Alaina Goff Email & Phone Number

Washington D.C. Metro Area

● Managed the day-to-day project workflow and prioritization of the Traffic, Graphics and Creative departments● Managed, trained and supervised direct reports in all aspects of traffic system ● Oversaw the creation of all projects from concept development to product completion● Addressed day-to-day challenges; provided effective solutions● Developed internal operating procedures to streamline workflow● Worked closely with the Director of Creative Operations to identify and improve processes and efficiencies ● Maintained an accurate record of work in progress during all stages of a project● Communicated problems affecting job quality and due dates to key stake holders, adjusting schedules as needed● Coordinated timelines between Account Management, Creative, and Production; ensured deadlines are met● Encouraged cross-departmental collaboration● Led weekly creative status meetings; facilitated communication and collaboration● Oversaw the proofing and editing of all jobs ● Enforced adherence to quality standards ● Managed the agency Traffic Onboarding program● Supported the agency’s new business efforts

● Managed day-to-day tasks and responsibilities of the Traffic Department● Ensured that all work produced was graphically and technically correct for production or release to publications● Scheduled, assigned and managed the workflow of the graphics department● Assisted Traffic Director in managing the Graphics department● Led all internal traffic status meetings; provided weekly status reports; attended weekly graphics meetings● Ensured all deadlines were met including client requests, account management requests, as well as publication, radio and TV deadlines● Managed Traffic Coordinator and Assistant Traffic Manager● Worked with Traffic Director to identify solutions for improving the department

● Provided assistance to the Traffic Manager including leading meetings in Manager’s absence● Routed all creative to agency team members and maintained complete routing files for all projects● Created and updated production schedules; released mechanicals to Production● Worked with Media department to gather specs and publication deadlines● Attended all account management strategy meetings

● Provided assistance to Traffic Manager● Updated daily status e-mail, providing details of all active jobs● Facilitated weekly internal traffic status meetings● Maintained the trafficking database (AdVantage) ● Created and distributed specification sheets to graphics artists● Sent out all print ad materials to respective publications and or printers● Trafficked concepts, layouts, copy decks and mechanicals throughout the Agency● Distributed traffic instructions and materials to radio and TV stations● Interacted with digital pre-press vendors