Social Media Manager on the brand marketing team of a Fortune 500 company.

- Managed and executed social media campaign strategies, including long term and seasonal multi-channel strategies, ensuring that campaigns delivered on goal KPIs. - Lead social media communication plans for both B2B and B2C concepts including major brand, re-brand, special niche audience and sponsorship activations. - Successfully presented the case of onboarding new social media platforms to PNC Steering Committee. - Successfully introduced new platform placements to PNC, launching our first ever Instagram Reel. - Refined content process and assisted B2C and B2B lines of business in elevating their content strategies. Utilized bi-weekly optimization reporting to find best-in-class content for each specific line of business and audience. - Lead and presented reporting/analytics initiatives to various LOBs, looking for opportunities to elevate current reporting as well as create new reporting templates where possible. - Helped double team in size by executing interviews of candidates, onboarding/training new hires and creating detailed training materials for a seamless transition into their new roles. - Created process documents and presented them to risk committees to create formal risk controls. - Maintained and strengthened relationships with agency partners, third party vendor partners and social media platform representatives. - Found opportunities to partner with Corporate Communications to help build out unified social media strategies and content strategies, based on different department goals.- Member of and presenter for Diversity and Inclusion Committee.

- Created, implemented and distributed recurring reports for various teams and departments within PNC, as well as gave observations/recommendations based on my findings within the reports. Reports included: social media listening reports, paid campaign reports, organic social media page performance reports, content performance reports, competitive benchmarking reports, and reputational risk monitoring reports.- Worked closely with various PNC departments and inter-communications teams to develop and distribute verbiage for use on social media around major cultural-financial events as a result of the COVID-19 pandemic, such as PPP, stimulus checks, and coronavirus hardship relief. Worked to respond to high-reputational risk customers via social media involving these issues as well. - Created a social media listening and inbound analytics report for PNC racial justice and equality efforts as a result of a peak in the Black Lives Matter movement in 2020. - Assisted PR and communications teams in the announcement of a high-profile acquisition, and assisted in providing social media reporting to various teams, as well as assisted in developing talking points for use in social media. - Worked with various LOB teams and departments to provide guidance on how to best approach topics and responses within social media, as well as provided recommendations on how to best improve their strategies moving forward based on community response. - Continued to provide support, technical troubleshooting and guidance to the PNC social media marketing team, PNC social media agency partners, and PNC social media customer service team.- Continued to be a liaison between PNC and social media management tool vendor, attending weekly meetings for both organic and paid social media support for PNC, organic and paid social media reporting, and in environment/product troubleshooting when issues arose.- Completed American Bankers Association Business of Banking Program

- Created and conducted monthly social media reporting for both paid and organic social metrics, as well as provided campaign-specific reporting and recommendations to help implement improved organic content and improved paid strategy for upcoming campaigns.- Lead brand engagement opportunities within the community including surprise and delight initiatives within social media team and sponsorship teams; Helped execute a Chicago Bears x PNC Sweepstakes, an engagement campaign that included a surprise and delight component. Helped engage IndyCar fans with signed Scott Dixon hero cards and diecast cars.- Lead team initiative and built out internal process to utilize UGC posts on PNC social media channels. Worked with legal team to build out legal terms and vetting process of UGC posts.- Created and presented year over year and month over month reports for various teams including showcase page reports for LOB marketing teams, inbound volume reports for customer service teams, crisis and brand reputational risk reports for PR teams, and paid ad performance reports for internal social media marketing teams. -Managed internal relationships with social media marketing team, LOB marketing teams and customer care team; Managed external relationships with social media management tool partners for both paid and organic social media. - Daily monitoring and management PNC's social media accounts on various channels including: Facebook, Twitter, Instagram, Pinterest and LinkedIn. Daily response to high-priority social media issues, including crisis and/or high-profile risk scenarios.- Controlled governance to social media accounts, including overseeing access to internal partners and agency partners; Executed quarterly access audits. - Received admin and reporting certifications for Sprinklr, a social media management and reporting tool.

