Alaina Chiappone Email & Phone Number

Winter Park, Florida, Us

Orlando, Fl, Us

- Created quarterly media relations strategies and executed tactics for up to eight clients at a time in the consumer goods, lifestyle, fashion, tech, travel and business industries.- Positioned clients as industry thought leaders to grow their brand awareness and build SEO.- Drafted weekly media pitches, created targeted media lists and wrote press releases as needed to meet monthly client and internal KPIs.- Cultivated relationships and coordinated with members of the media to produce feature articles, guest posts and interviews.- Advised clients on strategy decisions and tactic implementation.

- Managed up to six brands the, fashion, fin-tech, hospitality and wellness industries across six platforms.- Designed and produced daily social media content and engaged with followers, ranging from 300 to 280,000, depending on the brand.- Coordinated with brands' C-Suite to advise on and create strategy decisions to ensure monthly growth.- Provided detailed monthly reports outlining each brand's strategy and sharing insight on performance.- Created email marketing campaigns in MailChimp for fashion brands on an as-needed basis.- Edited weekly blog posts in WordPress for grammar and search engine optimization.

- Managed four verified clients across four platforms in the music and crypto spaces.- Supervised and edited the work of two subordinate social media managers.- Continued my own duties as a social media manager, including strategy ideation, community engagement, content creation and monthly reporting.- Implemented on-site social media tactics at large-scale events and celebrity media days. - Coordinated and executed national campaign for new releases and book launches.

St Petersburg, Florida, Us

• Crafted messaging for implementation of stadium, organization, and community initiatives.• Conducted bi-weekly media reports using Critical Mention software to monitor coverage of team and organization news.• Wrote and edited copy for monthly news releases, signage, chatbot responses and employee scripts.• Audited external review management platforms, including Google, Yelp and TripAdvisor.• Maintained databases of civic, government, media, business and community contacts.

Tampa, Fl, Us

• Overhauled social media strategies to increase engagement, generate leads, and position the company as an industry leader across platforms.• Generated and managed a referral-tracking tool to monitor the monetary value of hundreds of referred cases.• Developed the firm's first newsletter and maintained its website. Optimized copy and landing pages for maximum organic exposure and conversions, while developed engaging, targeted content that aligned to key business strategies.• Crafted high-quality, informative and interesting press releases, blogs and newsletters. Designed billboards, daily social media graphics and monthly magazine spreads.• Prepared detailed, monthly media activity reports to drive content optimization recommendations.

New York, Ny, Us

• Executed national social media campaigns and created targeted content to increase the company's visibility on campus and on social media through weekly posts. • Promoted the brand by driving interest in free and paid resources through social and in-person marketing.• Strategized outreach with four other brand ambassadors to execute semester-long campaigns resulting in an increase of campus enrollment by 1,000 students in just three months.• Negotiated mutually beneficial partnerships with four pre-professional organizations on campus and delivered company presentations informing students about the path to graduate school.