Al Abrams Email & Phone Number

Greater New York City Area

We create successful golf experiences, including corporate events and golf outings for organizations, associations and non-profits. We provide solutions to your marketing, communications or fund-raising goals by creating impactful golf events that have the look and feel of a professional golf tournament. We'll work closely with you to plan and execute great golf events, handling as many facets of the event as you want or need. As a Golf Tournament Association of America consultant we have access to multiple vendors that provide creative, cost-effective solutions to implement a first-class, high-profile, successful and memorable golf event.If your goal is to create exposure for your golf event we will develop a turnkey plan to generate publicity and increase visibility for your event and/or major sponsors.We will create memorable golf travel programs for you that stimulate sales incentive programs, team building or client bonding experiences.

Greater New York City Area

We will develop and execute a turnkey publicity or communications program to create brand awareness, launch a new product, publicize your event or generate donations for your organization.We have many year of experience generating publicity for major corporations, brands, sporting events and non-profits. Among the successful public relations programs we've developed are: Buick's Golf Sponsorship Program, including title-sponsorships of numerous PGA Tour events and Buick's sponsorship agreement with Tiger Woods; Nissan's Master the Shift multi-market launch program for the Nissan Leaf; The Rawlings Gold Glove Award to honor the best defensive players in Major League Baseball; professional international cycling events for Kmart, CoreStates Financial Corp, Thrift Drug and many other corporations; and major programs for Gillette, Bic, DuPont, the US Army and many others. We've handled product launches/ publicity for Shot Scope, Pitchfix, Radda Golf and the Junior Golf Hub.

Managed publicity and media relations for Buick's golf marketing program, working closely with Buick's golf marketing manager and public relations director. Served as media director for the Buick Open PGA Tour event, handling publicity, media relations, media operations, speech writing, press conference coordination and media accreditation for more than 400 print and electronic media. Developed and implemented a 50th anniversary public relations campaign for the Buick Open involving the tournament's first winner, Billy Casper. Faciliated media interviews for Buick executives with key national media outlets, including the New York Times, USA Today, Sports Illustrated, The Wall Street Journal and The Sports Business Journal. Developed a Radio Network that generated extensive national exposure for the Buick Open.

Developed and managed successful public relations programs and publicity campaigns for events sponsored by Buick and the Fields Corporation. Interfaced with Brand Managers, Marketing Managers and Public Relations Directors on the client side. Served as media director for the Buick Open PGA Tour event and the Fields Open LPGA event. Managed pre-event and on-site publicity, media relations and media operations for multiple PGA Tour events sponsored by Buick. Wrote speeches for senior level executives, coordinated press conferences and facilitated interviews with local, regional and national print and electronic media outlets that generated extensive exposure and brand awareness for Buick.Supported Buick's golf marketing initiatives with spokesman Tiger Woods, including communications support for brand promotions, integrated marketing campaigns and golf clinics hosted by Woods.

Handled public relations for Buick's title-sponsored PGA Tour events and its endorsements with several PGA Tour players. Coordinated the press conference announcing Buick's signing of Tiger Woods to a sponsorship agreement. Served as media director for the Buick Open in Flint, Michigan. Directed national grass roots publicity campaign for the Buick Scramble national amateur golf tournament that generated millions of audience impressions for the company.

Managed pre-event publicity and on-site media relations/operations for International Cycling Productions, the company's cycling subsidiary. Developed and implemented publicity campaigns for the professional bicycle races owned and operated by ICP. This included The CoreStates USPRO Cycling Championship, Thrift Drug Classic, Kmart Classic of West Virginia, Norwest Cup, First Union Grand Prix and others.

Responsible for program development and account management for the following accounts: DuPont, Schieffelen & Somerset, Western Canada Water, Bic Corporation and Heublein Inc.

Managed publicity and awareness campaigns for the following clients: Burger King Corporation (Arthur Ashe Tennis Clinics); Citicorp (Fourth of July celebration at Citicorp Center with actor George Takei); Gillette (Right Guard Sport Stick deodorant ad launch with Marvelous Marvin Hagler); Rawlings Sporting Goods (Rawlings Gold Glove Awards for defensive excellence in Major League Baseball); U.S. Army Recruiting Command (Army Olympians)