1. Marketing Calendar Management- Strategised yearly marketing calendar with dine-in & home delivery limited time offers, sponsorships, local store marketing activities- Conceptualising photoshoots including production design, reviewing artworks for final print & socials - Analysing the online & offline market competition & computing monthly marketing performance- SMS marketing - Creating social calendar (static posts/videos/reels) in line with the marketing calendar & world… Show more 1. Marketing Calendar Management- Strategised yearly marketing calendar with dine-in & home delivery limited time offers, sponsorships, local store marketing activities- Conceptualising photoshoots including production design, reviewing artworks for final print & socials - Analysing the online & offline market competition & computing monthly marketing performance- SMS marketing - Creating social calendar (static posts/videos/reels) in line with the marketing calendar & world food events along with content creation with copy writing - Publish posts & boost via Facebook Ads with relevant Filipino key words for effective reach of campaigns & promotions- In house PR & influencer marketing to promote offers2. Online Community Management- Respond to customer queries on WhatsApp for Business, Instagram, Facebook & emails- Manage reviews on Localyser that flow from Zomato, Google, Trip Advisor, Facebook, Talabat, Deliveroo, etc. & reporting negative reviews onto Zenput for operations team to rectify - Monitor user-generated content with social media listening- Updating online listings - Google My Business, Trip Advisor, Zomato, mall website- Developing website design with the web developer3. Offline Community Management- Plan & strategize partnerships/sponsorship/activations with the Filipino communities such as school anniversaries, church events, basketball tournaments, award ceremonies by loyal partners, etc. - Liaising with mall management for better brand visibility- Visit new competitors & screen new offers in existing competitors for idea generation- Attend above events to create/maintain rapport with the Filipino communities - Custodian to issue Foodmark Citymax vouchers between Landmark concepts4. Operations- Single point of contact between all the departments within the office: Operations, Finance, HR, Supply Chain, for documentation, new agreements / contracts, approvals- Hiring marketing interns and overlook their tasks Show less

Carluccio's, Zafran, Max's ABC, Max's Restaurant, Nando’s KSA & Chi'Zen Qatar- Responding to reviews on Google, Zomato, Facebook, Tripadvisor & Talabat for all the restaurants- Brand management via Facebook, Instagram, Localyser & Zenput for all the restaurants- Content creation - graphic designing & copy writing for the restaurants' social media accounts- Curating influencers list & sending out PR invitations via Mailchimp & Mailmeteor

- Handled Instagram, Facebook & LinkedIn accounts- Graphic designing & social media calendar development- Curated media publication & influencers lists- Video editing for podcast series- Monitored & developed monthly activity reports

- Handling Spinneys social media accounts such as Instagram, Twitter, Facebook, Linktree & Pinterest- Content creation, executing competitions, assembling giveaways & community management- Publishing articles/recipes on Spinneys website via CMS & formed an influencers list as potential collaborators- Moodboard development for social media (Instagram preview) & photoshoots- Assisted various in-house & outdoor photoshoots for Spinneys magazine's new issue: Summer Lovin'

- Research Work & Blog Writing- Event Planning, Promotion, Listings & Management- General Marketing Activities Support