Alaa Alalawi Email & Phone Number

Northern Governorate, Bahrain

Bahrain

Responsible for leading the Corporate Products, Corporate Marketing and New Product Development for the MENA Region.Strategic Corporate Product Development:-Lead the development of a detailed Product Line Strategy (PLS) for the corporate segment based on competitive landscape, market opportunity and billed business potential -Build and execute the PLS in the MENA region by developing a deep understanding of the segment through benchmarking, competitive analyses, and research; recommending best practices; and generating profitability analyses and business cases.Leadership & Strategy:-Provide thought leadership on innovative programs, functionalities, and strategies that Corporate Sales & Account Management can implement with clients.-Manage cross-functional relationships various departments, and AEME markets to ensure successful development, rollout, management and growth of product/feature/functionality-Lead the development of strategic business plans for Corporate products, in consultation with sales and customer management, customers, and third party partners, including analysis of revenue opportunities and related costs.-Provide guidance and support, as needed, on the go-to-market plan for product/feature/functionality of the Corporate Product portfolio, and assist the sales team in closing complex deals with corporate clients by communicating the product value proposition, analyzing the financial business case advantagesProduct Management:-Enhance and manage corporate product program pricing, product strategies, and roadmaps for continued growth in the segment in coordination with Sales & Account Management.-Monitor and evaluate product performance and profit and loss per corporate product.-Responsible for Implementing ATL and BTL marketing programs to promote corporate products across the MENA region.- Responsible for managing market research, opportunity assessments, and customer satisfaction that may drive new ideas and concepts.

Bahrain

Manage Beyon Connect Business Development Department. Responsible for business development plan, strategy, execution, revenues, and reporting. Create an effective Go to Market strategy for Beyon Connect’s products. Effective collaboration with the CEO, Other Business Units heads and relevant stakeholders, to strategize, drive business development platform and generation of revenues.Manage clients and provide the processing infrastructure. Liaise with relevant stakeholders and sales team to deliver the product to the client.Generate growth in revenues across all Beyon Connect products through relationship management, deal sourcing and marketing to prospective investors/clients.

Bahrain

Marketing & NPD: implementing innovation, development, and commercialization of Commercial products in Middle East & North Africa. As the product owner, I am tasked with assignments that lead strategic new product development, product management, and implementation of corporate customer focused marketing strategies. Corporate Implementations: by developing a sound corporate implementations module, insure that new corporate business generated from new sales and expansions of existing accounts business are trading to their potential as per the pre-set plans – maximizing business returns (win-to-trade ratio) on such corporate deals. Regional resources thought leadership: through indirect reporting lines, and thought leadership, lead a team tasked to maintain and grow the commercial business/ corporate card portfolio across Egypt, Oman, Jordan, Lebanon, and Qatar Bahrain Market: lead sales and account management efforts, and get personally involved as required in both, for the Bahrain corporate market, by developing a strategic action plan including but not limited to account expansion and retention, acquisition of new corporate customers, rollout of new products.Key Achievements:- Launch of the VPayment solution- Cashback automation

Bahrain

Marketing strategy: Define marketing approach for Sabre Travel Network Middle East, using global/EMEA strategy guidance commercial data, market trends, customer/segment analyses, competitive benchmarks and marketing performance criteria. Marketing planning and execution: Create and implement annual marketing plans, defining the marketing mix that drives familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions as well as conversion and retention of business. Execute market-facing segment activities through optimum mix of media including web, video, email, social media, and print communications; industry and customer events as well as sponsorships and speaker placements.Sales support: Partner with and support sales and account management teams to contribute directly to commercial growth goals. Deliver marketing solutions supporting all stages of the customer buy-cycle. Leadership: Management of local Marketing team and collaboration with EMEA and Global Marketing organisation within overall relationship framework, creates coaching and training plan for local Marketing staff to increase efficiency and effectiveness of activity, facilitates the sharing and implementation of best practice across EMEA.Key Achievements:• Best Technology provider presence award at the Arabian Travel Market 2015+2017• Restructuring the Middle East marketing department with new processes and workflow• Creating a new Global Sales tool to support the account managers during customer renewals.• Successfully project managed and executed the relocation of Sabre ME HQ office in Bahrain

Bahrain

The position responsibilities for the following roles and functions:• Marketing:Developing and building brand experienceManaging Batelco.com/business websiteManaging monthly campaigns and reports for specific business segmentsHandling customer loyalty for the top 50 Enterprise Customers• Event ManagementConducting and managing corporate events for Enterprise customersConducting and managing corporate workshops for the Banking Segment• Product Development & Management:Part of the mobile development team responsible for creating new mobile services and offersPart of the eDelegation development team to providing new and innovative solutionsPart of the EDW team for creating new CRM software for Batelco reports• Sales and Sales Support:Creating customised mobile offers for sales team to win-back mobile customers.Managing and identifying KPI’s and services that enhance the after sales support servicesKey Achievements:• Organised the first Cisco Networkers 2010 that took place in Bahrain• Organised the first Batelco CommTech for SME’s forum and Expo in 2012• Created the Number Portability Initiative for the Enterprise Segment

Assure proper communication among various segments, between Batelco and Anis pre-sales. Organize meetings on a weekly and monthly basis for the Sales and ORB team. Generate reports as well as sales forecast spreadsheet. Engage relationship with external partners, such as CISCO and Microsoft.

High School + Ib Certificate, High School/Secondary Diplomas And Certificates

Bachelor Of Science - Bs Honors, Accounting, Honors

Activities and Societies: Film Club, Newsletter, Soccer Team, BasketBall Team, VolleyBall TeamGraduated with a Bachelor's degree.