Senior Business Analyst
CurrentSenior Business Analyst - Microsoft Dynamic 365. - CRM Customization project undertaken in collaboration with a fintech company in Riyadh.- Collaborated with stakeholders across departments to customize CRM sales modules, including lead process creation, assignment, and qualification, as well as opportunity management.- Designed goal management features, defining goal hierarchy, setting targets and target roles, and implementing incentive calculation with set periods for goals and notifications.- Developed and implemented workflows for automated bulk uploads from direct sales and partners, improving efficiency.- Integrated third-party platforms to boost sales profits and customized stock management within the CRM.- Designed dashboards and reports to provide insights into sales performance, opportunity pipeline view, and competitor records, facilitating decision-making.- Utilized Agile methodology for project management, ensuring timely delivery of solutions.