- Planned and executed holistic social media strategies and paid social campaigns for local, national and regional clients on a wide variety of platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat and Houzz. Monitored, reported and optimized paid social media campaigns from start to finish.- Responsible for client budgets and for executing paid social media ad buys, which included calculated targeting and re-targeting audience strategies, to achieve client business goals and improve KPIs year over year. - Utilized platform, industry and client trends and benchmarks to recommend campaign approaches that are statistically significant and successful for clients; Worked closely with social media platform representatives to gain insight on platform updates and vertical industry performance, allowing clients to experiment with new ad formats before other competitors.- Utilized social media listening and analytics tools such as Spreadfast and NetBase to identify brand engagement opportunities, social media trends, reinforce top performing content and best support the overall recommended social strategy; Agency lead for all social media listening reports. - Presented and executed A/B testing strategies for paid ad campaigns, providing detailed performance reports with optimization recommendations for each client.- Assisted in real-time Twitter ad awareness campaigns centered around Major League Baseball partnerships by using intricate keyword buys and television timing strategies.- Conducted monthly, in-depth social media listening and analytics reports using NetBase for a highly credited research institute partner that highlighted standout insights.- Daily communication and relationship management with agency clients, third party vendors and cross functional internal teams; Collaborated closely with clients and internal team members to create campaigns and content that best served overall brand objectives.

- Managed agency clients' presences on social media channels such as Facebook, Twitter, YouTube, Pinterest, LinkedIn, Instagram, Snapchat and other similar community sites. Responded and engaged with online communities on brands' social presences.- Utilized social media listening tool Netbase to identify social media trends, brand engagement opportunities for clients and used this tool to identify influencers for clients; Acted as a liaison between company and Netbase to get further knowledge on system updates and new features.- Developed, created and wrote social media content for local, regional and national brands; Utilized strong copywriting skills, producing copy with varying brand tone and messaging based on target audience, post objective and channel. - Created, maintained and executed Editorial Content Calendars comprised of curated and original content utilizing varying platforms and frequencies, depending on the clients' social strategy and objectives.- Presented monthly and quarterly consumer insights, page performance and paid analytics reports to clients using social media listening, social analytics, Google Analytics, and native platform tools; Provided knowledgeable social media observations and recommendations based on social media performance. - Assisted on creating social media strategies and implementing paid campaign executions that increased user engagement on brands' social presences, including social strategies that utilized and executed social promotions or sweepstakes.- Assisted with and monitored paid social campaigns on platforms such as Facebook, Twitter, Instagram, LinkedIn and Pinterest.- Worked closely with our internal teams including project management, creative, video and account service teams as well as externally with client teams to coordinate and execute on the social media plan.

- Social listening and brand analysis using NetBase and Google Trends for social audits and research.- Assisted in developing Editorial Calendars for agency clients utilizing a wide variety of social media platforms. - Assisted on creating social strategies to drive target audience engagement and sales. - Contributed curated and original content to community manager editorial calendars.- Assisted in community management of client accounts including monitoring analytics and user responses.

- Wrote and copyedited press releases, blog posts, brochures and media kits - Wrote and tracked social media posts on Facebook, Twitter and Pinterest for a wide variety of clients- Created and utilized SEO tactics - Assisted in researching and contributing ideas for public relations campaigns- Created and assembled media lists for clients using Cision Point - Wrote published articles in Runway Magazine for AIRMALL- Wrote published blog post on Verizon Wireless Midwest blog

- Greeted and provided guest service, information and hospitality to patrons - Worked with and assisted all levels of management - Assisted with performers, event staff and safety staff during large events- Box office/ticket sales and phone sales- Answered/transferred phone calls and e-mails, assisted with interoffice mail

- Greeted, engaged and assisted customers with latest sales and fashion trend information- Assisted customers in assembling outfits - Assisted in assembling floor layouts and restocking inventory - Handled large sums of cash with register, handled refunds and exchanges

- Promoted Zoo Camp Day Camps at local events - Worked with Zoo Camp staff and campers - Worked closely with animals, cleaned cages - Provided guests with informations and tours- Assisted during large events