Monitored all branch sales targets and implemented strategies to boost sales through customer acquisition and retention programs. Analyzed P&L for all branches and advised on profit-maximizing and cost-minimizing strategies. Managed the brand's supply chain, including product procurement and outsourced agency coordination.Conducted training for managers and assistant managers on sales, product knowledge, and customer interaction. Oversaw the in-house call center team, optimizing its structure, training, and performance. Provided regular reports for top management to inform business decisions.

Conducted market research and competition analysis to enhance marketing efforts. Created and executed marketing plans, campaigns, promotions, and offers. Supervised the social media agency to ensure engaging content and effective ad campaigns. Managed the outsource customer service and call center agency to establish a strong customer service system. Improved the brand's visual identity with outdoor designs. Analyzed the effectiveness of all marketing campaigns and activities to maximize the return on investment.

Facilitated communication with the main headquarters in France for all administrative tasks. Supervised daily administrative operations, reviewed and improved systems, policies, and procedures. Ensured the office was adequately stocked and equipment was maintained.