Alaa Hammoud Email & Phone Number

Dubai, Ae

Leading a team of 58 people that includes Unit Managers, Sales Team Leaders, Salesmen, and merchandisers for the entire traditional trade which included Minimarkets, High Frequency Stores, Petrol Station, Duty Free and Wholesale.Achievements:▪ Served as an in-house subject matter expert on all areas pertaining to technical specifications, commercial price support and strategy.▪ Developed the necessary Sales Management organization structure, sales administration procedures, and… Show more Leading a team of 58 people that includes Unit Managers, Sales Team Leaders, Salesmen, and merchandisers for the entire traditional trade which included Minimarkets, High Frequency Stores, Petrol Station, Duty Free and Wholesale.Achievements:▪ Served as an in-house subject matter expert on all areas pertaining to technical specifications, commercial price support and strategy.▪ Developed the necessary Sales Management organization structure, sales administration procedures, and ensured the right caliber of staffing and appropriate training to meet all job requirements.▪ Monitored and controlled the sales budget to ensure optimum utilization of resources in the channel, all while maintaining and expanding customer base. All this resulted in a growth of 15% and 22% for different channels, healthy financials, and a profitable structure.▪ Played a key role in ensuring adequate inventory stock of product is maintained for the channel, thereby increasing service efficiency and resulting in >95% availability and <5% OOS of inventory. Show less

United Arab Emirates

Managed the head office team responsible for the Coops and Supermarkets Channel in Dubai and Northern Emirates on the Total HPC portfolio. Developed a portfolio of clients across the market and played a key role in introducing the company’s extensive product range across key institutions.Achievements:▪ Executed innovative monthly promotions at each store and revamped the entire service process lifecycle, resulting in a growth of 12%.▪ Proposed solutions to meet customer needs… Show more Managed the head office team responsible for the Coops and Supermarkets Channel in Dubai and Northern Emirates on the Total HPC portfolio. Developed a portfolio of clients across the market and played a key role in introducing the company’s extensive product range across key institutions.Achievements:▪ Executed innovative monthly promotions at each store and revamped the entire service process lifecycle, resulting in a growth of 12%.▪ Proposed solutions to meet customer needs, optimizing product and service mix and enhanced logistics support which resulted in <5% Out of Stock. Show less

United Arab Emirates

Managed the field team responsible for the Coop, Supermarket, and the Self Service Stores Channel in Dubai on the Total Food Portfolio. Built and developed intimate relationships across key accounts through constant monitoring of solutions to grow and support the business.Achievements:▪ Coached and trained the account executives on the financial process used in Transmed and with our customers which resulted in zero short-payments and clean receivables.▪ Consistently demonstrated… Show more Managed the field team responsible for the Coop, Supermarket, and the Self Service Stores Channel in Dubai on the Total Food Portfolio. Built and developed intimate relationships across key accounts through constant monitoring of solutions to grow and support the business.Achievements:▪ Coached and trained the account executives on the financial process used in Transmed and with our customers which resulted in zero short-payments and clean receivables.▪ Consistently demonstrated excellent follow-through with clients and recognized for customer satisfaction.▪ Nurtured senior level managers and fostered relationships with key decision-makers across the market. Show less

Dubai, United Arab Emirates

Key Responsibilities:▪ Managed the head office and the field team responsible for the Coop/Supermarket Channel in Dubai & Northern Emirates on the Food Frozen Portfolio.▪ Created joint events with Union Coop in order to create joint value to grow turnover & profit.▪ Coached and trained the account executives and merchandisers on a regular basis to drive focus on each brand by implementing the correct planograms, and Deployment of Initiatives.▪ Managed all steps of the sales… Show more Key Responsibilities:▪ Managed the head office and the field team responsible for the Coop/Supermarket Channel in Dubai & Northern Emirates on the Food Frozen Portfolio.▪ Created joint events with Union Coop in order to create joint value to grow turnover & profit.▪ Coached and trained the account executives and merchandisers on a regular basis to drive focus on each brand by implementing the correct planograms, and Deployment of Initiatives.▪ Managed all steps of the sales cycle including calls to the stores, sales presentations, order fulfillment, and collections of cheques and receivables.▪ Delivered sales and account growth, serviced all aspects of the sales plan across designated key accounts and business prospects. Show less

Lebanon

Lebanon

Master Of Business Administration - Mba

Bachelor Of Computer Science

Baccalaureate Diploma