• Direct the development and implementation of Sales plans & Targets , and sales targets by Sales staffs, and monitor regularly to ensure that objectives are being met and that any remedial actions are initiated.• Developing and implementing sales and leasing strategies to achieve company objectives.• Managing a team of 50 people both sales, leasing and off plan agents, including setting goals and providing ongoing training and support.• Conducting market research to identify potential properties and clients.• Building and maintaining relationship with clients, including potential buyers, sellers, landlords and tenants.• Negotiating contracts and closing deals.• Maintaining accurate records of sales and leasing activity, including tracking market trends and providing regular reports to the CEO.• Staying up to date on local real estate market conditions and regulations.• Assisting with the development and implantation of marketing campaigns to promote properties.• Providing support and guidance to sales and leasing agents to ensure they are meeting company standard and goals.• Manage and follow up with the admin team to make sure all leads and listings on portals are up to date and has all the updated information.• Provide training and coaching to all the agents on the floor to make sure they got the right support all the time.

• Handling day to day store operations.• Implementing company training for team members to be in the same professional level and to meet the company standards.• Coaching and Monitoring on daily basis the main references in the store (CRM, VM and Training) in order to be up to the standards of the company and to make sure objectives are achieved.• Daily Huddle for team members sharing the latest updates in the business.• Participating in the BESPOKE Session and recruit new clients as this is the most luxurious service can be provided on brand level.• Working hand in hand with the buyers’ team to select the best offer for the region that includes 2 visits per year to Paris for the selection process.• Stock organization and Stock Take on monthly basis in store check and half yearly basis by logistic Dept.• Weekly detailed report explaining the business in all areas including KPI’s, Analysis and Achievements.• Monthly one to one meetings with all team members to share their KPI’s, areas for improvements and set monthly objectives.• Yearly Challenges and Competitions in Berluti Europe and ME by motivating my team, share the updates and always encourage them to do their best to achieve the highest results.• Research and Recruitment for highly skilled team members to help the improvement and growth of the business.• Market research on weekly basis to keep up with all trends, fashion and all news that can support/affect the business to be able to take countermeasure actions and protect the business.

• Identify client segments and behavior to support the marketing and target decision making process.• Observe trends and correlations in order to identify opportunities to sell, up sell and cross sell.• Target client groups in campaigns, based on purchase value ( Prospect, New, and VIC), purchase preferences and segments.• Provide weekly/monthly reports about CRM activities( clients details gathering, potential clients for new collections, and challenging lists to motivate the team).• Enhancing, growing and implementing a sustainable CRM program or follow up in order to acquire new clients, improve the share of sleepers as well as regular clients.• Build and develop clients relationship .• Manage and coordinate with store manager to make the monthly schedule and make sure all timings are covered with special attention to weekends and heavy traffic dates.• Ensure the implementation of CRM initiatives and client’s personal data collection and ensure that company after sales procedures are properly activated.• Supervising, managing, training and coaching sales associates individually for CRM Action – KPI – Follow up.• Thank you Letters, Phone Caring and catalogue via mail for all client segments and daily follow up with all team members to ensure proper communication will all clients • Plan and develop CRM campaign with Berluti CRM management that will stimulate usage and increase retention for different segments .• Maintain awareness of market trends, monitoring local competitors and client patterns .• Work hand in hand with the store manager to ensure full awareness and co-operation from all team members about CRM tasks and activities.• Create, develop and maintain a client/sales relationship to ensure clients satisfaction and loyalty to the brand.

• Work with the direct Manager and team to keep the appearance of the boutique looking perfect.• Assist in creating a strong brand image in the boutique.• Ensure all displays and show cases are maintained appropriately.• Involved and interact as needed with all corporate departments.• Handle the preparation and distribution of the staff’s schedule.• Assist team and offering them suggestions to make the sale happen.• Implement policies and procedures established by the company.• Welcoming clients to the boutique and helping them to find their most suitable jewelry.• Educate customers on brand standards and product line.• Provide excellent customer service as an ambassador of the brand.• Follow up on after sales service, follow all repair process.• Achieve the sales objectives set by the management.• Set up window displays and in store displays.• Develop a relationship with customers to become loyal for the brand.

• Good experience in pearls.• Good experience in colored stones and diamond.• Storytelling clients about the history of the brand.• Arrange client details and build up a database file for all the clients.• Follow up with clients ( when we have new collections, special orders, unique pieces, anniversaries, birthdays, special and public occasions)• Arrange the stock( availability, collections and sizes)• Arrange ASS (After Sales Service) with the boutique clients regarding their orders or repairs .• Work with the Citrix system to check orders, stock availability and making invoices. • Study and remember all the training books or sheets to always have a good and sufficient information about our products and collections.