Alejandro Pérez's Location
United States, United States
Alejandro Pérez's Contact Details
Alejandro Pérez work email
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Alejandro Pérez personal email
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About Alejandro Pérez
Passionate about building and propelling visions via the power and responsibility that comes with Data.Data and Product leader with over 9 years of experience in driving data-informed product development and management across varying landscapes. Proven track record of enhancing user experience and engagement through innovative data platform solutions and effective leadership of cross-functional teams. Skilled in leveraging market research and user feedback to craft impactful product strategies that align with business objectives. Passionate about delivering user-centric products that simplify and enrich the day to day of global customers. Recognized for exceptional problem-solving abilities, design sensibility, and a hands-on approach to product development. Always eager to introduce and spread a blend of analytical rigor, strategic vision, and user empathy.
Alejandro Pérez's Current Company Details
Alejandro Pérez Work Experience Details
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Analytics EngineerKeeper Security, Inc.United States
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Product Manager, DataPremise Dec 2021 - Dec 2023New York, Ny, UsOrchestrated major revamps of key data processes, elevating data integrity and analytical velocity, reflected in enhanced query performance and reduced data consistency issues.Initiated and steered relationships between technical teams and executives, aligning diverse stakeholder expectations with evolving business needs and goals while navigating technical trade-offs between scalability, performance, and consistency.Partnered with Data Science and Engineering teams to develop a data processing framework increasing data accessibility and controls while reducing project launch and customer turnaround time by 80% from more than a month to less than a business week. -
Manager, Data AnalyticsPremise Jul 2019 - Dec 2021New York, Ny, UsLed a team of analysts with data and visualization specialties to refine KPI’s and build reports and key datasets to further empower data-informed product development and user network health monitorization.Worked cross-functionally with Product and Engineering teams to identify and address analytics tracking, tooling, and governance challenges impeding my team from driving interpretation, socialization, and adoption of data insights across the company. Fostered a culture of testing, transparency, openness to debate and pushing each other’s boundaries towards continuous learning and improvement.
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Senior Analyst, Growth InsightsPremise May 2018 - Jul 2019New York, Ny, UsSparked user-centric product improvements based on extensive data analysis, significantly enhancing user retention and lifetime value across global markets as we expanded from 9 countries to over 50.Implemented a user-focused development approach, incorporating regular stakeholder surveys and feedback analysis 3x’ing dashboard adoption and repeat visit rates.
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Analyst, Growth InsightsPremise Nov 2017 - Apr 2018New York, Ny, Us
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Business Analyst, Play!Sephora Mar 2017 - Oct 2017Neuilly Sur Seine, Ile De France, Fr· Work with cross-functional partners to uncover and explain the drivers of business performance for Sephora’s new subscription box program, Play!· Transform business questions into fact based analysis that delivers clear insights and actionable recommendations· Collaborate with marketing team and provide data-driven insights and recommendations to drive future strategy for the program· Design and evaluate controlled tests (test & learn) to evaluate the impact of strategic initiatives· Leverage cross functional analytics teams to develop well-rounded perspective and bring insights together to tell a cohesive story· Work closely with product management and engineering teams to develop acceptance criteria for program updates and reporting -
Business Analyst, Online Sales & Digital MarketingBox Jul 2016 - Jan 2017Redwood City, Ca, UsHelp design and support the execution of the website and online sales strategy using analytics, with the goal of improving customer conversions and sales. Support the Website team in their efforts to optimize flows / conversion rates / leads, while also supporting the Online Sales team to engage and retain customers. Perform analytical deep-dives with Omniture Adobe Analytics Workspace and Fall Out Tools to identify "leaky" points within the sign up or lead generation flow to conduct A/B testing on.Leverage large amounts of disparate data sources using PostgreSQL to identify areas of opportunities for retention after signing up.Reported against initiatives by identifying key metrics and building stakeholder-facing Omniture and Tableau dashboards to track business progress and assess core initiatives. -
Senior Analyst, Market IntelligenceRpx Corporation Jan 2016 - Jul 2016San Francisco, Ca, UsIntegrate data from multiple sources and provide easily understood results stemming from complex questions to meet the needs of multiple internal clientsLeverage SQL to interpret and analyze data for the identification of trends in key market sectors to assist in strategic analysis for RPX and client IP teamsDevelop and maintain customized financial and market share modelsProduce customized presentation decks and other relevant research materials for use by the Client Development and Client Relations teamsResearch, assess, and monitor companies and trends within individual technology market sectors, as well as across the patent industry in order to create informative internal and external reporting -
