Alaa Elmi is the CEO of GITA Group, a distinguished strategic specialist in the tourism and technology sectors. Holding a Master's degree with honors from Taibah University, Elmi has an impressive record of leading institutions and organizational innovation. His professional journey began at the Golden Global Travel and Tourism Agency, the precursor to GITA Group, founded in 2011. With exceptional leadership skills and insightful vision, Elmi became CEO in 2013.Under his direction, Arab Jet b2b Wholesaler launched in 2014, achieving distinction in hotel and flight bookings, followed by the establishment of TURBO in 2016, an ambitious endeavor revolutionizing the advertising and IT sector. In 2019, Elmi unveiled the Transit platform, a leading e-booking service for flights, hotels, and tourist packages, solidifying GITA Group's presence in the direct consumer market.Continuing on the path of success and expansion, in 2020, Elmi spearheaded the opening of Al Faqra Village, a unique tourist project offering an immersive experience with a restaurant and comprehensive catering services. In early 2021, the group diversified by founding Al Jamr Al Dhahabi Import Company and Asas Tabah Marketing Company.In 2023, Elmi's journey marked another milestone with the launch of Al Mahama Nokta Nizam, and by the end of 2023, the first branch of Majboora Kitchens, specializing in Medina cuisine, was opened. His prolific career was further highlighted by the launch of EFICTA AI on January 1, 2024, an ambitious vision aiming to automate all group sectors using artificial intelligence, targeting a labor reduction of over 60% while increasing efficiency and productivity.