Alaina Baker Email and Phone Number

• Managed bi-weekly forecast for entire fulfillment network comprising of over 25 different sites by working crossfunctionally with the 8 on-site financial analysts and 6 other business workstreams• Modeled the three-year plan for the network and runs sensitivity analysis for different key business decisions• Identified risks for the business to consider when reviewing top and bottom-line performance.• Coached and developed the on-site financial analysts across the country as well as the senior analysts on thecorporate team• Lead annual budgeting process

Promoted to Senior Analyst due to expansive financial knowledge of the constantly growing Digital channel

Developed and owned a 4-page weekly report that tracks over 86 metrics from 31 different queried data sources• Delivered a Digital P&L that pulls in the financial lines of the 14 different eCommerce segments making up the $10+billion Digital business to help leadership understand performance• Published a Divisional Pickup Dashboard and Delivery Dashboard every period that allows controllers to review theirdivision’s performance versus budget and forecast• Crafted the 2020 and 2021 Pickup and Delivery business plan together with the Digital Controller• Partnered with RASC on several initiatives: a new accrual process for delivery fee liabilities, a new allocationmethod for Ecommerce Credit Card fees, and the creation of a Pickup specific gift card commission account• Collaborated regularly with the Digital merchandising team to forecast revenue, basket size, conversion, and trafficfor our seamless business• Worked closely with RASC, KASH, and Digital Controller to ensure accuracy of period financials prior to close• Presented bi-weekly at the Digital All Hands meeting to educate associates on current business performance• Analyzed data daily from BI Cube, Essbase, and PowerBI to track KPIs, explain results, and assist with forecasting• Managed the budgeting, tracking, and forecasting of the $58 million operating expense under Product Group VP

• Created monthly and quarterly pricing reports containing market trends and competitive threats to distribute to sales force as well as the executive team• Reviewed sales data to identify possible pricing points that are too high, as well as opportunities to increase margin for the company• Analyzed quoting data to determine that 20% of custom manufacturing sales are from a relatively small segment of our business and successfully implemented a 5% price increase in this segment • Configured pricing for 1 new private brand as well as 10 new products added to the stocking line• Calculated pricing of all custom manufacturing jobs using cost models, historic data, and market knowledge• Worked together with marketing team to develop promotional campaigns and marketing materials• Oversaw the creation of 10 promotional email blasts, 4 product catalogs, and 1 printed sample piece• Led a cross-departmental project to rebrand over 30 SKUs spanning three different product lines• Maintained record of over 50 rebates and responsible for semi-annual reviews of this pricing program

•Developed the risk portion of the Hanley Sustainability Fund Weekly Report that conveyed the fund’s performance against the benchmark using Bloomberg and Excel

• Contributed to many facets of the start-up company, including developing marketing initiatives, conducting private & public sector research, and expanding on KPI analysis• Researched client support topics that needed to be addressed for presentations to clients• Managed a lead generation/marketing system targeting potential public sector clients in a 16 county region• Developed organized reports and spreadsheets to succinctly cover researched items to be reviewed by supervisor and integrated into strategic plans for clients• Supported head financial planner by bookkeeping for business clients using QuickBooks software

• Implemented Money Guide Pro software into the company's wealth planning process for 400+ clients, which aided in constructing individualized financial plans for 35 clients • Utilized account management programs like NetX360 and Salesforce CRM to enhance clientele experience• Interacted with major investment companies to resolve clientele issues and ensure that significant transactions were properly processed

• Analyzed risk measurements for a portfolio in preparation for group’s impending transition to equity fund

• Led an unused phone line audit that saved the Institute $2,000 a year • Converted thousands of technical research reports to an electronic archive, allowing previous research that was inaccessible to be easily available to the Institute’s researchers and engineers• Assisted the Associate Director in a building space audit by identifying which departments needed to be relocated in order to streamline communication and productivity between coworkers

•Learned FOREX market essentials, basic options, futures, candlestick charting, economic indicators, and technical indicators by completing an intensive 10 week Junior Trader Program

•Devised innovative ways to entertain more than 50 kids between the ages of 6 and 12 everyday •Addressed camp related issues directly with parents and worked with them to resolve the conflicts•Brainstormed new ideas with coworkers to make the camp a more engaging experience for the kids

•Presented a friendly face to all customers and continually provided the best in customer service•Handled cash in the register •Responsible for helping to open and close the restaurant on a regular basis