Highly accomplished and results-oriented professional demonstrating illustrious career and impressive accomplishments in delivering communication solutions and public relations strategies for continued growth. Adept at implementing technical systems, redesigning processes, and developing robust digital marketing strategies. Specialised knowledge in generating leads, driving sales, client development, and retention as well as identifying and developing sound business solutions to consistently transform business and improve profitability. Strong background in leading and motivating staff, as well as developing high-performing teams committed to achieving collective goals and shared vision. Solid history of success in identifying and securing profitable opportunities, uniting advanced cross-functional business insights with refined interpersonal skills to cultivate relationships. Instrumental in consultative selling and possess strong negotiation, problem resolution, and client needs assessment aptitude.

I directed business management operations and executed initiatives to guarantee the long-term growth and profitability of the firm. I implemented communication/marketing procedures for all media channels. I led marketing initiatives, utilising internal support and promoting collaboration between sales, products, operations, risk, and finance departments to guarantee the seamless transfer of the overall business echo system. I revamped the customer experience to eliminate the non-necessary motions. I bridged the communication gap between the website - CRM systems and the IT department to ensure the smooth functioning of operations. I attended the business related Finance Sector Conferences. I also hire and manage a team of marketing agencies, PR, and internet suppliers to reach organisational goals.Key Contributions:• Drove the company to eliminate all physical locations and operate online and this enabled the company to become the finest and only (Full) digital Home finance company in KSA.• Worked collaboratively with all the financial institutions and increased the home owner's percentage in the kingdom from 47% to 60% in 2020 as part of the country's 2030 vision under the ministry of Housing supervision.• Controlled the website finance application and reduced the applicant fields by 50%.• Activated the electronic signature feature as part of several automation actions on the website.• Restructured the company's marketing policies and procedures to encompass all relevant facets.• Developed data-driven plans and actions to increase ROI for marketing campaigns and significantly reduce the CAC.• Generated and tracked MQL (Marketing qualified leads) to continuously improve the ROI.• Amplified the conversion rate from 1.5% in 2018 to over 4% and Increase the number of organic leads by 57%.• Globally recognised and honoured by Global Finance in its 20th anniversary for being the Best in Social Media Marketing and Services/consumer segment – Saudi Arabia, 2019.

I recognised organisational requirements and capitalised on business possibilities while continuously surpassing targets, fostering connections, and facilitating exceptional customer experiences. I devised and implemented strategic plans to fulfil all short- and long-term project objectives within the limits of time and money. I oversaw all aspects of company growth, including pre-and post-sales, employee training, budget creation, cost management, and marketing. I directed a group of business development managers charged with generating new business for big clients. I analysed existing techniques for business growth and modified them as necessary. I implemented marketing initiatives from beginning to end, utilising internal resources and fostering teamwork. I oversaw the development of marketing materials for the whole company, including content creation, press releases, presentations, brochures, newsletters, and social media strategy.Key Contributions:• Implemented sales incentives to drive sales performance within the team.• Interacted with customers to identify and resolve issues, resulting in optimising customer satisfaction levels.

I oversaw comprehensive marketing and advertising campaigns, which included ATL, BTL, DM, and productions. I ensured the smooth running of all agency divisions to give superior customer service. I ensured that all customer projects were delivered on time to meet rigorous campaign deadlines. I oversaw the daily operations of all accounts and assisted line managers with company development. I delivered the client's advertising efforts by producing a daily or often updated status report on their progress. I lead the process of creative planning by conducting research and contributing to strategy creation. I coordinated all international business trips for the production of television advertising (more than 35 commercials). I exposed the clients to the ideas and concepts and sought to persuade them. I did a competitive study to comprehend the present and future intentions of competitors.Key Contributions:• Managed Mobily account - Telcom hub, the company's most valued account at the time.• Accomplished over 1000 projects from conception to completion within ten years.• Organised and participated in brainstorming meetings to generate creative and campaign concepts.• Travelled to the UAE and BYT for commercial productions several times a year.• Identified the need for skills develop0ment and delivered effective training and mentoring to staff with a keen focus on improving overall employees' performance and efficiency.