I was initially appointed to improve the website, expand the online product range, enhance product visibility and raise online sales.I quickly boosted the weekly and then monthly online sales and I have continued to increase the online turnover, year on year.In addition to managing the team that processes all the online sales orders, I am currently responsible for maintaining the website, writing and expanding all the online content, monitoring and improving SEO visibility and implementing new ideas and strategies, to further improve online sales.I have also been responsible for numerous new product developments, which involved working closely with overseas manufacturers through to product completion, creating new product content, implementing the marketing and advertising campaigns on social media to effectively launch the new product, then closely monitoring online sales and personally completing short and long term product testing, to further develop the products evolution.I also assist with most other aspects of in house written content and professional documentation. From general retail point of sale, customer catalogues, brochures and price lists, to main stream magazine advertising and worldwide exhibition literature.