Alaina Leblanc Tridente Email & Phone Number

Kennebunk, Maine, United States

• Drive strategic ad sales marketing approach for both returning and new show sponsorship offerings • Develop custom programs for proactive and brand driven initiatives• Manage all RFP responses, client presentations and digital pricing of programs• Provide continued education to sales on current capabilities and offerings• Act as liaison between ad sales and partnership marketing to drive revenue goals for Bravo, Oxygen and the Digital Entertainment portfolio• Deliver client support, project management and execution of TV360 and digital only campaigns• Executing 2015/2016 upfront research, planning, and creation of high profile marketing programs• Social copywriting and scheduling for talent participation within custom campaigns Accomplishments:• Selected to help mold NBCUniversal's next generation of sales, marketing and research talent as official mentor• NBCU Talent Lab nominated participant for both JUMP & TEAM

Greater New York City Area

• Collaborate with NBCUniversal marketing, site, research, mobile, graphic design and ad operation teams to create customized cross-property advertising opportunities - properties include: NBC, Fandango, E!, USA, Bravo, Syfy, Oxygen, Esquire, DailyCandy, Access Hollywood• Supported the New York, Midwest and West Coast sales teams• Directly contributed to sales revenue by creating digital programs that addressed client goals and objectives in a customized fashion• Project management of digital elements within multi-million dollar, multiple network TV360 campaigns including the buzz worthy Jeep Cherokee Effect executed across six properties: http://bit.ly/1D0qzu2 • Digital liaison between site marketing and client/network partnership teams• Social copywriting and scheduling for talent participation within custom campaigns • Key participant in developing strategic, tactical and design elements of executive presentations • Oversee development and maintenance of digital collateral• Maintain strong relationships with various external vendors to provide the best digital offerings to our clients in addition to improving internal efficiency• Event planning and implementation: Social TV Symposium, Digital Collective, Comic Con, West Coast and Midwest client events• Coordinate and execute weekly sales meetings that include all digital sales and marketing teams across the entire entertainment portfolio• Merchandise budgeting, selection, purchasing and distribution for digital clientele

• Developed strategy and implementation for digital media plans across ten key clients• Provided and educated clients with knowledge and understanding of all digital executions and how media could effectively meet their goals• Worked with account and creative teams at Grey, Smith Brothers, Sarkission Mason and Uproar to guarantee that all objectives, strategies and timelines were met• Managed and mentored over 15 employees over the course of four years whose roles ranged from supervisors to billing associates• Coordinated with Communications Planning, Analytics, TV Buying, GroupM Print, and Kinetic Outdoor Media Teams to ensure a holistic 360 degree media approach• Maintained key relationships with publishers to make sure clients received unique opportunities for their brandsAccomplishments:• Nominated for the OMMA best digital integrated program for Jose Cuervo Margarita and Weather.com: Countdown to July 4th Homepage Program (2009)

Ba, Marketing And Communications

Education record