Alaina Mauro Email and Phone Number
new york, new york, united states
Alaina Mauro's Location
Brooklyn, New York, United States, United States
Alaina Mauro's Contact Details
Alaina Mauro work email
- Valid
- Valid
- Valid
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Alaina Mauro personal email
n/a
About Alaina Mauro
Media and publishing industries expert with a demonstrated track record of success helping publishing brands bring new products to market, increase sales revenue, and drive efficiency through process optimization. Strengths include an ability to work collaboratively with colleagues in all disciplines, to lead multiple teams, and to keep morale high.
Alaina Mauro's Current Company Details
New Leaf Literary & Media
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Chief Operating Officer
new york, new york, united states
- Website:
- newleafliterary.com
- Employees:
- 24
Alaina Mauro Work Experience Details
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Chief Operating OfficerNew Leaf Literary & Media Jul 2023 - PresentNew York, New York, United States
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Publishing ConsultantPheasant Hill Consulting Jan 2021 - Dec 2023New York, New York, United StatesCustom plans for new and aspiring publishers including budgets, business plans, launch and go to market strategy, end-to-end planning from acquisition to on sale, and list planning and compositionProvide operational support and custom solutions to established publishers to improve processes and procedures, identify and understand strategic opportunities, and increase salesCreate media strategy and expansion plans for existing non-publishing brands including identifying IP opportunities, building a road map and business plan, executing on the strategy
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Interim Marketing DirectorSimon & Schuster Feb 2022 - Sep 2022This was a six+ month contract position with the following three objectives: maternity leave for cover for the Marketing Director, title campaigns and marketing, and re-organizing and rethinking the marketing department. In six months we were able to expand the department, enhance the team structure, and create dynamic and successful campaigns for more than 150 titles including several NYT-bestselling brand authors. -
Svp, Publishing, PublisherGranity Studios Jul 2017 - Aug 2021Greater New York City Area• Built a successful publishing business within a start-up media company, including P&Ls, staffing and organization, launch timeline and planning, sales and distribution, and go-to-market strategy resulting in five New York Times Bestsellers in 18 months• With company founder, oversee all creative and editorial decisions on all book product from conception through launch including IP-development, package, and one-of-a kind production values• Manage a tight, four-person full-time team and attendant team of independent contractors to create and execute publishing plans including schedule and delivery, sales rollout and strategy, marketing goals and brand management, and publicity for all Granity Studios titles• Provide Granity Studios executive team with strategy, execution, budget, and revenue goals for publishing team, and work to communicate and reinforce strategic priorities with the larger organization -
Publishing ConsultantSelf-Employed May 2017 - Oct 2017Greater New York City AreaCreating custom business plans and strategy for independent publishers
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Associate Director, James PattersonHachette Book Group Apr 2016 - May 2017New York, Ny• Managed 60 adult and children’s book projects from acquisition through sales, coordinating with marketing, publicity, sales, finance, editorial, and creative services departments.• Worked with editorial staff to create publishing plans and schedules for each title, including delivery dates, production dates, and outline creative needs for each title• Led team to launch a new line of short books/novellas; supervised six-person marketing team and two-person editorial staff; developed marketing strategy and sales rollout; established marketing guidelines and provided support for the timely creation and delivery of all sales materials including in-store materials and marketing recaps; created editorial guidelines and implemented schedules and delivery dates for all editorial content• Managed annual marketing budget of $12-15 million across titles to support sales goals; systematically reviewing and re-allocating financial resources as needed• Designed digital strategy of $1.5 million for new product line, including conceptualizing with designers on shareable graphics, hashtag campaigns, and online advertising and promotions; used analytics to inform larger digital brand strategy -
Digital Sales And Analysis Account Manager, Penguin Young ReadersPenguin Random House Jul 2014 - Apr 2016345 Hudson Street• Sales Strategy and Account Management: Managed the day-to-day account relationships for four digital accounts, Google, Apple, Kobo, and Audible, including pitching new titles, troubleshooting data feed and delivery issues, and tracking and analyzing sales; oversaw the overall digital business of $30 million a year for the division for all digital accounts, including Kindle and Nook.• Digital Marketing: Actively partnered with account teams to pitch promotions, merchandising support and editorial features, and served as account expert to division in account-specific key promotional vehicles and strategic recommendations.• Business Development: Partnered with the digital publishing team to increase the number of viable digital non-traditional eBook products in the marketplace. • Analysis and Reporting: Conducted data analysis of digital sales business for division heads including key sales and financial metrics to aid in understanding the digital business, and to determine ongoing digital business strategy; used analysis to create a monthly and yearly digital sales budget and monitored actual sales versus projections; worked with finance to maintain budget and forecasts. -
