Alaina G. Email & Phone Number

Lake Mary, Fl, Us

· Develop comprehensive marketing strategies including advertising, digital campaigns and promotional activities for small businesses, focusing on increased engagement, brand awareness, audience targeting and sales conversion. · Create tailored social media strategies and managed content creation and copywriting across platforms including Instagram, Facebook and LinkedIn. · Lead brainstorming sessions with business owners to generate fresh, innovative ideas for campaigns and marketing initiatives. · Conduct market research and competitor analysis to inform strategy development and customize to client needs and industry trends.

Bristol, Ct, Us

· Schedule, coordinate, and oversee commercial ops for high-profile sporting events and ESPN studio shows with the goal to flawlessly execute paid sponsorships and commercials on-air.· Manage sponsorship elements and execution details for SportsCenter billboards and features such as virtual sets and Top 10, requiring extreme attention to detail, strong prioritizing, and teamwork.· Schedule commercial logs for ESPN networks, requiring strong organization and time management.· Acquire materials and traffic collection from advertising agencies and clients. Ensure legal approvals, process materials, and direct Graphics on logo treatment, outperforming in communication and problem-solving.· Oversee sponsorship communication with Disney Synergy and Creative teams to promote media from Disney platforms including Disney Studios, Disney+, Hulu, FX, and Freeform.· Analyze sales obligations, and ensure sponsorships are booked properly. · Provide production with a detailed rundown of sponsored elements.· Direct and coordinate voice-over talent record sessions.· Schedule deadlines and lockouts of billboards, bottom lines, features, and all other sponsorship elements on 9 of the ESPN networks.

Lake Mary, Fl, Us

· Oversee client projects including website design and UX/UI interface, PPC, SEO, Google Analytics, and rebranding/designing logos. · Develop relationships with multiple high-profile clients ranging from financial to healthcare industries. · Strategized, collaborated, and often used A/B testing to determine the ROI of marketing efforts, help clients set KPIs, and identify opportunities for improvement. · Managed social media content calendars and developed social influencer marketing campaigns that elevated & amplified current advertising partnerships. · Received a Certified Agency Account Manager certificate through Second Wind.

Atlanta, Georgia, Us

· Develop and implement multiple radio marketing and promotion campaigns for on-site promotional and concert events, live broadcasts, on-air programming, social media, and activations, to create community, drive purchase intent, and build brand awareness. · Collaborate with managers and key players in sales, programming, and multiple record label partners. · Lead and mentor a team of 20+ specialists to collaborate and strategize promotional campaigns and collaborate on graphic design and digital media projects for various campaigns. · Won the “Support Staff of the Year” award for teamwork, leadership, and problem-solving during the pandemic.

Atlanta, Georgia, Us

· Supervised and facilitated insertion orders, production orders, and sales promotions.· Develop and nurture client relationships to oversee traffic and media collection for radio commercial ops.· Collaborate with media consultants and sales managers on multi-million-dollar accounts.· Modified and assessed over 20 budget reports weekly to earn 20% higher sales goals year over year. · Won “CMG Cheerleader of the Year” award for dedication and success with the creation and leadership of “The Grow Team”, an internal DE&I / Rewards & Recognition committee to promote company culture.

Atlanta, Georgia, Us

· Communicate with listeners and clients to further direct relationships and offer exceptional customer service to promote 7 media brands to the greater Orlando area. · Collaborate with the Promotions team to fulfill winner prizes and legal paperwork for 7 brands.· Answered a 7-line phone, receiving over 200 calls daily.· Update website content including copywriting and market research.· Manage a team of office assistants and their schedules.· Maintain inventory and order supplies for an office of 150 employees.

Atlanta, Georgia, Us

· Maintain brand awareness with clients, artists, and the listener audience.· Create and post engaging social media content and coordinate influencer campaigns for all 7 brands growing my skills in copywriting, videography, and event coordination with the ability to tailor to each station's brand voice. · Set up station events on-site, maintaining brand awareness and consistency. · Participate in marketing strategy meetings for clients.· Coordinate and execute multiple large-scale music events from 20 to 40,000 attendees.

Atlanta, Georgia, Us

· Supported CMG Local Solutions and Digital Sales team with client proposals, Google Analytics, Email Marketing, campaign reporting and other various marketing communications, with the goal of increasing digital revenue 30% year over year.

Bachelor Of Science (Bs), Event Management

Associate Of Arts (Aa), General Studies

High School