Alaen Bhaskara Email and Phone Number
Responsibilities :1. Managing directly six marketing divisions (Marcom, Sosial Media, Digital advertising, ContentCreative, Multimedia, and Customer Service); responsible for the whole marketing channels (SearchEngine Marketing (SEM), Google Display Network (GDN), Social Media (Facebook Paid – CPC,IG,Youtube), EDM, Mobile marketing, Search Engine Optimisation (SEO), Media Relation,Community Relation, Customer Service, Offline Marketing) for ESQ Group.2. Planning marketing strategy & budgeting, align with designed campaign for long term and seasonalpurposes.3. Managing Marketing ESQ Group in different industries -Education formal ESQ - Business School
Skills Id
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Growth Hack DirectorEsq Threesixty Aug 2022 - PresentJakarta, Indonesiamarketing performance
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TrainerSkills Id Jan 2022 - PresentJakarta, IndonesiaTrainer Digital MarketingPT. Global Retail Bersama -
AsesorLsp Esq Jan 2018 - PresentJakarta, Jakarta, IndonesiaAs an assessor, I conduct an assessment for people who want to take a certification. I do Assessments for certification in public speaking, training of trainers, and others. The assessment on behalf (institution)BNSP
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Deputy Marketing DirectorEsq Group Apr 2020 - Aug 2023Jakarta, Indonesia -
Head Of Marketing Esq GroupEsq Group Jan 2017 - Apr 2020Greater Jakarta Area, IndonesiaResponsibilities :1. Managing directly six marketing divisions (Marcom, Sosial Media, Digital advertising, ContentCreative, Multimedia, and Customer Service); responsible for the whole marketing channels (SearchEngine Marketing (SEM), Google Display Network (GDN), Social Media (Facebook Paid – CPC,IG,Youtube), EDM, Mobile marketing, Search Engine Optimisation (SEO), Media Relation,Community Relation, Customer Service, Offline Marketing) for ESQ Group.2. Planning… Show more Responsibilities :1. Managing directly six marketing divisions (Marcom, Sosial Media, Digital advertising, ContentCreative, Multimedia, and Customer Service); responsible for the whole marketing channels (SearchEngine Marketing (SEM), Google Display Network (GDN), Social Media (Facebook Paid – CPC,IG,Youtube), EDM, Mobile marketing, Search Engine Optimisation (SEO), Media Relation,Community Relation, Customer Service, Offline Marketing) for ESQ Group.2. Planning marketing strategy & budgeting, align with designed campaign for long term and seasonalpurposes.3. Managing Marketing ESQ Group in different industries -Education formal ESQ - Business School non formal - ESQ Leadership Center, ESQ Coaching Academy, ESQ English Course)-Tour & Travel - ESQ Tours ( awards World Best Hajj & Umroh Halal Operator 2016)-Property - 165 suite (Reguler office, Service office, Virtual office, Co-working space)-Insurance - Amanah Githa (Asuransi Terbaik Indonesia 2017 kategori asset dibawah Rp 72 M (oleh : Majalah Economic Review))-Training - ESQ Leadership Center (Indonesia - Malaysia)-Consulting - ACT Consulting ( Asean Corporate Culture Forum )-F&B - Medinna Catering4. Reporting directly to Chief Marketing Office ESQ Group.5. Designing blue print of brand for each business unit of ESQ Group.6. Directing, managing, & developing marketing team ESQ Group7. Analyzing & implementing creativity for resources maximazing.8. Develop & Managing Brand9. Launch NPDs and Promotion support10. Managing integration,alignment, and coordination across function in order to realize the plan0811 868 165 - Alaen Show less -
Head Of MarketingEsq Leadership Center Jan 2018 - Apr 2020Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia -
Head Of MarketingEsq Leadership Center Jan 2017 - Apr 2020Jakarta, IndonesiaAt ESQ Leadership Center, I lead the marketing strategy, focusing on digital engagement and brand positioning for our leadership development programs and the personal brand of our founder, Ary Ginanjar Agustian. Our mission is to empower individuals with transformative leadership skills, catering primarily to retail consumers.Responsibilities:Digital Marketing Strategy: I oversee comprehensive digital marketing initiatives, including website enhancement, SEO, and targeted… Show more At ESQ Leadership Center, I lead the marketing strategy, focusing on digital engagement and brand positioning for our leadership development programs and the personal brand of our founder, Ary Ginanjar Agustian. Our mission is to empower individuals with transformative leadership skills, catering primarily to retail