Overall marketing leader for full-service digital marketing and CRM consultancy serving high-growth B2B organizations. Built an integrated internal marketing team responsible for meeting monthly marketing-sourced pipeline targets, bringing products to market, supporting people operations, and activating the brand internally and externally. Oversaw strategies that expanded qualified lead generation and pipeline, resulting in 50% bookings contribution from marketing, placement on Inc .5000 list of fastest-growing companies and recognition as HubSpot’s only three-time North American Partner of the Year. Partnered with stakeholders across the organization to develop, write, and activate our company values companywide; Produced internal events and communications strategies to drive employee engagement.Focus areas include:- Demand generation, channel marketing, product marketing, brand, content and internal marketing- Brand positioning and brand development- Product marketing including managed services and software products- Content strategy - Internal and external events- Internal and external communications- Reporting, with a focus on qualified lead generation, pipeline generation, customer acquisition, bookings attribution and customer LTV- HubSpot CRM optimization

Service delivery leader for HubSpot’s top North American solutions partner and 2X North American Partner of the Year. - Oversaw integrated service teams comprised website design and strategy, inbound marketing strategy and execution, content marketing, HubSpot platform onboarding, search marketing, and revenue operations. - Drove hiring and staffing efforts to help organization 2x our service team staff within 1.5 years.- Led development of customer SLA’s, customer experience playbooks and overall service delivery structure to drive customer experience, retention and expansion.- Developed and refined customer service reporting and analytics strategies - Championed a values-driven approach to team and individual development

Led all brand and product marketing activity for leading digital marketing platform for auto retailers, representing over $550mm in mrr.Oversaw demand generation and sales enablement strategy helping support 10% average YoY growth. As member of executive leadership team, led multiple brand positioning and creative refreshes including both external go-to-market and internal activation.Managed brand through two acquisitions and led team of directs through reorganization from vertically integrated to matrixed structure.

Marketing strategy and content creation for Boston's 25th largest design firm. Areas of focus:* PR * Copywriting * Business development * Social media

Public relations and communications services for PR agency serving the architecture/engineering/construction industry.

Copywriter, Coordinator, and Proposal Manager for in-house creative group servicing one of Boston's largest commercial real estate organizations.Areas of focus:* Copywriting* Proposals* Case studies * Internal communications