Marketing Manager
CurrentStrategic Brand Positioning: including defining short and long term objectives, conducting industry and competitor analysis, interpreting market data to provide strategic brand direction, defining and allocating budget, developing and implementing strategic marketing plans and channels, analyzing performance metrics, reporting results, and maintaining knowledge of marketing trends, developments, and best practices.Digital and Social Media Marketing: including creative strategy-development and execution, website-development, social media lead generation, outreach and communications, implementation of Facebook fan engagement programs, and maximizing benefits of Twitter, YouTube, Tumblr and other social media platforms. In-depth knowledge of SEO, SEM, email marketing, video, and mobile media campaigns.Print and Online Advertising: including developing advertising campaigns, supervising and directing print and online creative with outside agencies, researching and developing media targets, maintaining awareness of industry trends, assessing competitors’ advertising strategies, negotiating contracts, monitoring and optimizing paid search campaigns (AdWords and adCenter), and tracking campaign effectiveness and revenue.CRM Customization and Implementation: including implementing and customizing cloud-based platforms, defining outreach strategy and database segmentation, developing campaign content in collaboration with other departments, collecting and analyzing data and assessing campaign success through various platforms (email, mailings, SMS, in-bound and out-bound calls).