Alaa Kamel Email & Phone Number

Riyadh, Saudi Arabia

Novotel Makkah Thakher City Hotel & Novotel Residences Makkah

▪ Leading the full pre-opening activities of the largest Novotel Hotel & Residence in the world.▪ Recruit strong team leaders and building the opening team giving priority for local candidates.▪ Plan and execute the commercial strategy of the hotel.▪ Build relationships with key stakeholders.▪ Ensure financial returns as per budget.▪ Set operational standards as per company guidelines.▪ Ensure compliance with fire, life, and safety standards.▪ Create and establish the properties on defined target markets, business management, develop and fulfill the defined business plan at the hotels & company level.▪ Design effective and successful sales, pricing, distributions, and yielding strategies to achieve and enhance profitability.▪ Set an effective system and control to ensure the consistent smooth running of departments.▪ Actively participate in the development of all key managerial positions and manage effectively labor turnover, recruitment & employee development within budgeted parameters.▪ Create, maintain, and encourage excellent public and employee relations.▪ Establish a proactive approach to the selling, marketing, and merchandising of the full portfolio of activities throughout the hotels.▪ Work in partnership and develop a close relationship with owners and asset managers.▪ Guiding the department heads in business plan recommendations, expense management, Budgeting and revenue forecasting, selecting and developing leaders.▪ Developing short & long-term financial & operational plans for the hotel, which support the objectives of the company.

Millennium & Copthorne Al-Naseem Hotels

- Follow the Critical Path for new opening as scheduled for the opening within both the agreed time frame and the approved pre-opening budget.- Develop and maintain a capable and cohesive Executive Team through effective leadership and mentoring- Completed effective recruitment and training of associates during the pre-opening based on the critical path- Compile OS&E lists and ensure timely delivery within budget etc.- Develops short-term and long-term financial and operational plans for the hotel, which support the overall objectives of the company- Prepares the annual hotel budget- Monitors the performance of the hotel through verification and analysis of guest satisfaction systems and monthly financial reports- Maintains product and service quality standards by conducting ongoing evaluations and investigating complaints- Implements and maintains local and national sales/marketing programs- Maintain the hotel asset by establishing departmental controls and standards with weekly property inspections involving all respective department heads- Oversees and manages the daily operations of hotel and hotel staff- Create and establish the property on defined target markets, business management and develop and fulfill the defined business plan at a hotel and company level- Actively participate in the development of all key managerial positions and manage effectively labor turnover, recruitment and employee development within budgeted parameters.- Have passion for authentic hospitality and impeccable customer service.- Build strong relationships with local officials, businesses, and customers.- Build strong rapport with property owners through proactive and on-going communication; as well as keep them informed of brand initiatives and guest experience.

Mövenpick Hotel Qassim

 Responsible for directing the overall operations to maximise performance, profitability and return on investment by creating positive and productive work environment and ensuring superior guest service and compliance with quality and operational standards. Create and establish the property on defined target markets, business management, develop and fulfill the defined business plan at the hotels & company level. Design effective and successful sales, pricing, distributions and yielding strategies to achieve and enhance profitability. Fully involved operationally with high visibility in the day to day business of the hotel. Set effective systems and controls to ensure the consistent smooth running of departments. Actively participate in the development of all key managerial positions and manage effectively labor turnover, recruitment & employee development within budgeted parameters. Create, maintain and encourage excellent public and employee relations. Establish a proactive approach to the selling, marketing and merchandising of the full portfolio of activities throughout the hotels. Work in partnership and develop a close relationship with owners and asset managers. Guiding the department heads in business plan recommendations, expense management, Budgeting and revenue forecasting, selecting and developing leaders. Develops short & long-term financial & operational plans for the hotel, which support the objectives of the company. Monitor the performance of the hotel through verification and analysis of guest satisfaction systems and monthly financial reports. Maintains product and service brand standards by conducting ongoing evaluations and investigating all complaints. Monitor all team’s performance and identify the training and development needs and set the training plans followed by implementation.

