Alain Brouillette Email & Phone Number

Ottawa, Ontario, Canada

• Develops and implements the marketing and brand strategy to increase awareness of speed skating and inspire participation and retention
• Leads the organization’s digital strategy, including the development of content and campaigns for the website, newsletter and social media channels
• Leads media relations efforts, including writing and distributing news releases, delivering media training, monitoring media impressions and managing on-site media at events
• Supports issues management and crisis communications through media monitoring, key message development and spokesperson preparation
• Develops marketing and communications plans for competitions and assists in the promotion of projects and initiatives across all other program areas of the organization

Ottawa, Canada Area

• Oversaw large-scale marketing initiatives, including NSO and PTSO rebrands, launch of modernized new website and online merchandising program
• Assisted with communications and media relations efforts, including writing and distributing press releases, organizing athlete media availabilities and monitoring media impressions
• Oversaw social media strategy, including managing relationship with content production agency, creation and distribution of content and tracking analytics for reporting purposes
• Provided marketing and communications support for national and international event hosts, including acting as media attaché for national team

Ottawa, Canada Area

• Managed internal and external communications, including writing and distributing press releases; acting as primary media relations contact; improving website experience (+36% users, +14% pageviews); and creating social.
• Lead several marketing and sponsorship projects, including writing applications that secured $50,000 in government grants; signing two national-level sponsorships and securing $25,000 of in-kind products; and.

Ottawa, Canada Area

• Assisted with the planning and execution of national championships, including recruiting and supervising 100 volunteers; designing and ordering signage, prizing and promotional items; and writing applications that.
• Helped execute the communications plan for national championships, including managing website and social media; securing webcasting and photography services; maintaining the organization's e-shop; and assisting with.

Ottawa, Canada Area

Assisted with national team and national championship logistics, including player registration, accommodations, equipment inventory and shipping of tournament supplies.

Gatineau, QC

Lead a research project to determine how the Youth Olympic Games and Commonwealth Youth Games fit within each sports’ Long Term Athlete Development model.

Ottawa, Canada Area

Assisted with several membership initiatives, including determining eligibility for support programs, updating personal account information and analyzing survey results.

Masters Of Human Kinetics, Sports Management

Activities and Societies: Human Kinetics Graduate Students' Association

Bachelor Of Commerce, Sports Administration (Spad)

Activities and Societies: Laurentian Off-Campus Student Association, Student General Association, Laurentian University Liaison Services.