Manage overall operations and sales of Middle East Office P&L. Develop company policies and legal guidelines as well as provide strategic advice to the Board and Chairperson. Supervise financial performance, investment, and other business ventures of the company. Direct public speaking and representational appearances in a professional manner. Execute plan cost-effective operations and market development activities. . Actively contribute to Senior Global Team to discuss growth of Crowcon business globally, identify problematic areas, and propose effective strategies for issue resolution. Collaborate Product Management Team, Engineering Team, and board on replacing old Area Monitor “Detective” with future Area Monitor to meet existing/future market requirements.Spearheaded initiative to upgrade existing product “Xgard IQ” to meet ARAMCO specs and integrate in sensor offering “H2S High Temp Sensor”.Launched MPS sensor for Crowcon board and product management team as good solution for IR sensor’s negative points in collaboration with Nano Nevada (Sensor Manufacturer). Drove maximum performance by ensuring performance appraisal and professional development activities.Increased efficiency and productivity of organisation by creating comprehensive business plans.Built long-term professional relationships with shareholders, business partners, and authorities.Opened verticals of oil and gas as well as increased revenue from 2M BP to 6.8M BP.Accomplished goals by establishing and implementing business strategies of company.Improved company culture and optimised growth by resolving problems.Initiated and promoted local manufacturing in Saudi Arabia.

Created successful sales techniques, strategies, and tactics via feedback from customers and market. Organised face-to-face technical meetings with prospective and existing customers across geographical territories in support of local, commercial, and operational management.Maintained expertise in all aspects of reservoir tracer technology, including project design, execution, and interpretation of data.Grew Restrack Middle East from start-up to one of leading Chemical Tracer providers in the Middle East by leading projects, sales, and marketing.Started and expanded business with ADNOC (1M USD deal) and PDO Oman deal.

Appointed channel partners in new territories, assigned sales targets, and oversaw performance. Supported R&D department in designing products meeting market requirements. Implemented sales strategy and devised routes to market for Scott Gas Detection products in Middle East Market. Increased profitability, sales, and market share by executing strategic and tactical sales plans for promoting Scott Safety product range in new territories within Middle East.Met and surpassed expectations/forecasts of management by growing annual revenue from US$150K to US$1200K within two years. Built Scott Safety Gas Detection Division in the Middle East from initiation by establishing routes to market in different countries while concentrating on verticals and application. Penetrated key accounts in regions, such as ADNOC, SABIC, DP, KNPC, KOC, and PDO

Selected channel partners in new territories and monitored overall performance. Formulated policy and assisted channel partners in sales by reviewing statistics. Directed Middle East office as well as managed three regional sales managers, inside sales, and technical support teams. Maintained market share of products and business development by overseeing activity of competitors. Facilitated product launches, product presentations, and sales forecasting/budgeting. Ensured growth of market and revenue by targeting new verticals and markets. Led new era for Rae Systems in Middle East by driving profitability, sales, and market share via execution of strategic/tactical sales plans for promoting RAE Systems product range in new territories and segments.Grew annual revenue from US$400K to US$4200K from 2007 to 2011, whilst surpassing expectations and forecasts of management.Improved market share, product visibility, sales growth, and profit for company products by delivering marketing/financial support to channel partners.Drove revenue stream by opening new markets in Iran, Algeria, Tunisia, Yemen, and the Caspian Sea.Achieved sales and marketing targets of company by establishing channel partners in respective markets.

Spearheading the development of new markets for BW Technologies Systems product line in the Middle East and North African regions. Responsibility highlights:• Developed new markets and managed distributors in MEA.• Worked closely with Oil & Gas companies to supply them with portable and wireless gas detection systems.• Maintained close correspondence with distributors and advise in all matters relating to regional sales and marketing efforts. • Performed market research and analyzed regional market environment and aspect pertaining to company’s products, competitors’ product or any other useful info that can increase and add value to the marketing mix.• Provided timely monthly sales forecast to management and production team.• Worked closely with product managers and engineering department for product development and training