consumers.Responsibilities:Digital Marketing Strategy: I oversee comprehensive digital marketing initiatives, including website enhancement, SEO, and targeted advertising through Facebook, Google Ads, and other platforms, to connect with and expand our individual consumer base.Brand Management: I manage and elevate the ESQ LC's brand and Ary's personal brand, ensuring consistent, impactful messaging that resonates with our target audience.B2C Focus: Tailoring marketing campaigns to meet the needs and interests of retail clients, I devise strategies that highlight the unique benefits of our leadership programs for personal and professional growth.Cross-Platform Engagement: Utilize a mix of content marketing, social media engagement, and targeted advertising to build community, enhance brand visibility, and drive program enrollments.Achievements:Increased Consumer Engagement: Successfully boosted online engagement and program enrollments through targeted digital marketing campaigns, significantly expanding our B2C reach.Brand Loyalty: Enhanced brand recognition and loyalty among retail clients, establishing ESQ Leadership Center and Ary Ginanjar Agustian as trusted names in leadership development.Innovative Campaigns: Developed and executed innovative marketing campaigns that effectively communicated the transformative impact of our leadership programs, leading to higher conversion rates and client satisfaction.In my role, I blend strategic marketing insights with a passion to drive the growth and impact of ESQ LC and the personal brand of AGA, making leadership excellence accessible to individuals seeking personal and professional growth. Show less -
Head Of MarketingEsq Tours Travel Jan 2017 - Apr 2020Jakarta, IndonesiaAs the Head of Marketing at ESQ Tours & Travel, a leading company in the travel and tourism industry, I spearhead our comprehensive digital marketing and brand management strategies. With a focus on driving brand awareness and business growth, my role encompasses a broad range of responsibilities and achievements:Responsibilities:Digital Marketing: I oversee our online marketing strategies, including website optimization, SEO, and targeted advertising through Facebook and Google… Show more As the Head of Marketing at ESQ Tours & Travel, a leading company in the travel and tourism industry, I spearhead our comprehensive digital marketing and brand management strategies. With a focus on driving brand awareness and business growth, my role encompasses a broad range of responsibilities and achievements:Responsibilities:Digital Marketing: I oversee our online marketing strategies, including website optimization, SEO, and targeted advertising through Facebook and Google Ads. My focus is on enhancing visibility and engaging with our audience effectively.Brand Management: I ensure our brand's consistency and impact across all marketing channels, reinforcing ESQ Tours & Travel's identity and values.Strategic Leadership: Guiding the marketing team, I align our initiatives with broader business goals, fostering innovation and results-driven campaigns.Achievements:World's Best Tours & Travel 2016: Under my leadership, we achieved global recognition for our exceptional services and innovative marketing approaches.Digital Growth: I've significantly boosted our online presence, resulting in increased web traffic, social media engagement, and conversion rates.Skills:Proficient in digital marketing tools (Google Analytics, AdWords, Facebook Business Manager)Expert in SEO and content marketingSkilled in team leadership and cross-departmental collaborationMy approach combines creativity with analytics, driving marketing excellence and contributing to ESQ Tours & Travel's success as a leader in the travel industry. Show less -
Head Of MarketingEsq English Course Jan 2017 - Apr 2020Jakarta, IndonesiaLeading the marketing division at ESQ English Course, I am at the forefront of shaping and executing our digital marketing and brand management strategies, with a specialized focus on serving corporate clients. Our mission is to provide unparalleled English language training solutions tailored to the professional needs of businesses.Core Responsibilities:Digital Marketing Leadership: I steer our digital marketing initiatives, optimizing our website for B2B engagement, enhancing… Show more Leading the marketing division at ESQ English Course, I am at the forefront of shaping and executing our digital marketing and brand management strategies, with a specialized focus on serving corporate clients. Our mission is to provide unparalleled