Alaa Masry Email & Phone Number

Riyadh, SA

Riyadh, Saudi Arabia

Value Added Distributer for Physical Security & ICT Solutions

Riyadh, Saudi Arabia

• Lead operational activities and create efficient policies, procedures, and systems. Manage 250+ staff throughout Technical, Projects, Procurement, and O&M teams and oversee Sales, HR, & Finance teams. Recruit and train.
• Diversified offered solutions & projects by 20% and optimized project cycle by 40% by introducing measures such as standardized project submission to streamline the process
• Increased customers’ verticals by 15% and increased directly signed vendors by adding 10 new partnerships

Dubai, United Arab Emirates

Deliver apposite engineering services to various clients to enhance their business performance. Advise engineering solutions and support clients in implementing system engineering principles to resolve critical issues. Gather and validate use cases and handle system integration, verification, and acceptance activities. Define, document, and evaluate system.

Jeddah Governorate, Saudi Arabia

• Consult with 15+ clients annually, ranging from governmental & semi-governmental clients to large enterprises, providing engineering services & technical solutions. Execute trade-off analysis, modeling and simulation.
• Spearheaded key client relationships, resulting in long-term business growth & overall revenue increase of 30%
• Co-led a $2.5M, year-long project with a government entity to build robust security systems
• Completed the Makkah Command & Control Center (911 center) project from previous role; designed the first 911 Command & Control Center, which was used as a model for five additional emergency centers
• Led government tenders in design, sales, & vendor management ($25M+ scope for the largest two projects)

Jeddah Governorate, Saudi Arabia

• Led sales strategy, partner relationships, and installation delivery teams (15 engineers & 250 technicians). Managed strategic and financial operating plans, including EBIT, cash flow, backlog growth, SGA, productivity.
• Doubled overall company revenue by securing $8M in sales over four-year period (2012 – 2016)
• Tripled the number of technical sales employees by hiring new talent; implemented individual development plans & goals for each team member
• Led end-to-end systems design and execution of Makkah Command & Control Center (911 center), including a blade server system, two video wall systems, VMS system, and fully automated management systems; supervised core.
• Managed FAS and PA installations for the KAIA, including finalizing contract, defining project scope, and monitoring related charts; met 100% of project deliverables
• Oversaw Djibouti Seaport project; designed and implemented complete data center, IPCCTV and communications systems, smart office system, and ERP system implementation to meet ISO requirements

• Managed process improvement projects and set the strategy for Six Sigma projects implementation.Worked with executive leadership to ensure work aligned with strategic goals. Created project plans and guide team.
• Minimized Days Sales Outstanding (DSO) by 30%, enhanced receivables collection, and optimized service business solutions by optimizing workflows

Managed projects through securing & purchasing materials and executing projects according to plan.

Completed Projects Requirements Consulting, including sales strategy development and business development. Advertised new products and solutions to enhance the customer experience.

Analyzed system requirements and designed system solutions for customers using latest products & available technologies.