Manager, Special ProjectsPenguin Group Usa Oct 2013 - Jul 2014• Integration and Change Management: Partnered with Penguin and Random House management team to implement post-merger integration; provided project management, consulted with the Creative, Finance, and Contracts departments to navigate new processes and the integration at large; ensured that all departments were informed of integration efforts; steering committee member of integration team subcommittees for Systems Integration, Employee Training, and Reporting • Product and Project Management: Led a small team to develop and rollout new scheduling database throughout Penguin Group, impacting the entire editorial, production, design, and copyediting departments of over 700 people, and streamlining the print, digital, and audio production processes by having one resource; Led a 40-person, cross-functional team of key stakeholders to design the look and functionality of the database and communicated needs and requirements to the developers and IT; Partnered with Human Resources and Training & Development to create a dynamic, role-specific user training plan• Process Development and Documentation: Created business processes and systems documentation for integration gap analysis and new systems implementation; served as subject matter expert for all legacy systems• Provided the entire editorial community of over 500 people with operational support leveraging change and project management frameworks
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Assistant Publishing Manager/Media Suite Coordinator/Green ChairPenguin Group Usa Nov 2010 - Sep 2013• Publishing and Project Management: Redesigned end-to-end audio department processes resulting in a stronger audio list with increased sales revenues of 5% and decreased operational costs by $1.5M • Product Development: Developed subscription-based digital projects, including: guiding the product vision and editorial content, creating pricing models, creating RFPs, selecting developers, project management, and QA testing resulting in a framework and design to be repurposed throughout the business• Project Management and Process Development: Spearheaded ebook production and print production integration, increasing efficiency of distribution of 15K+ titles and enhancing the entire ebook catalog, resulting in faster turnaround times to retailers and saved money per file • Project Management and Business Lead: Co-developed first state-of-the-art media suite in the industry; increased the number of audio titles published each year by 3x with no additional costs, allowed publicity departments to conduct “in-house” radio-satellite tours saving $160K annually
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Publishing Coordinator/ Green CoordinatorPenguin Group Usa Jun 2008 - Oct 2010• Negotiation: Designed and implemented company-wide standard for file requests and offset prices from foreign and audio publishers to create an easy reference tool for negotiating with outside parties; company point-person for larger negotiations and policy changes with foreign and audio publishers• Corporate Strategy: Planned US sustainability strategy: led a volunteer team of people from all levels of the company with an interest in sustainability to improve practices; applied for and obtained grant funding to make in-house changes to aid building to be first LEED Gold certified retro-fitted building in Manhattan; developed sustainable paper purchasing policy, becoming first US publisher to use FSC paper on all products
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Managing Editorial Assistant/Publishing AssistantPenguin Group Usa Feb 2004 - May 2008Provided administrative support to Associate Publisher of Adult Hardcover division: researched sales figures and contract information, created and analyzed Profit & Loss statements, and trained editors and editorial assistants to do the same; took on projects and worked with Creative departments to improve processes and procedures; assisted Executive Managing Editor with title and schedule maintenance for over 300 titles a year
Alaina Mauro Skills
Publishing
Content Management
Project Management
Social Media
Content Strategy
Digital Marketing
Change Management
Online Publishing
Digital Media
Social Media Marketing
Digital Publishing
Analysis
Strategy
Management
Content Development
Microsoft Excel
Publications
Marketing
Books
Ebooks
Copywriting
Web Content
Copy Editing
Microsoft Project
Alaina Mauro Education Details
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Finance, Communications -
English, Spanish
Frequently Asked Questions about Alaina Mauro
What company does Alaina Mauro work for?
Alaina Mauro works for New Leaf Literary & Media
What is Alaina Mauro's role at the current company?
Alaina Mauro's current role is Chief Operating Officer.
What is Alaina Mauro's email address?
Alaina Mauro's email address is al****@****ter.com
What schools did Alaina Mauro attend?
Alaina Mauro attended Fordham University - Graduate School Of Business Administration, Boston College.
What are some of Alaina Mauro's interests?
Alaina Mauro has interest in Poverty Alleviation, Children, Education, Economic Empowerment.
What skills is Alaina Mauro known for?
Alaina Mauro has skills like Publishing, Content Management, Project Management, Social Media, Content Strategy, Digital Marketing, Change Management, Online Publishing, Digital Media, Social Media Marketing, Digital Publishing, Analysis.
Who are Alaina Mauro's colleagues?
Alaina Mauro's colleagues are Sophia M. Ramos, Matthew Belford, Keifer Ludwig, Patrice Caldwell, Katherine Curtis, Kim Rogers, Sarah Gerton.
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