Alaa Abu Farha Email & Phone Number

Riyadh, SA

Saudi Arabia

• Reported to the commercial Sector Director. Managed 47 employees in the central, western, and eastern regions in several types of real estate projects with total values more than SR4.5B. Restructured the leasing.
• Successfully complete the sales for 2,743 units in a total value of SR 1.64B in two of the Ministry of Housing projects in Makkah and Jeddah.
• Sold 85% of total value of SR 169M in one of the new plots projects in the central region
• Successfully complete the sales for plots project in a total value of SR 136M in the central region
• Increased the occupancy ratio for different residential compounds in the central, eastern, and western area from 33% to reach 92% by adding new attractive features and entertainments.
• Boost the other non-renting revenues 37% by adding to new activities, competitions, and develop the existing facilities inside the residential compounds in the Kingdom.

Saudi Arabia

• Reported to the CEO. Managed 9 employees in the central and eastern regions. Oversaw market research and marketing communications, in addition, to handle all projects in the Kingdom for selling and leasing units..
• Increased profits by 38% in a highly competitive environment by focusing on the low value of products (like apartments and small villas) and the less price-sensitive customer segments who valued service, which.
• Created successful marketing strategies for a new apartment project, resulting in sales at 70% of early booked units in a new apartment project.
• Successfully rented 100% of sold-out units in the first phase of apartment project in less than 90 days of the time period target which was 180 days.
• Executed social media marketing campaign which resulted in a 27% increase in the revenues in high luxury villas project, and generated 3056 new phone numbers and email addresses.
• Executed more than 30 agreements with big organizations and enterprise companies to provide a special rate for employees and increased the source for sales.

Saudi Arabia

• Managed operational functions for the division by led 12 employees in addition to all leasing activities. Create and apply plans. For operations and leasing Reported to the CEO.
• Automate 70% of paperwork for Operations, Sales & Marketing and Finance department.
• Electronic archiving for all previous documents which were around 37K pages with new classification and access level policy and apply it to the new documents.
• Initiated revision of outdated employee handbook and developed 24 HR policies and procedures
• Decreased response time and solving residence complaints from 96 hours to 36 hours and raise customer satisfaction from 56% to 87%.

Riyadh, Saudi Arabia

• Built and maintain enterprise business accounts valued at 40M SAR in annual revenue. Introduced company services from eastern to central region by developed a new sales strategy.
• Grew business more than 170% in less than two years in the central region by developing the new sales strategy.
• Boosted revenues 47% quarterly by focusing on renewal maintenance services
• Successfully get new 26 SMB clients and that increased around 21% in our sales revenues yearly
• Increased sales of a new product of lab information management systems 60% in the first 6 months of joining the company.

Amman, Jordan

• Conducted sales and collections, oversaw budgets and forecasts, and researched market analysis.
• Sourced, negotiated and closed the largest deal in company history, contributed thousands of Jordanian Dinars recurring revenues.
• Developed 36 services contracts for three years valued more than 200K JD per year

Bachelor'S Degree, Computer Information Systems (Cis), 3.36

A graduate of King ABDULLAH for Information Technology College from Jordan University with a specialty in Computer Information Systems.

Secondary School

Primary School