Alaa A. Obeid Email and Phone Number

• Lead a team of seven marketers to shape awareness and perception of AWS solutions globally, focusing on migrations and mainframe modernization, resulting in a pipeline value of $147M in Marketing Generated Opportunities.• Developed and nurtured strategic partnerships to expand into new markets, enabling and supporting over 200 partners globally within 12 months.• Planned, executed, scaled, and optimized high-performance growth marketing programs to launch new markets, achieve brand and demand generation goals, and drive sales success.• Designed, implemented, and measured all marketing initiatives, tactics, and campaigns using a novel Tableau solution and opportunity tagging mechanism.• Leveraged research and quantitative/qualitative BI metrics to assess marketing strategy success, reducing lead cost by 73% through audience-centric marketing approaches.• Created internal sales enablement training, content, and communications for each model release to provide sellers with additional tools for success in meeting revenue targets.

Pioneered the establishment of Mozn.ai's marketing department as the inaugural Chief Marketing Officer, tasked with building a dynamic team and comprehensive marketing infrastructure from the ground up.Led the AI Natural Language Understanding key product GTM: OSOS https://www.mozn.sa/osos Spearheaded comprehensive marketing strategies to establish Mozn.ai as a leading innovator in the AI industry. Orchestrated targeted campaigns resulting in a 315% increase in brand awareness and customer engagement. Directed cross-functional teams to develop and launch successful product marketing initiatives, driving significant growth in sales revenue. Implemented data-driven approaches to optimize marketing performance, resulting in more than 250% improvement in ROI. Cultivated strategic partnerships with key industry players to expand market reach and enhance brand positioning. Led the development of compelling content and messaging strategies, effectively communicating Mozn.ai's value proposition to diverse audiences. Championed customer-centric initiatives to enhance customer satisfaction and loyalty, contributing to a foundation in customer retention. Oversaw the execution of digital marketing efforts, leveraging cutting-edge technologies to drive traffic and conversions. Established KPIs and performance metrics to track marketing effectiveness and inform strategic decision-making.

In this global role, I was responsible for setting strategy & overseeing day-to-day operations of IBM Blockchain Marketing Strategy and implementation. Together we:- Built an engaging experience across IBM for blockchain- Defined business objectives and set the web strategy and priorities to surpass goals.- Coordinated with stakeholders from across the blockchain ecosystem to develop web experiences geared towards helping users meet their goals.- Applied agile methodologies to balance business objectives with user objectives.- Leveraged tools such as Jira, GitHub, Trello, HotJar, CoreMetrics, Medallia.- Monitored user behavior, engagement, input to continually iterated and improved user journey's.

• Defined vision, influenced org to adopt the approach, and partnered with core teams (IT, R&D, Legal, Finance) and Product team to scale our global vision for digital services• Structured approach based on customer journey and relevant touchpoints by persona (virtual experience, product feature, workload needs) to amplify omni-channel selling strategy of Group (DTC, e-retail, pure players, in-store)• Managed budget and roadmap for Digital Product team and created three-year roadmap for services/product acceleration (including augmented reality-based AI powered diagnostics, integrated sampling programs, booking platforms, and connected consumer devices)• Partnered with eCommerce Directors worldwide to co-create unique experiences for customers to deliver key online KPIs (traffic, increased basket size, time spent, conversion)• Worked with cross-functional leaders at all levels to drive online strategy, serving as subject matter expert, thought leader, and trusted advisor while aligning customer experience and business strategy• Led the Dell.com Consumer Brand and Online eCommerce team for PCs and Tablets Online to an $800M+ business spanning 30+ products• Managed Online Operations & Online store and launched Dell's first and only loyalty program online (Dell Advantage) facilitating growth to 5M+ members• Drove continual site enhancements and innovation and made ongoing, data-driven recommendations regarding offer assortment, merchandising text and imagery, and product details page layout to increase customers' experience and results• Decreased the company's overall costs by more than 50% through restructuring and reorganizing the existing wholesale platform