Alaina Hedrick Email & Phone Number

Overland Park, Ks, Us

Olathe, Kansas, United States

Overland Park, Kansas, United States

Overland Park, Kansas, United States

As a Paid Media Coordinator I conducted research, analyses, and audits to support the strategy and optimization of our clients paid search marketing programs. Along with this, I formulated metrics and created custom monthly reporting with the Paid Media team to identify and implement tactics and best practices for each client. I constantly conducted ongoing professional research and stayed up-to-date on industry trends.• Support the strategy and optimizations for a group of paid search marketing programs• Help analyze and optimize campaigns through bid, keyword, and landing pages• Formulate metrics and create custom monthly reporting to measure company and client success• Pull, analyze, and organize data• Monitor the performance of marketing initiatives through monthly reporting and present recommendations• Manage and be a point of contact for a small group of assigned low-tier clients• Manage the implementation and optimization of social ad campaigns• Monitor short-term and long-term optimizations and development of product performance• Communicate information clearly and consistently to the appropriate internal product teams

Council Bluffs, Ia

-Developed and coordinated promotional activities to continue relationships and build loyaltyo Orchestrated a “Cold Brew Bash” and “Holiday Celebration” for the publico Spearheaded complimentary catering for Teacher Appreciation locally-Upheld standards of excellence as the highest volume Scooter’s Coffee store nationwide -Critical active listening, attention to detail, team management and excellent customer service while under continuous-time pressure-Constant communication with employees building them as baristas and leaders

Dublin, Ireland

- Managed the promotional strategy of the Academy’s courses across 6 online platforms - Execution of the campaigns resulted in a 345% increase of impressions- Produced content and oversaw all 3 social media channels, 4% increase of followerso Relaunched Instagram page resulting in a 12% increase of followers- Reviewed strategy, evaluated and created new ways to reach a target market- Budgeted and implemented weekly online advertising campaigns- Collaborated with the office’s staff as well as remote employees to fulfill company goals

Ames, Ia

-Lead and supervised the PR and Marketing committee consisting of 5 nominated women-Devised new ways to display the sorority through print and digital collateral, such as tickets, posters, tri-folds, and videos-Acted as a brand ambassador sharing the mission and values of Alpha Chi Omega to potential members, existing members, and alumni-Expanded social media presence on Instagram by 20% during the term