Ala Adam Cmktr Email & Phone Number

Dubai, United Arab Emirates

Developed the digital marketing strategy for company-owned brands, including the Italian restaurant Novecento and the interior design company L’estro. Covered Season 3 It’s All In A Day fashion show on social media. Used Zoho to manage content distribution and reporting for these brands. Collaborated with creative agencies Similar Studios and Comco to.

Dubai, United Arab Emirates

Developed social media and content marketing strategy.Collaborated with 88 Design to create new brand guidelines and update company portfolio.Worked with PR agency Jola Judy to align PR strategy with social media efforts. Also, put together the press kit. Developed a documentary showcasing achievements with clients East & West - Rixos and St. Regis.

Dubai, United Arab Emirates

Developed the brand's social media and content marketing strategy as-well as the visual identity. Designed the templates for the monthly content calendars and reports. In addition, to the workflow, moderation and crisis management process. Briefed paid campaigns on Google Ads, Performance Max and Meta Business Manager. Put together monthly reports using.

Dubai, United Arab Emirates

• In this role, I worked on a new social media strategy for MAF real estate brand Tilal Al Ghaf, contributing content series ideas like تحت ظلال الغاف to share intimate stories from residents in candid interviews, and.
• Content ideation and creation through the development of monthly creative briefs.
• Took photographs and videos to share along with creative briefs and advised on trends and transitions to use.
• Developed a production brief for a lifestyle shoot at Tilal Al Ghaf’s Serenity Villa, Distrikt Community Center, and Elan Community.
• Worked on influencer campaign briefs based on client business objectives.
• Covered events live for various company clients

Dubai, United Arab Emirates

• Administered live coverage of events, whilst planning and executing photoshoots. Supervised two clients of Dubai Holding Entertainment, Laguna Waterpark and Roxy cinemas. Developed engaging content calendars to promote.
• Oversaw organic content performance and overall health of assigned platforms-follower growth, engagement rate, reviews, sentiments, and conversations.
• Delivered advice regarding utilisation of advanced platform features and adopted social trends to create highly engaging and cutting-edge content.
• Generated high standard copy and ensured compliance with brand voice within social playbook.
• Executed campaign ideas and contributed towards creation of brainstorming sessions.
• Secured tactical and compelling opportunities to develop eye-catching content.

Dubai, United Arab Emirates

• In this role, I steered Chairman Hussain Sajwani's social pages and managed the General Managers; Ali Sajwani & Amira Sajwani’s IG profiles. One of my key responsibility was to oversee the DAMAC Tower Nine Elms social.
• Covering the Roberto Cavalli FW22 Fashion Show on social media live in Milan
• Creating a 10-day post-show content strategy for the FW22 Roberto Cavalli Fashion Show.
• Producing the YouTube series Faces behind DAMAC and interviewing the company's chairman, Hussain Sajwani.
• Supervising the creation of the DTNE Playbook, including social channel tactics and paid media plans.
• Partnered with influencers to promote DH properties through social campaigns.

Dubai, United Arab Emirates

• Being a key member of the social media team, I achieved goals within deadlines by directing meetings to converse monthly content calendars and reports. I developed creative briefs to showcase campaign post objectives.
• Ensured optimisation of operations by developing and crafting content calendars for brand awareness, product posts, and marketing operations, including promotional activities and competitions.
• Analysed and recommended need-based nano, micro and macro influencers for different categories, such as perfumes, cosmetics, luggage, technology, food, and watches based on clients' objectives and designed budgets.
• Developed a look book for Dubai Duty Free to rebrand their marketing content on social, as well as starting a YouTube Channel and implementing Instagram Shopping for the client.
• Monitoring and shortlisting winners for the Hope Probe social campaign #MarsShot in partnership with Kevin Hart and Emirates
• Ran paid media campaigns to communicate seasonal offers for Saudi airline Flyadeal on FB, IG and TW.

