Alaina Goff Email & Phone Number

Washington D.C. Metro Area

• Managed the day-to-day project workflow and prioritization of the Traffic, Graphics and Creative departments
• Managed, trained and supervised direct reports in all aspects of traffic system
• Oversaw the creation of all projects from concept development to product completion
• Addressed day-to-day challenges; provided effective solutions
• Developed internal operating procedures to streamline workflow
• Worked closely with the Director of Creative Operations to identify and improve processes and efficiencies

• Managed day-to-day tasks and responsibilities of the Traffic Department
• Ensured that all work produced was graphically and technically correct for production or release to publications
• Scheduled, assigned and managed the workflow of the graphics department
• Assisted Traffic Director in managing the Graphics department
• Led all internal traffic status meetings; provided weekly status reports; attended weekly graphics meetings
• Ensured all deadlines were met including client requests, account management requests, as well as publication, radio and TV deadlines

• Provided assistance to the Traffic Manager including leading meetings in Manager’s absence
• Routed all creative to agency team members and maintained complete routing files for all projects
• Created and updated production schedules; released mechanicals to Production
• Worked with Media department to gather specs and publication deadlines
• Attended all account management strategy meetings

• Provided assistance to Traffic Manager
• Updated daily status e-mail, providing details of all active jobs
• Facilitated weekly internal traffic status meetings
• Maintained the trafficking database (AdVantage)
• Created and distributed specification sheets to graphics artists
• Sent out all print ad materials to respective publications and or printers