Alaina Caldwell

Alaina Caldwell Email and Phone Number

Partner and Creative Director @ StyleWorks Creative
Montclair, NJ, US
Alaina Caldwell's Location
Montclair, New Jersey, United States, United States
Alaina Caldwell's Contact Details

Alaina Caldwell personal email

n/a
About Alaina Caldwell

After graduating from Rutgers University in 2004 with a Bachelor’s Degree in Fine Arts, Alaina began her full-time career at Frederick & Froberg, where her design ability and drive made her an instant success. She developed a passion for licensing and brand extension that when coupled with her entrepreneurial spirit led to the foundation of StyleWorks Creative. Able to move seamlessly from project to project, she enjoys branding for children in particular, perhaps because she has two lovable kids at home.Alaina’s work ethic extends into her free time as well. A former NFL cheerleader, she never shies away from a physical challenge, participating in events such as the Tough Mudder and the Susan G. Komen 60-mile walk for breast cancer. As a cofounder of StyleWorks, Alaina is responsible for creative direction, design development, and project management, as well as managing internal and freelance staff. Her style guides and vision presentations have driven numerous retail campaigns, domestic and international.StyleWorks Creative brings entertainment, lifestyle, and consumer product brands to life. We develop brand strategy, identity, and positioning while specializing in the design and implementation of licensing style guides....................................................................................................................................................WHAT WE DO:Brand and Retail Research and Insight | Trend Forecast Audits | Brand Strategy | Brand Naming | Logo Development | Brand Identity | Brand Identity Guidelines | Brand Image | Brand, Licensing and Consumer Products Style Guides | Brand Extension Program Design | Licensing Vision Presentations | Theme Art Development | Product Development | Packaging and Merchandising Systems | Marketing Platforms and Communications | Advertising | Websites | Multimedia

Alaina Caldwell's Current Company Details
StyleWorks Creative

Styleworks Creative

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Partner and Creative Director
Montclair, NJ, US
Website:
styleworkscreative.com
Employees:
3
Alaina Caldwell Work Experience Details
  • Styleworks Creative
    Partner And Creative Director
    Styleworks Creative
    Montclair, Nj, Us
    View
  • Styleworks Creative
    Partner / Creative Director
    Styleworks Creative Jun 2012 - Present
    Montclair, Us
    StyleWorks Creative is a branding, and graphic design consultancy evolved from Frederick & Froberg Design Offices.For twenty-five years, Frederick & Froberg built and launched successful licensing and branding programs, creating the most sophisticated on-line style guides in the sports and entertainment industries – bar none. Along with their first-class design team, Bill Frederick and Tom Froberg developed long-term relationships with a host of clients, delivering creative to some of the world’s top brands and properties including Mattel, Major League Baseball, National Hockey League, Universal Studios, and Discovery Channel.And now, with an enhanced business model, two divisions will share resources while providing our diverse clientele with branding, identity, and creative development tailored to their specific needs.StyleWorks focuses on entertainment, lifestyle, and consumer products.Fanbrandz focuses on sports league, event, and team franchises.Yet the mission stays the same: to drive business growth while developing a seamless brand point of view across all media platforms and products.
    View
  • Frederick & Froberg Design
    Design Director
    Frederick & Froberg Design 2002 - Jun 2012
    Us
    View

Alaina Caldwell Skills

Creative Direction Logo Design Graphic Design Art Direction Packaging Brand Development Brand Management Branding And Identity Concept Development Adobe Creative Suite Typography Advertising Illustrator Corporate Branding Creative Strategy Illustration Indesign Graphics Marketing Communications Visual Communication Mac Digital Illustration Photoshop Brand Architecture Adobe Acrobat Interaction Design Marketing Branding Page Layout Creative Services Business Cards Apparel Poster Design Fashion Design Thinking Art Image Editing Collateral Corporate Identity

Alaina Caldwell Education Details

  • Rutgers University
    Rutgers University
    Painting

Frequently Asked Questions about Alaina Caldwell

What company does Alaina Caldwell work for?

Alaina Caldwell works for Styleworks Creative

What is Alaina Caldwell's role at the current company?

Alaina Caldwell's current role is Partner and Creative Director.

What is Alaina Caldwell's email address?

Alaina Caldwell's email address is al****@****orks.us

What is Alaina Caldwell's direct phone number?

Alaina Caldwell's direct phone number is +197360*****

What schools did Alaina Caldwell attend?

Alaina Caldwell attended Rutgers University.

What skills is Alaina Caldwell known for?

Alaina Caldwell has skills like Creative Direction, Logo Design, Graphic Design, Art Direction, Packaging, Brand Development, Brand Management, Branding And Identity, Concept Development, Adobe Creative Suite, Typography, Advertising.

Who are Alaina Caldwell's colleagues?

Alaina Caldwell's colleagues are Linda Mencel.

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