Consumer Insight Market Research PiDisney Parks & Resorts Jul 2015 - Jan 2016Manage working relationships with company stakeholders to define information needs, develop project scope, establish timeline, design surveys and deliver customer insights and recommendations for strategic initiatives or marketing promotions. Conduct SPSS data analysis and interpret in-depth interview verbatim from research studies and quarterly deliverables in order to guide and translate insights into actionable, business-driving strategies.Create, write, and deliver strategic story telling reports that summarize results, provide key insights and actionable recommendations in clear, concise, business language to internal business partners, project teams and company executives to address information needs and enrich their understanding of the marketplace. -
Insights Analyst Co-OpMillward Brown Digital Jan 2015 - Jun 2015London , CoAnalyze online consumer behavioral dataHelp convert large data into a comprehensive story for clientsProduce custom online research reports for key clients which identify online trends and provide recommendations that lead to better business resultsWork collaboratively with team members to define innovative products and services tailored to the needs of the clientManage multiple projects and meet aggressive deadlinesPartner with sales and marketing to help grow the business -
Analyst InternProtobrand Sep 2014 - Dec 2014Boston, Ma, UsDeveloping surveys that investigate the subconscious motivations that impact consumer behavior utilizing projective techniques that combine qualitative and quantitative data for Fortune 500 brands.Researching consumer needs, competitor positioning, psychographic segmentation, satisfaction drivers, awareness, and brand characteristics.Creating client presentations which contextualize emotion-rich data through data visualization to present strategic solutions such as brand positioning, messaging, and product innovation. -
Pricing Insight And Analytics Intern3M Apr 2014 - Sep 2014St Paul, Mn, UsDrove marketing excellence and business growth through piloting and embedding new approaches on Pricing Strategy, Product Portfolio Management, and Go-To-Market Strategies simultaneously across multiple business divisions.Interpreted business trends and customer needs by managing Voice of Customer (VOC) research from problem definition to survey design, data collection, data processing, and analysis.Compiled key findings from CRM sales evolution analysis and VOC research to develop structured pricing strategies firmly founded on both transactional and value pricing. -
Classics Footwear Product Marketing – Reebok Royal Co-OpReebok Jul 2012 - Jun 2013Boston, Ma, UsResearch trend and competitor informationMaintain Reebok Product Lifecycle Management (PLM) SystemPresent trend information to design, development, and marketing teamsManage sample inventoryHelp team prepare for meetingsCross functional project management with PR, Legal, Brand Marketing, and Go-to-MarketAssist with the development of conceptual ideas for marketing presentationsAssist Senior Product Marketing Manager with this new entrepreneurial collection of footwear -
Fall AssociateLa Capoise Galerie Sep 2011 - Dec 2011Marblehead, Ma, UsDeveloped internal and external marketing strategies for crowd funding campaign by utilizing social media websitesMaintained relationships with current clients while pitching our marketing and branding services to upcoming startups and entrepreneursWorked one-on-one and on teams with print, radio, and TV media outlets -
InternVenevision Jun 2011 - Aug 2011Miami, UsAssisted producers in pre-production by developing strategies for casting panelists and actors, and forming storylines for new and upcoming television programs Coordinated with outside agencies to target potential panelists on various talk shows Supported managerial accounting, editing, and production departments in meeting client deadlines -
Corps. MemberJumpstart America Corps Oct 2010 - Apr 2011Created family newsletters and met one-on-one with parents ensuring they felt involved and up to dateWorked with a team of six for 300 hours of serviceAssumed multiple leadership roles including logistics coordinator and parent outreach manager
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Assistant Instructor/Head PromoterNew Age Karate Llc Jun 2008 - Aug 2008Planned and executed successful guerilla marketing promotional campaigns targeted towards families and afterschool programsCollected feedback, and resolved the issues and concerns of clients, including creating payment plansResearched, planned, and implemented community outreach initiatives
Alejandro Pérez Skills
Market Research
Marketing
Social Media
Microsoft Office
Powerpoint
Product Marketing
Microsoft Word
Microsoft Excel
Data Analysis
Competitive Analysis
Leadership
Spanish
Customer Insight
Public Relations
Spss
Crm
Quantitative Data
Qualitative Research
Access
Microsoft Powerpoint
Sql
Tableau
Adobe Analytics
Omniture
Alejandro Pérez Education Details
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Northeastern UniversityInternational Business; Marketing; Spanish -
Universidad Pontificia ComillasInternational Business Administration And Management | Spanish Minor
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Belen Jesuit Preparatory School
Frequently Asked Questions about Alejandro Pérez
What company does Alejandro Pérez work for?
Alejandro Pérez works for Keeper Security, Inc.
What is Alejandro Pérez's role at the current company?
Alejandro Pérez's current role is Analytics Engineer.
What is Alejandro Pérez's email address?
Alejandro Pérez's email address is ap****@****ail.com
What schools did Alejandro Pérez attend?
Alejandro Pérez attended Northeastern University, Universidad Pontificia Comillas, Belen Jesuit Preparatory School.
What skills is Alejandro Pérez known for?
Alejandro Pérez has skills like Market Research, Marketing, Social Media, Microsoft Office, Powerpoint, Product Marketing, Microsoft Word, Microsoft Excel, Data Analysis, Competitive Analysis, Leadership, Spanish.
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