Ala Truchel Email & Phone Number

Warsaw, Pl

As a Social Media Specialist at Kinguin, I contribute to the development and execution of dynamic social media strategies across platforms including X, TikTok, Discord, Facebook, Instagram and YouTube. My work focuses on creating impactful campaigns that boost sales and enhance brand visibility.I iniciated visual descriptions in all social media posts starting August 2024, improving accessibility for users who rely on text-to-speech tools. Additionally, I facilitated engaging interviews with prominent influencers and ambassadors, such as Marcin Gortat, to strengthen our brand's presence and foster deeper audience connections.Driven by a passion for innovative solutions and creative marketing, I am committed to advancing Kinguin’s social media impact and delivering exceptional results.

As an Ambassador for Women in Games, I actively advocate for gender diversity and inclusion within the gaming industry. I collaborate with like-minded professionals and organizations to foster opportunities for women, promoting equal representation in gaming-related roles. Through mentoring, community engagement, and knowledge sharing, I aim to support and inspire the next generation of women in gaming, while helping to shape an inclusive and innovative future for the industry.

As a seasoned Gaming Marketing Specialist, I specialized in conceptualizing and executing dynamic gaming campaigns aimed at enhancing brand visibility and engagement. With a keen understanding of gaming culture and consumer behavior, I have successfully crafted and implemented innovative campaigns for a diverse portfolio of clients, including renowned brands such as Żabka, Lajkonik, Crunchips, Monster Munch, Monte Snack (Monte Snack All-Star 2023), Lidl (Kuchnia Gracza), and Disney.My collaborative approach extended to working with industry-leading platforms and agencies, including PLE, ESL, Frenzy, inStreamly, Storm Media, Get Hero, and We're Fantasy, where I leveraged strategic partnerships to maximize campaign effectiveness and reach.Notably, I had the privilege of co-organizing a gaming marketing workshop for Visa, providing valuable insights and strategies to industry professionals.In addition, I co-initiated the Gaming Laboratory—a series of gaming-related intercompany events aimed at fostering collaboration and innovation within the gaming marketing community.I thrive on the dynamic challenges of the gaming industry, continuously seeking opportunities to push boundaries and deliver impactful results in the ever-evolving landscape of gaming marketing.

During my tenure as a Junior Marketing Specialist at Spokko, I contributed to The Witcher mobile game project, navigating the complexities of a competitive gaming landscape.Despite the challenges encountered, I played an integral role in executing marketing strategies aimed at promoting The Witcher game to its target audience. While the game faced hurdles, the experience provided invaluable insights into the intricacies of mobile game marketing and community engagement.Within the marketing team, I focused on crafting engaging descriptions of weekly events, updates, and "What's New?" columns, striving to maintain player interest and involvement. I collaborated with internal and external partners to develop PR notes and press releases, ensuring transparent communication of game developments to our audience.I also took an active role in managing the game's official Discord server, fostering a supportive community space for players to connect and share their experiences.Though The Witcher mobile game didn't achieve the anticipated success, the journey has equipped me with resilience, adaptability, and a deeper understanding of the gaming industry. I remain committed to leveraging these experiences to contribute meaningfully to future projects and endeavors in gaming marketing.

In my role as a Technical Support & Communication Specialist, I provided comprehensive support to users while facilitating effective communication within the gaming community.I excelled in troubleshooting user problems, addressing inquiries, and ensuring seamless gaming experiences for players. By leveraging my technical expertise and strong communication skills, I effectively resolved issues and maintained high levels of user satisfaction.A key aspect of my role involved overseeing the implementation and management of bots and automations on Zendesk, streamlining support processes and enhancing response times for user inquiries and requests.In addition to technical support, I administered and moderated the game's official Discord server, fostering a positive and engaging community environment while addressing user concerns and inquiries.My responsibilities also extended to creating engaging texts for posts on various social media platforms, including Facebook, Instagram, Twitter, Discord, and Reddit. Through compelling content creation and community engagement, I contributed to the growth and vibrancy of our online communities.Furthermore, I collaborated on preparing presentations with graphics and video requirements for 2D and 3D teams, ensuring clear communication of project goals.Lastly, I played a key role in writing event descriptions, update details, and a "What's New?" column, maintaining transparent communication with the gaming community regarding game developments and events.My experience as a Technical Support & Communication Specialist has equipped me with a diverse skill set and a deep understanding of the importance of effective communication and community engagement in the gaming industry.

As a dedicated Customer Service Representative at GOG, I played a pivotal role in delivering exceptional support and assistance to our valued customers within the gaming community. Key contributions include:-> Addressing user inquiries and concerns with precision and efficiency, utilizing troubleshooting techniques, refund processing, gift code generation, and facilitating username changes to ensure swift resolutions and maintain high levels of customer satisfaction.-> Providing personalized assistance and tailored guidance to users, offering technical support, troubleshooting advice, and product recommendations to enrich their gaming experiences.-> Collaborating seamlessly with cross-functional teams to escalate and resolve complex user issues, ensuring prompt resolutions and consistently delivering positive customer service experiences.-> Proactively monitoring forum discussions and analyzing user feedback trends, allowing for the identification of insights to inform product development strategies and refine customer support approaches.Through these endeavors, I developed invaluable skills in communication, problem-solving, and customer relationship management, fostering a reputation for excellence in customer service within the gaming industry.

Warszawa, Woj. Mazowieckie, Polska

As a Social Media Campaigns Junior Associate, I spearheaded influencer marketing initiatives aimed at enhancing brand visibility and driving audience engagement. Key responsibilities included:-> Initiating and concluding projects with influencers best suited to the client's campaign objectives, ensuring alignment and maximizing the effectiveness of influencer partnerships.-> Developing comprehensive influencer databases and fostering positive relationships between influencers and the company, facilitating seamless collaboration and extending campaign reach and impact.-> Effectively managing social media campaigns by coordinating with influencers, reviewing submissions, ensuring compliance with client specifications, and analyzing post impressions. This approach optimized campaign performance and enabled the achievement of client goals.Through these efforts, I gained valuable experience in influencer marketing strategy, relationship management, and campaign optimization, contributing to successful marketing initiatives within the dynamic landscape of social media.