Dubai, United Arab Emirates

• During my tenure, I designed social media listening reports by conducting sentiment analysis and share of voice through utilisation of analytics tools Talkwalker and Crimson Hexagon.
• Worked with the strategy team to analyse the effectiveness and reach of social media campaigns for clients including Uber ME, Babyshop ME and Subway ME.
• Developed monthly reports on social media activities using Quintly through analysing follower’s growth, engagement, interaction rate, and competitors’ insights to attain desired objectives.
• Advised on media plan based on campaign objectives.
• Analyzed the performance of ad placements to enhance future media buys.

Dubai, United Arab Emirates

• In this role, I steered significant efforts to pitch English and Arabic search campaigns on Google Ads to increase conversions for clients including Phillips ME and Estee Lauder Companies.Some key accomplishments of.
• Led Google shopping campaigns to promote various products and increase sales and conversions in line with targets, and conducted A/B testing on ads to optimise conversions.
• Researched and created robust keyword lists in English and Arabic for PPC advertising and SEO site optimisation.
• Utilised Meta Ads Manager to create carousel ads to target audiences and increase engagement and conversion levels.
• Analysed and evaluated search ad performance metrics through weekly and monthly reports.
• Ran A/B tests on Google Ads to achieve greater CPC

Dubai, United Arab Emirates

• In this role,
• I gained experience with Web CMS platforms including Drupal, WordPress, and Sitecore.
• I developed comprehensive plans encompassing IA, UX, creative content development, front-end/backend development, QA, and rollout.
• I collaborated across functions to resolve issues and implement improvements, ensuring efficient resource management and promoting effective communication among team members.

Dubai, United Arab Emirates

• Being a key member of the organization I designed engaging and innovative content to enhance brand awareness and increase engagement on social media for clients including BMW KSA, MINI KSA, Rolls-Royce AGMC and BMW.
• Attended client meetings to discuss content posts, social media campaigns and activations.
• Developed copy for each post included in the content calendar to ensure effective brand storytelling across different channels to drive social engagement.
• Generated monthly social media reports on multiple accounts and conducted competitor analysis to devise marketing strategies for enhancing brand awareness and maximising profitability.
• Participated in agency meetings to present updates on social media and digital trends, as well as platform innovations.

Dubai, United Arab Emirates

• Being a key member of the account management team, I enhanced system efficiency by monitoring website performance and implementing technical solutions for clients including Dubai Calendar, Ooredoo and KIZAD Free Zone.
• Identified information and resource requirements for the key stages of initial enquiries as required.
• Assisted in designing wireframes, mapping user journeys and coordinating web projects to meet requirements.
• Executed day-to-day duties related to content creation, proof reading of website content and web development in compliance with standard procedures.
• Developed and audited content to populate websites and ensured web based content was archived for future reference.
• Forged and maintained productive relationships with customers by responding to queries in a prompt manner.

Dubai, United Arab Emirates

• In this role, I supported the Project Manager with the preparation of project plans by conducting research on regional advertising campaigns and client competitors to ensure the effective positioning of the client's.
• Carried out research assignments including website and social audits and prepared presentations to share key findings.
• Organized meetings to ensure smooth communication between all relevant parties.

Master Of Business Administration - Mba

Specialist Award In Ai Marketing, Distinction

•ChatGPT and AI Text Generation •AI Image Generation Tools with Midjourney •AI Strategy & Analytics •Masters courses (Integrated.

Postgraduate Diploma In Professional Marketing - Recognized As A Bachelors Degree., Merit

This curriculum delved into key areas of marketing strategy and innovation. I learned how to develop a business case and a marketing plan.

Diploma Of Education In Professional Digital Marketing - Level 6 Recognized As A Bachelor’S Degree., Merit

Studied a 12 month comprehensive programme that covered: Both traditional and digital strategic approaches to marketing planning.

Cam Foundation Level 4 Diploma In Digital Marketing - Equivalent To A Ba Foundation Year., Distinction

Studied at MMC, leading Chartered Institute of Marketing study centre and joint venture training company with Manchester Met. University..

Advertising, Mass Communication/Media Studies, 2.73 Gpa

Activities and Societies: Member of Volunteer AE, painted a newly built orphanage in Sharjah. Volunteered to be a ‘buddy’ for new joiners.