English language training solutions tailored to the professional needs of businesses.Core Responsibilities:Digital Marketing Leadership: I steer our digital marketing initiatives, optimizing our website for B2B engagement, enhancing our SEO efforts, and managing targeted advertising campaigns across Google Ads and social media platforms to reach key corporate decision-makers.Brand Development: As the guardian of the ESQ brand, I ensure that our messaging and visual identity consistently reflect the high-quality, tailored English language training services we offer to our corporate clientele.B2B Strategy: My role involves developing and implementing strategic marketing plans that specifically address the needs and challenges of businesses seeking English language training for their employees, ensuring our offerings are perfectly aligned with their objectives.Analytics and Adaptation: Utilizing data analytics, I continuously assess the effectiveness of our marketing strategies, making data-driven decisions to refine and improve our approach to meet and exceed our B2B engagement goals.Key Achievements:Corporate Client Growth: Successfully expanded our corporate client base through strategic digital marketing campaigns, significantly increasing engagement and enrollment from businesses.Brand Recognition in the B2B Sector: Elevated ESQ English Course's brand presence in the corporate market, establishing us as a leading provider of English language training for businesses.In this dynamic role, I combine my passion for education with my expertise in digital marketing and brand management to drive ESQ English Course's growth in the corporate sector, ensuring we remain the preferred choice for language training. Show less
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Head Of Digital MarketingEsq Business School Jan 2017 - Apr 2020Jakarta, IndonesiaAs the Head of Digital Marketing at ESQ Business School, my role encompasses leading a dedicated digital team focused on SEO, SEM, social media, and website development. Our goal is to enhance the school's online presence, attract prospective students, and elevate the ESQ brand within the educational sector. Through strategic planning and execution, we aim to drive engagement and foster an environment of academic excellence. -
Head Of Marketing DepartmentActconsulting.Co Oct 2016 - Apr 2020JakartaAt ACT Consulting, a leader in corporate culture consulting, I spearhead our marketing efforts, blending strategic vision with creative execution to elevate our brand and drive business growth.Core Responsibilities:Strategic Leadership: I develop and execute comprehensive marketing strategies, encompassing budget planning and campaign design for both long-term objectives and seasonal initiatives.Digital Marketing Management: I oversee the Online Marketing Division… Show more At ACT Consulting, a leader in corporate culture consulting, I spearhead our marketing efforts, blending strategic vision with creative execution to elevate our brand and drive business growth.Core Responsibilities:Strategic Leadership: I develop and execute comprehensive marketing strategies, encompassing budget planning and campaign design for both long-term objectives and seasonal initiatives.Digital Marketing Management: I oversee the Online Marketing Division, optimizing our presence on social media platforms (Facebook, Instagram), enhancing SEO, and managing Google Ads (Search, Display) to ensure maximum visibility and engagement.Executive Reporting: I provide direct insights and updates to the CEO, ensuring alignment with our corporate goals and transparency in our marketing efforts.Brand Development: I'm responsible for crafting the blueprint of ACT Consulting's brand, guiding its evolution, and managing its representation across all channels.Innovation & Efficiency: Through analytical and creative approaches, I continuously seek ways to maximize resources, enhancing the effectiveness of our marketing initiatives.Cross-Functional Collaboration: I coordinate with various departments to ensure seamless execution of marketing plans, fostering a collaborative environment that aligns with our corporate culture.Event Management: I led the creation and execution of the ASEAN Corporate Culture Forum in 2016-2017, a landmark event that significantly boosted our industry standing.Client Engagement: I maintain and enrich client relationships through targeted email marketing campaigns, ensuring high levels of satisfaction and loyalty.Driven by a passion for innovation and a commitment to excellence, I am dedicated to propelling ACT Consulting to new heights, leveraging marketing to cultivate a strong, resonant corporate culture. Show less -
