Alain Rouiller personal email
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Results driven manager with nearly 20 years experience in global and small agribusiness companies in highly competitive markets. Proven ability to develop highly effective and measurable strategies to drive revenue growth, build market presence, increase customer acquisition, and expand brand awareness.
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PresidentCare 4UFrance
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Directeur GénéralPertinent Eco-Solutions - France Nov 2022 - Present- Implementation of the strategy for the introduction and development of the start-up company and its subsidiaries in the animal health and crop protection markets.- Expansion of the scope of activity to the consumer markets and export in Europe, the Middle East, Asia.- Operational management of the company (finance, regulatory, technical, commercial, marketing and communication)- Referencing and sales to the largest players in agricultural distribution -
PresidentCare 4U Jan 2019 - Present- Business Development & Go to Market Optimization Ex 1 : since May 2021 : PERTINENT Eco-solutions - Animal & Plant Health ; Pure player biosolutions - Managing Director - Launching and market introduction and development. Ex 2 : from Sept 2019 to Sept 2021 : TAMIA PACK - Seeds Industry - Managing Director then Marketing Consultant - Launching and market introduction and development. Ex 3 : from March 2019 to April 2021: ISAGRO Agro-Chemical and Biosolutions - Area Manager for France, UK, Benelux- Strategic & Operational Marketing- Deep Agricultural Markets knowledge, of which Crop Protection & Biosolution , Fertilazers, Seeds, Machinery, Animal Health and Nutrition...- Project Management- Training & CoachingCo-founder of the Agri-competencies QASAR (www.qasar.fr)
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Managing DirectorDatagri Oct 2013 - Dec 2018- Business definition and business development with substantial progresses : number of clients * 2 ; turnover + 50% the first year and so on.- Management of a culture change and building of a solid new team.- Creating partnerships and new offers allowing to even better adapt the global offer to customers' needs.- Reoganization and modernization of internal tools and organizational processes.- Install and implement the Agile Enterprise - Personally assume consultancy in market strategy and business for client's top managers.Datagri is an independent market research company that specializes in agribusiness markets. For about 15 years, Datagri manages a wide network of affiliate farmers on very specific large field plots testing, on precise monitoring, on sophisticated observatories, …. Datagri also provides a complete full service offer in customized quanti and quali marketing and/or communication studies.
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Senior Markets Manager - MissionAdama 2012 - 2013. Identify marketing and communication areas for improvement. . Define, implement and drive the strategy for my portfolio products on several key markets.. Propose innnovative methods and market animations.. Work in close contact with global headquarter and subsidiaries marketing and development managers.. Followed turnover : 25 Mions € (22% of the company turnover)
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Marketing & Communication DirectorPlantex 2011 - 2011Plantex operates in the natural plant ingredients market. Its customers belong to the food, health, cosmetic industries.. Create Marketing and Communication department, in order to better give structure to the French and global company offers and to the go-to-market approach.. Positionning of the company and team cohesion, including the research laboratory, the sales and export managers, and the factory.. Create processes and tools, in order to improve the answers to the strong demand of the industrial partners.. Promote the company identity and brand before its takeover by the market global leader.
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Marketing And Operational Marketing Director FranceCertis Europe Bv Nov 2003 - Nov 2010Established and implemented marketing, sales and operations directives for this newly growing agrochemical business in France. Developed strategic marketing plans, promotional plans, advertising and PR activities, forecasts and budgets to grow revenue, customer base, and brand awareness through marketing efforts with sales representatives, distribution channels and key influencers.• Sales increased of 400% in a 10 year period (€7,5 to 37 Million for France)• Developed successful marketing programmes offering compelling marketing materials both for distributors and end-users• Launched and strongly developed ‘me-too’ and innovative products• Coordinated, 10 ‘crop’ and ‘launch‘ teams • Coached and trained about 10 markets managers and 15 field staff.
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Business Development Manager - Consultant - MissionTv Agri Feb 2003 - Jul 2003Lead the development of insight driven marketing strategies from opportunity identification to experience definition. Structured and presented recommendations to the CEO for approval. TV Agri, a startup company opening several divisions of which professional revues and tv channels dedicated to agriculture in a broad sense (animal health, crop protection, machinery, ..).
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Sales And Marketing DirectorFarmpartner.Com Nov 2000 - Mar 2002Part of the initial start-up team of this online farmers’ market place. Set up the division "Advice in e-business strategy and applications" to trigger early sales with brick and mortar companies and initiate solid turnover.
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Senior Marketing-Communication - ConsultantGreen & White - Global Marketing & Communication Agency Apr 1999 - Nov 2000Effectively managed and grew high revenue portfolios for corporate accounts.
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Technical Sales Representative, Then Marketing-Communication SpecialistDupont De Nemours Feb 1992 - Nov 1998As a field sales representative I always grew the turnover thanks to my sales, marketing and technical follow up of clients in a strategic area. Quickly I turned to a Marketing position where I defined an European strategy for increasing clients' satisfaction, which resulted in high loyalty level and higher product purchases.
Alain Rouiller Skills
Alain Rouiller Education Details
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Continuous TrainingCertiphyto "Advice" -
Essec Executive EducationWeb Marketing -
University Of California, DavisMarketing Management ; Managerial Economics -
EnsatAgronomist -
Paris-Sud University (Paris Xi)Plant Physiology -
University P. Sabatier, ToulousePlant Biotechnology
Frequently Asked Questions about Alain Rouiller
What company does Alain Rouiller work for?
Alain Rouiller works for Care 4u
What is Alain Rouiller's role at the current company?
Alain Rouiller's current role is President.
What is Alain Rouiller's email address?
Alain Rouiller's email address is mk****@****ail.com
What schools did Alain Rouiller attend?
Alain Rouiller attended Continuous Training, Essec Executive Education, University Of California, Davis, Ensat, Paris-Sud University (Paris Xi), University P. Sabatier, Toulouse.
What are some of Alain Rouiller's interests?
Alain Rouiller has interest in Football, 1991, 17 Countries, 12 Months, Transafrica Trip In 4x4, In Competition, Adventure Travels, Transamazonia.
What skills is Alain Rouiller known for?
Alain Rouiller has skills like Marketing And Communication, Market Research And Analysis, Brand Creation And Awareness, Customer Relationship Management, Training And Public Speaking, Business Development, Competitive Intelligence, Market Segmentation, Profitable Pricing Strategy, Team Coaching And Management, Marketing Strategy, Management.
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