- Partner with cross-functional teams to create and execute marketing plans aligned with client business goals, leveraging marketing technology to drive results.- Oversee implementation and optimization of tools (HubSpot, Marketo, Pardot), ensuring seamless integration with CRM systems and automation processes.- Lead client meetings to present insights and recommendations, manage expectations, and guide next steps.- Contribute to multi-channel strategies, including paid media, SEO, and email, ensuring integration across the tech stack.

- Interview subjects and research information to create a publishable story.- Highlight and promote Oklahoma artists, chefs, philanthropists, hobbyists, business owners, and more through stories published in print and online.

- Crafted a strategic multi-channel marketing campaign to explore expansion opportunities in new markets and bring brand visibility to new c-suite prospects.- Devised a targeted campaign aimed at engaging blue-collar business owners, contributing to the overarching growth plan and increasing market outreach. - Act as the bridge between sales and the tech team to manage technical issues and better define product roadmaps.- Collaborated with the product director to develop and execute strategic marketing plans for a diverse portfolio of technology releases.- Conceptualized, executed, and launched multiple campaigns using automated journeys that increased the number of prospect touches and contributed $847,000 ROI.- Led cross-functional teams to align operations and sales to adopt cohesive communication about products and services.- Developed a new territory model within Salesforce CRM for all of sales with workflow rules and helped to execute new roles and permissions.

- Increased overall email effectiveness with routine A/B testing for send times, subject lines, CTAs, and behavior-driven dynamic content.- Created and led a communication plan during a security incident that impacted 20,000+ clients, minimizing misinformation and worries about data misuse.- Led cross-functional teams to align operations and sales to adopt cohesive communication about products and services.- Conceptualized, executed, and launched a flawless PEO competitor campaign using automation that contributed $138,000 ROI in six weeks.- Cultivated automation efficiencies among the marketing team to reduce manual workloads, improve the ability to track data, and maximize conversion and lead quality. - Developed communication and nurture programs for revenue-generating products, increased open rates from 18% to 50% for prospects and 29% to 45% for clients, and improved click-through rates.- Replaced direct mail campaign with new email marketing strategy, saving $10,000+ annually.- Built brand awareness among industry professionals by skillfully designing an executive presentation for Dreamforce’s 140,000+ attendees.- Maintained knowledge and expertise by attending webinars and completing online courses related to job responsibilities.- Established MQL/SQL automation process to streamline leads to the sales team.

- Collaborated with the marketing director to successfully organize an annual trade show and sales training for 500+ attendees generating new leads and profits for the event.- Managed the planning and execution of an annual charity golf event for 100+ participants and obtained sponsorships from businesses that raised more than $20,000 annually for pancreatic cancer research.- Improved overall marketing collateral and aligned with sales to adopt cohesive communication about services.- Decreased the marketing print budget by sourcing an online print service and adjusting the quantities to lower the amount of excess collateral.- Created and developed internal newsletters to efficiently communicate company successes across multiple locations in the U.S.- Arranged digital and print advertising in business journals nationwide.- Assisted with social media platforms.- Wrote press releases to promote Ford AV’s contribution to multiple major airports, educational institutions, and businesses and coordinated the distribution to industry publications like Systems Contractor News Magazine, AV Network, etc.