Head Of Marketing165 Suite Oct 2016 - Apr 2020Jakarta, IndonesiaAs the Head of Marketing at 165Suite, a leading provider of comprehensive property solutions including virtual offices, serviced offices, co-working spaces, I spearhead the strategic direction and execution of our marketing efforts to drive growth and brand visibility in a competitive market.Key Responsibilities:Digital Marketing: Design and implement comprehensive digital marketing strategies, encompassing website optimization, SEO, and targeted advertising campaigns on… Show more As the Head of Marketing at 165Suite, a leading provider of comprehensive property solutions including virtual offices, serviced offices, co-working spaces, I spearhead the strategic direction and execution of our marketing efforts to drive growth and brand visibility in a competitive market.Key Responsibilities:Digital Marketing: Design and implement comprehensive digital marketing strategies, encompassing website optimization, SEO, and targeted advertising campaigns on Facebook, Google Ads, and Instagram to enhance our online presence and lead generation.Brand Management: Oversee the development and management of the 165Suite brand, ensuring a consistent and impactful brand message across all marketing channels.Strategic Planning: Craft and execute a strategic marketing plan that aligns with our business objectives, focusing on market penetration and customer acquisition for our diverse range of property services.Cross-Functional Collaboration: Work closely with sales, operations, and product teams to ensure a cohesive approach to market expansion and customer satisfaction.Achievements:Led the development and launch of integrated marketing campaigns that significantly boosted online engagement and customer inquiries for our range of services.Played a key role in the strategic planning and execution of marketing initiatives, resulting in measurable growth in revenue and customer base.Skills:Expertise in digital marketing platforms and tools, with a strong focus on SEO, social media advertising.Proven ability to develop and manage a cohesive brand identity, enhancing brand visibility and recognition.Strategic thinker with a talent for budget management and resource optimization to achieve marketing objectives.I am love contributing to the growth and success of 165Suite in the property services industry. Show less
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Marketing Research & AnalystEsq Group 2015 - 2016 -
Staff MarketingBinus International 2014 - 2015Responsibilites :1. Manage Digital Promotion for Binus University International2. School Canvasing3. Responsible area outside jabodetabek (Bandung, Pekanbaru, Malang, Jambi)4. Manage team education counselor for jakarta and branch5. Manage event promotion (Info session, Open House, Open booth)6. Sales7. Manage Digital Promotion for Binus University International8. Monitor Team Promotion9. Counseling10. Follow up prospect11. Flyer design concept12.… Show more Responsibilites :1. Manage Digital Promotion for Binus University International2. School Canvasing3. Responsible area outside jabodetabek (Bandung, Pekanbaru, Malang, Jambi)4. Manage team education counselor for jakarta and branch5. Manage event promotion (Info session, Open House, Open booth)6. Sales7. Manage Digital Promotion for Binus University International8. Monitor Team Promotion9. Counseling10. Follow up prospect11. Flyer design concept12. Marketing & Sales Strategy13. Report & Analysis weekly14. Maintain Customer Relationship15. Presentation to customer16. Fully responsible for (Is,Comm,Mkt)17. Sales responsible area (Jakpus,Tanggerang,Bekasi, Bandung).18. Mantain relationship (Guru Bk, Humas, OSIS dan Kepala Sekolah)19. Support Customer Service(admission)20. The most sales for batch 4 – 7 Show less
Alaen Bhaskara Education Details
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Doctor Of Research In Management -
Creative Marketing
Frequently Asked Questions about Alaen Bhaskara
What company does Alaen Bhaskara work for?
Alaen Bhaskara works for Skills Id
What is Alaen Bhaskara's role at the current company?
Alaen Bhaskara's current role is Digital Marketing | Marketing Performance | Business Analyst | SEO | Brand Strategic | Growth Marketing.
What schools did Alaen Bhaskara attend?
Alaen Bhaskara attended Universitas Bina Nusantara (Binus), Universitas Bina Nusantara (Binus).
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