maintain trusted relationships with Client Business & IT Leaders• Led New Leader Enablement Material supporting 500+ people leaders in AMER Professional Services• Championed AMER Professional Services Certification Enablement Program supporting 1000+ SF Architects• Led Internal Executive Communication & Difficult Conversation training sessions• Co-Lead for TCG Canada fostering a sense of community & mentorship• Hosted Canadian TCG Monthly All-Hands, People Leader & Equality Office Hours recurring presenter

Aug 2021 - May 2024

Senior Manager, Technical Consulting

Toronto, Ontario, Canada

Feb 2021 - Aug 2021

Sr. Program Architect

Toronto, Canada Area

Sep 2018 - Feb 2021

Principal Consultant

Liican Consulting

Markham, On, Canada

Principal IT Consultant that has been engaged on a variety of cross-functional Business Intelligence, Data Warehousing, Analytics and Conversion implementations across clients and industries. Al continuously strives to help his customers create scale-able and supportable solutions while meeting project timelines and budgets.

Feb 2011 - Sep 2018

Project Manager - Contract Via Liican Consulting Via Tata Consultancy Services

Toronto, Canada Area

Led TCS project consultants in cross-functional team initiative to deliver nine Micro Strategy Dashboard, spanning 15 subject areas, and over 4000 metrics & attributes. In a short time span, Al was able to organize the project team, strengthen cross-functional team cohesiveness and re-baseline the project plan in order to bring the project from Red to Yellow status. Al was brought onto the project to assist while original PM was on an emergency leave.

Mar 2018 - Apr 2018

Product Innovator & Solution Architect - Contract Via Liican Consulting

Oakville, On

Led initiative to upgrade the SAP Acquisition Conversion tool created in May 2016 for Shred-IT. Upgraded BODS 4.2 jobs to include updated automated rules, new Data Quality and conversion reports generated, Language Character Fix, and automation of LSMW input file.Key Results: Increased conversion efficiencies by 20% Extended solution for Master Data Team to optimize their processes

Feb 2017 - Jun 2017

Bi Architect, Functional Designer, Bods Etl Developer - Contract Via Liican Consulting

Halifax, Canada Area

Led requirements gathering, architecture, and SAP BODS ETL development of additional KPIs required by the Maintenance business. Key Results: Identified and corrected incorrect KPI calculations that were being displayed on the executive dashboards and reports Designed and developed new ETL loads for net new KPIs, reference tables, fact tables, and dimension tables Proactively advised on Environment Management, Code Management, BODS ETL Development, and Data Warehousing best practices and strategies in order to ensure IT Audit Compliance

Sep 2016 - Feb 2017

Project Manager, Product Innovator & Solution Architect - Contract Via Liican Consulting

Oakville, On, Canada

Led initiative to streamline and automate Shred-IT acquisition conversion process in order to invoke efficiency, leverage team strengths and support corporate direction. The new SAP Acquisition Conversion tool was developed utilizing BODS 4.2 ETL middle ware technology 33 % of original resources required per acquisition conversion (All business resources) 66 % reduction in conversion timeline required per acquisition 1800 % efficiency improvement attained per acquisition Go-Live  Advised on Environment Management and Code Management best practices and strategies

Sep 2015 - May 2016

Product Innovator & Solution Engineer - Contract Via Liican Consulting

Toronto, Canada Area

Originally deployed by SAP to demonstrate the capabilities of the SAP BODS 4.2 ETL tool to the Investment Management Group, Al successfully proposed a customized Data Quality solution that leveraged SAP BODS, Qlikview and HTML 5. Lead the design and development of the SAP BODS ETL Framework, the supporting MS SQL database tables, and training of 8 business users to utilize the SAP BODS ETL tool.Key Results: Upgraded HOOPP to Enterprise Licensing of SAP BODS 500% increase in information provided for Data Quality anomalies Environment Management, Code Management, & BODS ETL Development best practices & strategies

Apr 2015 - Sep 2015

Project Manager - Contract Via Liican Consulting Via Adastra Corporation

Brampton, Ontario

Led Adastra Consulting team in the analytics and data warehousing initiative that tracks and reconcile settlement data for one of Rogers Communication’s incentive product offerings.

Feb 2015 - Apr 2015

It Delivery Manager & Resource Manager

Toronto, Canada Area

Managed a $20 Million Enterprise Information Management portfolio that comprised of analytic projects across the Supply Chain, Digital & Merchandising, and Finance departments. Responsibilities extended to strengthen relationships with various stakeholders across IT. Additionally, Al was the direct functional manager of 20 resources comprising of Project Managers, Business Analysts, and Data Architects.

Aug 2013 - Dec 2014

Salesforce Conversion Consultant - Contract Via Liican Consulting

The Lex Group

Toronto, Canada Area

Led conversion activities and Salesforce customization initiatives in order to migrate client over from their legacy ACT CRM system into their new Salesforce CRM

Dec 2012 - Jul 2013

Integration Project Lead / Etl Designer And Developer - Contract Via Liican Consulting

Toronto, Canada Area

Project managed and acted as the technical lead for the President Choice Financial Loyalty program integration initiative. Key collaborator on the design and development of the BODS ETL Framework 4.0 for Loblaw Company Limited. Additionally, supported various initiatives and developed numerous BODS ETL Interfaces ensuring project timelines and budgets were met. migration processes.

Aug 2011 - Dec 2012

Senior Consultant

Developed and implemented the Clarity 7 Performance Management solution at Polar Air. Solution consisted of generating an OLAP Cube, MS SQL Database, MS SSIS Interfaces, five OLAP reports, three OLAP templates and two relational reports .

Oct 2010 - Feb 2011

Senior Consultant

Led numerous initiatives as a Project Manager, Integration Architect, Technical Lead, Functional Designer, and ETL Developer across various clients and projects within the analytics, data warehousing, systems integration, and conversion realm

Jan 2007 - Oct 2010
Team & coworkers

Colleagues at Indeed

Other employees you can reach at indeed.com. View company contacts for 11338 employees →

1 education record

Al Kassam education

FAQ

Frequently asked questions about Al Kassam

Quick answers generated from the profile data available on this page.

What company does Al Kassam work for?

Al Kassam works for Indeed.

What is Al Kassam's role at Indeed?

Al Kassam is listed as Director, Product Strategy Sales and CS Systems and Go To Market Data at Indeed.

What is Al Kassam's email address?

AeroLeads has found 2 work email signals at @salesforce.com for Al Kassam at Indeed.

Where is Al Kassam based?

Al Kassam is based in Greater Toronto Area, Canada while working with Indeed.

What companies has Al Kassam worked for?

Al Kassam has worked for Indeed, Salesforce, Liican Consulting, Rogers Communications, and Shred-It.

Who are Al Kassam's colleagues at Indeed?

Al Kassam's colleagues at Indeed include Kulwinder Kaur, Adam D, Holger Speckter, Dani Cummins, and Michael Pederson.

How can I contact Al Kassam?

You can use AeroLeads to view verified contact signals for Al Kassam at Indeed, including work email, phone, and LinkedIn data when available.

What schools did Al Kassam attend?

Al Kassam holds Honours Bachelor Of Commerce, Information Technology Management from Ryerson University.

What skills is Al Kassam known for?

Al Kassam is listed with skills including Etl, Sql, Integration, Data Conversion, Sdlc, Requirements Gathering, Team Management, and Project Planning.

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