-Executed a mood board and created a suitable art direction for the photoshoots and professionally edited using Adobe Photoshop and Lightroom.-Created concept and craft set to be used during photoshoots and advertising campaigns.- Implemented innovative ideas and designs to increase brand’s reach and effectiveness- Directed organization crew and production assistants in the construction and arrangement ofsets and props.

Worked on several accounts: Zed (Backstreet Boys Concert, Aston Villa Signing Ceremony, Zed East Club Opening, Sports Exposition), City Edge ( New Mansoura x Cairokee Concert), Sodic (Christmas, Valentine, Summer), Mall of Egypt (Halloween), Tatweer Misr, Mountain View)- Meeting clients to discuss their campaign needs.- Internally managing and brainstorming a campaign idea that meets the client’s brief andbudget.- Presenting campaign ideas and costs to clients.- Briefing the creative team who will be in charge of the campaign requirements.- Negotiating with clients, solving any problems, and making sure deadlines are met.- Keeping in contact with the client at all stages of the campaign.- Managing the account’s budget with the operations team and invoicing the client.

Administer all brand's social media accounts.- Develop Social Media Strategy (Facebook, Instagram, YouTube, LinkedIn, tiktok)- Establishes relationships with online bloggers, and members of the online community to work onbrand ambassadorships and partnerships.- Manage public relations & activities (including, but not limited to press releases, store openings)

Build an editorial calendar and written guidelines.- Served as an exemplary writer, consistent with the client’s tone and mission. - Staying up to date with the latest Social Media Trends and applying them.