Sofitel Elaf Taiba & Elaf Al-Huda Hotels, Saudi Arabia

 Responsible for directing the overall operations of both hotels to maximise performance, profitability and return of investment by creating positive and productive work environment and ensuring superior guest service and compliance with quality and operational standards. Create and establish the properties on defined target markets, business management, develop and fulfill the defined business plan at the hotels & company level. Design effective and successful sales, pricing, distributions and yielding strategies to achieve and enhance profitability. Fully involved operationally with high visibility in the day to day business of both hotels. Set effective systems and controls to ensure the consistent smooth running of departments. Actively participate in the development of all key managerial positions and manage effectively labor turnover, recruitment & employee development within budgeted parameters. Create, maintain and encourage excellent public and employee relations. Establish a proactive approach to the selling, marketing and merchandising of the full portfolio of activities throughout the hotels. Work in partnership and develop a close relationship with owners and asset managers. Guiding the department heads in business plan recommendations, expense management, Budgeting and revenue forecasting, selecting and developing leaders. Develops short & long-term financial & operational plans for the hotel, which support the objectives of the company. Monitor the performance of the hotels through verification and analysis of guest satisfaction systems and monthly financial reports. Maintains product and service brand standards by conducting ongoing evaluations and investigating all complaints. Monitor all team’s performance and identify the training and development needs and set the training plans followed by implementation.

 Oversee the efficient and effective running of the Front Office, Revenue, Housekeeping, Laundry, Security, Shops and Spa operations. Major areas of responsibility include but are not limited to business plan recommendations, expense management, Budgeting and revenue forecasting, selecting and developing staff members. Develops short & long-term financial & operational plans for the hotel, which support the objectives of the company. Monitor the performance of the hotel through verification and analysis of guest satisfaction systems (GSI) and the Starwood Guest Response (SGR) plus the monthly financial reports. Replacing the GM during his absence and being fully in charge of the hotel daily operations. Maintains product and service brand standards by conducting ongoing evaluations and investigating all complaints. Monitor all team’s performance and identify the training and development needs and set the training plans followed by implementation. Overseeing all operations' teams, working closely with Human Resources and Finance teams whilst delivering the best service to our guests.

 Has a direct line of authority over all Front Office, Housekeeping, Recreation, Spa, Shops & Security personnel. Responsible for the maximization of all revenue resources and profit.  Ensure consistently of standard through 100% guest satisfaction & YES I CAN attitude. Replacing the General Manager during his absence and being fully in charge of the hotel daily operations. Contribute actively to the environmental, safety and security committee within the hotel.

Iberotel Coraya Beach Reosort, Marsa Alam, Egypt

 Has a direct line of authority over all Front Office, Revenue, Housekeeping, Security, Central Laundry and Recreation. Responsible for the maximization of rooms' revenue through commercial management & ensuring a consistently high standard of customer service. Responsible for all environmental & green globe activities (Property environmental officer). Replacing the General Manager during his absence and fully in charge of the hotel daily operations. Provide feedback to departments on matters pertinent to their departments.

Sheraton Gold Mohur Hotel & Towers

 Overall responsibility for Hotel Sales, Marketing, Public Relations, total revenue and yield strategies, implementation and results (strategies include market mix, pricing, status, marketing, and acquisition status & results). Participate in total hotel management as a member of the hotel Executive Committee. In addition to performance of any essential functions assigned by the General Manager especially during the pre & post opening. Replacing the General Manager during his absence and being fully in charge of the hotel daily operations. Provide constructive feedback to all departments and to hotel sales and marketing staff.

Hilton Hurghada Plaza, Egypt

 Fully responsible for the supervision, recruitment, training and performance of all Front Office personnel Fully familiar with Front Office, Management, Credit and Local policies and procedures.  Maximization of room sales and revenue. Ensure commercial management techniques of availability control are applied. Make all decisions regarding overbooking the hotel. Plan to achieve the pre-set annual budget for room revenue.  Monitor competitor’s performance to ensure correct selling strategies are applied.

Sheraton Soma Bay Hotel, Egypt

 Supervising all F.O personnel to ensure maximum occupancy & ADR are achieved to maximize rooms' revenue. Implementation of Starwood policy and procedures concerning front office department.  Cross training within front office department for multi skilling to cover any emergency. Identify training needs, develop training programs and insure follow up on that program.

Sofitel Sharm El Sheikh Resort, Egypt

 Responsible for the daily operation of the front office department and being fully in charge of the FO daily operations during the absence of the FOM.  Maintain an appropriate standard of conduct, hygiene & posture of F.O employees by ensuring that staff is well groomed, dressed & self-hygiene.  Supervising Front Office personnel to ensure maximum occupancy and average rate in order to maximize revenue.

Hotel Management And Owner Relations

Hotel Real Estate Investments And Asset Management, Completed

Master Of Business Administration - Mba, International Hospitality & Service Industries Management, 4+

Master'S Degree, Financial Risk And Return On Investment, Excellent

Master’S Degree, G.M.P General Managers Program, Excellent

Activities and Societies: Human Resources Strategic Management, Finance, Marketing, Strategic Revenue Management and Project Management.

Bachelor'S Degree, Hotels & Tourism, Very Good

Activities and Societies: Tourism & Hotels