Alaina Leadbeter Email & Phone Number

Alexandria, Va, Us

Alexandria, Va, Us

Alexandria, Virginia, United States

Employed to support global TV commercials and ad placements production and deployment, brand campaign strategy and performance, and brand compliance to boost visibility, reach, and reputation through audience-centric creative messaging, storytelling, and national brand activations.► Magnify brand visibility by 30% through omni-channel marketing strategies developing and implementing large-scale branding initiatives and activations targeting global audiences with creative, immersive content and topics including AI in the workplace.► Contribute strategic oversight with stakeholders to effectively examine consumer research, launch brand campaigns, and surpass lead generation by 65% while ensuring alignment with global marketing trends and tactics. ► Author and present executive-level performance report updates, extracting actionable insights that influenced key storytelling and competitive positioning.► Pioneer brand compliance and expand brand recognition by 43% through an organization-wide brand architecture audit, aligning 607 chapters under the master brand.

New York, New York, United States

Onboarded into UK-owned agency, serving in US equivalent role as Senior Media Marketing Manager, oversaw all US interaction accounts, and championed holistic media marketing recommendations for go-to-market, rebranding, and/or annual media plans for US clients. ► Generated over $2M in B2C and B2B Revenue for client accounts within the first 90 days of employment.► Drove multi-million-dollar media plans forward, executing on social, digital, traditional, and broadcast media channels through organized and formula-driven media budgets. ► Increased comradery, collaborating with the UK-based Global Interactions Director, bringing the team together.► Optimized media performance, tagging and analyzing data; identifying, refining, and understanding business and consumer behavior; and improving campaign and marketing strategies to increase revenue. ► Established mutually beneficial relationships, nurturing partnerships with various media vendors ► Liaised between stakeholders, managing internal communications via weekly meetings with US-based teams, and delivering updates to senior leadership on US progress and performance.

Las Vegas, Nevada, United States

Hired to boost brand awareness, developing a media contact list, social media posting calendar, and organic and paid media marketing plans, while building the functional structure of the department from the ground up. Initiate necessary decisions to elevate targeting and messaging tactics while implementing and sustaining a culture of utilizing data and statistics to forecast decision-making.►Amplified brand awareness and email subscribers up to 500% in 2021 and 53% in 2022, establishing Nevada HAND as the nonprofit leader in affordable housing in Nevada.►Act as Senior Advisor to CEO and VP of Corporate Affairs with all internal and external communications and media relations while working as member of the organization’s Executive Leadership Team.►Expanded business connections, nurturing and maintaining close working relationships with appropriate news personnel, media partners, vendors, community stakeholders, board of directors, and advisors.►Administered all marketing and public relations initiatives, including press releases, social media content, storytelling, earned and paid media, and all aspects of internal or external communications while assuring the organization speaks in a cohesive and accurate voice.►Realized competitive advantage, opening new marketing channels and generating and leading persuasive and mission-focused content for social, digital, print, out-of-home, and broadcast mediums.►Collected $3.7M in donations, spearheading and executing the organization’s communications and marketing strategy to increase and redefine the overall nonprofit brand.►Maximized audience involvement, evaluating website and social media visitations, follower growth, referral traffic, and actionable engagement metrics.►Achieved Best of Las Vegas Awards in 2020 and 2021 for Nevada HAND, delivering remarkable service.

Las Vegas, Nevada, United States

Increased profitability, overseeing out-of-home (OOH), broadcast and radio budgets, partnerships, media buying, and creativity for Las Vegas portfolio. Revised media campaigns, modified creative messaging, and reduced budgets to accommodate COVID-19 guidelines.►Attracted and maintained customers, developing and leading B2C integrated marketing campaigns.►Produced successful branding campaigns, collaborated with digital and social media teams, utilized top-performing media partners, fostered beneficial alliances that maximized client reach, and applied data analytics to translate brand recognition into increased revenue.

Las Vegas, Nevada Area

Hired to manage direct partnerships and affiliate relationships with Fortune 100 and 500 companies, testing new creative targeting techniques and monitoring daily application funnel performance, increasing overall conversion volume.►Maximized 80% growth in overall partnership volume, attaining over 1M new cardholders, increasing brand awareness, enhancing customer experience, and boosting application rates for existing and new products leading.

Las Vegas, Nevada Area

Managed media campaigns for gaming properties marketing events, entertainers, casino promotions and sports sponsorships while liaising with Google, Adobe, and other top-performing partners to meet or exceed Key Performance Indicators.►Surpassed opening MGM Springfield night guest attendance with 150K attendees, supporting paid media team.►Advertised products (hotel rooms, gaming, and shows) programmatically to different demographics and internationally, leveraging first-party and third-party data and e-commerce reports with media partners.►Increased market outreach, amplifying international global prospecting, online gaming, and paid media campaigns to attain hotel bookings, ticket sales, app downloads, and loyalty program sign-ups.►Developed multi-vendor annual media plans, determining branding message, cost per thousand (CPM), and minimum viable spending and adjusting budgets monthly.

Las Vegas, Nevada Area

Streamlined communication between announcers and directors during live sporting events at various on- and off-strip event centers or arenas while overseeing the organized stage floor. ►Ensured broadcasting of all paid content from large corporate companies during appropriate segments of high-pressure and fast-paced live sporting events while distributing paid advertising segment cards to announcers.

Las Vegas, Nevada

Met all requirements by forecasting estimated budget for each digital client and delivered sales packages based-on client intentions and desired scope.►Assured 100% delivery of client’s campaign goals, facilitating account executives and managers with digital criteria, social media outlets, and digital orders.►Acknowledged as EW Scripps’ top 3 best performing Digital Sales Associates (DSAs) in the nationwide company, setting up digital campaigns for station's clients►Transcended sales expectations YOY with 90% of accounts, including digital media placement as part of contracts.