Alaaedeen Tawfik Email & Phone Number

Cairo, Cairo Governorate, Eg

Cairo, Egypt

As the Brand and Communications Manager at Greenish, I oversee the organisation’s branding and digital strategies, leading efforts to increase our community outreach and engagement. My responsibilities include:- Brand Strategy: Ensuring consistency across all visual and verbal communication to maintain Greenish’s brand identity.- Digital Strategy: Developing and implementing social media strategies across platforms, using data-driven insights to boost engagement and grow our audience.- Campaign Development: Designing and managing communication campaigns that align with Greenish's environmental advocacy, focusing on key issues such as climate change and sustainability.- Community Outreach: Brainstorming new concepts and leading initiatives aimed at increasing community involvement, including workshops, educational content, and interactive projects.- Event Management: Leading and coordinating major events like the Greenish Festival and live sessions with partners like UNICEF, ensuring successful execution and broad media coverage.- Content Creation: Overseeing the production of engaging multimedia content, from graphics to videos.- Partnership Management: Collaborating with NGOs, governmental bodies, and educational institutions to foster impactful projects.Key Achievements:- Increased Social Media Engagement: Boosted Greenish’s social media engagement by over 150% within the first year of implementing new digital strategies, leading to a substantial increase in audience reach and awareness of our environmental mission.- Successful Campaigns: Led the development of multiple high-impact campaigns, including a climate change awareness drive, which resulted in over 20,000 sign-ups for Greenish events and initiatives.- Successful Rebranding: Led a comprehensive rebranding initiative to modernize Greenish’s visual identity, resulting in stronger brand recognition and coherence across all communication platforms.

Cairo, Egypt

As a Graphic Designer at Greenish, I played a pivotal role in shaping the visual identity of the organization during my first year. Key responsibilities included:- Designing Environmental Manuals: Spearheaded the design and creation of the first open-source environmental manuals in both Arabic and English, which were distributed across the Middle East and Africa.- Social Media Content Creation: Created visually appealing and informative graphics, animations, and videos to communicate Greenish’s environmental message to a broad audience.- Campaign Support: Provided design support for various awareness campaigns, ensuring all visuals aligned with the organization's mission and branding.- Workshops and Events: Assisted in the visual design and branding of educational workshops and community events, ensuring cohesive and professional presentation throughout.Key Achievements:- Greenish Manuals: Designed and produced Greenish’s first-ever open-source environmental manuals in both Arabic and English, becoming a cornerstone resource for climate education in the region.- Social Media Content: Developed a series of impactful graphics and animations that contributed to a 40% growth in social media following within 6 months, helping raise awareness of key environmental issues.- Campaign Design: Collaborated on the visual design for successful campaigns on climate action, waste reduction, and sustainable living, which were widely shared and adopted by partner organisations and influencers.- Workshops and Event Branding: Designed cohesive branding for Greenish’s workshops and events, including presentations, banners, and promotional materials, helping to establish a professional and recognisable public presence.

Egypt

As the Producer of the podcast "Tesh" with Shady Khalil, I play a key role in the conceptualization, coordination, and execution of the podcast series. My responsibilities include:1. Creative Direction:I collaborate with the host, Shady Khalil, to define the overall theme and direction of the podcast.I oversee the development of episode concepts, ensuring they align with the podcast’s vision and resonate with our audience.2. Content Planning:I structure the content flow, manage scripting, select guests, and conduct topic research to create engaging and informative episodes.I coordinate pre-production meetings to streamline the planning process for each episode.3. Production Management:I handle the logistics of recording sessions, manage timelines, reach out to guests and coordinate with the production team to ensure a smooth workflow.I supervise the technical quality of recordings by overseeing audio setup, editing, and post-production processes.4. Marketing and Promotion:I develop digital marketing strategies to promote the podcast, including social media engagement, content calendars, and collaborations to expand our audience.I manage the release schedule and promotional efforts to keep listeners engaged and attract new audiences.5. Visual Creation:I design visuals for the podcast, including printables, inserts, covers, thumbnails, and other social media materials to enhance brand identity and audience engagement.I also edited the podcast into several shorter reels for more engagement on social media.

Cairo, Egypt

Nature Conservation Egypt (NCE) is a non-government organisation that is dedicated to the conservation of Egypt's natural heritage and the promotion of its sustainable use for the benefit of the present and future generations. With NCE I worked on billboards raising awareness on the Egyptian Vulture being an endangered species, and how to take action to reduce the causes. My role in this project was to decide the branding suitable and apply it to the design for the billboards as well as brainstorm how to engage with unfamiliar audience and gain a reaction of them.One of the challenges I faced with this project was the placement. The billboards were originally planned to be placed at Cairo's underground (Metro) for maximum visibility. As we weren't set on a specific station the sizes kept changing followed by adjustments to the design. Another challenge was the language as it had to be easily understand for everyone, which I came up with words in common language to made it simple, clear, straight to the point.Finalising the project, we disregarded the billboard idea and went for screening. To adapt to such changes, I created a portrait design fitting all previous elements in the landscape billboard.Feel free to check it out on NCE's page through the link below.

Cairo, Egypt

Cairo, Egypt

Shamans Inc is a Digital Marketing Agency, where I was the lead designer for the period spent there. I was in charge of all social media communications in terms of branding, designing and campaigning.

Cairo, Egypt

With VeryNile I directed and animated a short film. The film revolved around plastic pollution affecting Egypt's main source of water, The Nile. In the film we tailored a fictional story for the audience not to be overwhelmed by the statistics and facts. At the same time we used storytelling as it is one of the most powerful tools for education. Find video file here: https://www.facebook.com/verynile/videos/155363799218176

Stamford, Connecticut, United States

Cairo, Egypt

Cairo, Egypt

Bachelor Of Arts - Ba, Graphics And Media Design

Bachelor Of Arts - Ba, Graphics And Media Design

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