Serving as advisor to iCommunify

Led Amazon FireTV advertising monetization from incubation to industry market segment leader. Grew an organization of 70+ team across Products, Engineering, Program Management, and Marketing. Developed AI and ML creative personalization and performance optimization solutions for streaming service advertisers including Disney+, Hulu, Paramount+, Apple TV+, Peacock. Owns FireTV Native ads P&L.

Led the strategy and product launch of Skype's mobile apps advertising monetization generating multi-hundred million dollars in new advertising revenues within the first two years. Led a cross functional team responsible for Skype advertising platform across mobile (iOS and Android) and desktop including Sales Specialists, Products, and Engineering. Invented Skype native ad monetization for Skype Studio through sponsored emoticons and sponsored content Built Skype programmatic demand and private marketplaces (PMPs).

Launched Nokia social experiences pre-installed on 500+ million Nokia smartphone (Symbian) devices worldwide in partnership with incumbent social networks including Facebook, Twitter, RenRen (China), VKontakte (DE).Launched first Nokia Messaging advertising monetization in partnership with Yahoo!Defined and launched location-based advertising on consumer mapping apps (Nokia Drive, Nokia Map, Nokia Public Transport, Nokia City Lens) using Navteq data and partnering with 3P mobile ad networksLaunched location and Commerce consumer Apps on Windows Devices with location-aware advertising experiences.

Launched Yahoo!'s first in industry Mobile Sponsored Search platform in partnership with 50+ incumbent mobile operators worldwide reaching 80% of smartphones.Scaled search ad revenues to multi hundred million dollars in JP, UK, DE, and USDefined custom search experience for seasonal events increasing CTRs by more than 40%