Mariana Lamas (She/Her) Email & Phone Number

Lisbon, Portugal

Leading Hiring Hub that connects companies directly to IT professionals worldwide, from local to international, remote or on-site work, it offers flexible hiring products: recruitment, staffing, RPO, employer branding, visas and relocation, etc.* Manage marketing strategy, content, projects and design, focusing on KPIS, ensuring the projects are delivered with clear goals, timelines and milestones. Allocate resources and delegate tasks.* Implement marketing campaigns to enhance customer experiences across various touchpoints such as social media, website, signups, email marketing, blog, ebooks, among other relevant channels and formats.* Cross-collaboration with sales, customer success, staffing and recruitment departments to leverage revenue results and support cross-functional workflows and automations.* Ensure that Marketing tools are configured in a way to deliver all the Marketing channel activities.* Understanding business objectives and cross-functional team goals and translating these into optimized processes for campaign planning, data segmentation and performance measurement. # Clients: Trusted by top organizations like Volkswagen DS, Mercedes-Benz, SIXT, Teamviewer, Typeform, Catawiki, Pipedrive, Bosch, Feedzai, Tripadvisor, Hitachi, Rows, Zendesk, Zurich, OLX, LIDL and thousands of others.# Tools: Hubspot, Figma, Wordpress, Asana, Notion, Slack, GSuite, Typeform, Meta Business Suite.

Lisbon, Portugal

Strategic development with automated marketing to successfully attract startups and businesses to international Acceleration and Ideation Programs sponsored by clients. (innovation, growth and success).* Create and maintain a detailed marketing campaign with a focus on conversion goals.* Closely collaborate and advise within and outside the marketing team.* Oversee and drive the successful execution of the marketing campaigns.* Ensure the development of detailed reporting dashboards and workflow tools.# Clients: Melco International Development Limited (Macau, China), Turismo de Portugal, Fidelidade.# Tools: Zapier, Mailchimp, Cognito, Wix, GSuite, Adobe Creative Cloud (Photoshop, Illustrator), Slack, Typeform, Meta Business Suite.

Lisboa, Portugal

Pioneering Seed HealthTech startup marketplace dedicated to revolutionizing the hiring process for nurses and carers, providing nonexistent flexibility for both health professionals and institutions through an extensive job board. # Led the communication department, launched and scaled the brand and oversaw management, marketing strategy, content production & analytics. * Strategy, implementation, analysis & improvement for Portugal, Spain (pilot) and Brazil markets.* Development and implementation of marketing plans including digital, paid and content that positively impacted awareness and pipeline growth.* Cross-collaboration with the product, sales, customer success and operations teams to build the client funnel, generate leads and identify opportunities to reach new market segments.* Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.* Ensure our brand message is strong and consistent across all channels and marketing efforts (events, campaigns, web pages and promotional material).* Set, monitor and report on team goals.# Clients: Public and private sector, including the biggest healthcare players in the market such as SAMS, CUF, TrofaSaúde, ORPEA, José de Melo, Unilabs, Hospital Garcia da Orta, Hospital Beatriz Ângelo, KMED, among others.# Tools: Facebook business, intercom, sendgrid, unicorn, miro, zendesk, notion, slack, GSuite, adobe suite, paid media, hotjar.

Lisbon, Portugal

* Branding: Benchmark, brand positioning and manage all the campaigns and content (online & offline).* Strategy: Guide marketing tactics, developing roadmaps and product marketing aligned with the client journey.* Social media (organic and paid): Develop the social media strategy, prepare briefings for the creative team and manage freelancers and agencies, and give constructive feedback and social media content approval.* Content marketing: Creation of content (copy, design and video) for social media platforms, ads, website, blog, playbooks, white papers, presentations, ebooks, community, email marketing.* Product marketing and growth: Initiate the startup's marketing automation area and the management of the conversion and engagement funnel for business growth. Create, plan, and optimize product marketing strategies to achieve business goals, always taking into account learnings and suggesting constant improvements.# Tools: Google analytics, meta business suite and hotjar to extract data and propose improvements.

Health • Wellness • Events • Sports

Portugal

NGO focused on teaching sustainability and civic education in Portugal. # Projects and team management of 20 members.* Event planning: 6 Workshops, 1 Conference, 1 Exhibition, 1 Documentary Premiere* Building the internal culture for 30 members (people-centered)* Raising public and private funding (European Union, Camões Institute, IMVF, crowdfunding, etc). Earned: 33.500€ in 1 year.# Project management and team leadership* Conference "Circular 2021" about Sustainability in 2021/2022 at Aula Magna, Lisbon.* Art Exhibition "Do Prato à Terra" about food waste and nutrition education at Aula Magna, Lisbon.* Documentary "Sustentento: Realidade Insasiável" about food waste and food providers in Portugal.* Talks and workshops.# Tools: Adobe creative suite, notion, slack, GSuite, mailchimp, building internal training and wellness programs, community management, recruitment, teambuildings and events.

Portugal

* Projects and team management of 8 members.* Strategy, branding, social media and art direction.# Tools: Adobe creative suite (photoshop, illustrator), notion, slack, GSuite, mailchimpfacebook business manager, instagram, linkedIn, paid media.

Lisboa, Portugal

* Projects and team management of 17 members.* Marketing: Digital strategy, social media, copywriting, email marketing, PR, blog content, community management, influence marketing, SEO, among other marketing functions.* Design: Content production, art direction, social media, merchandise, email marketing, podcasts and events.# Tools: Adobe creative suite (photoshop, illustrator), slack, GSuite, mailchimp, facebook business, instagram, linkedIn and twitter.

Lisboa, Portugal

Immersive conference for 1500 people (sold out) where speakers and artists share new perspectives.* Search, develop and implement innovative solutions* Improve a highly collaborative ambient with cross-functional teams and external partners * Plan, create, launch and scale new processes for the team and projectPartners: Teleperformance, IKEA, Zomato, Cidade fm, LIDL, Viacard, Castelbel, Noesis, Moche, Flag, Fever, Yellowbus, Shoyce, EatTasty, Odisseias, EPAL, among many others.

Lisboa E Região, Portugal

Advertising agency focused on digital and social media platforms. * Product Photography (Studio, outdoor & editing)* Brand Identity (Design & motion graphics)* Video (Capture, editing & motion graphics)* Events (Ideation, activation, media)# Accountable for +15 clients: NOS Audiovisuais, Delta Cafés, Delta Q, Ben-u-ron, Well’s, Baby Well's, Tetley, GoChill, EDP, Estrella Damm, YESdiet, Skinerie, Gosh, Pump it, Atelier Fragmentos de Arquitectura.# Tools: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere)Design, Motion graphics, Photography, Video, Facebook, Instagram, LinkedIn, Youtube and Twitter.

Mestrado, Design E Publicidade, 19

Dissertation about Digital Strategy at an NGO. Thesis advisor: Prof. Rodrigo Morais.

Licenciatura, Audiovisual & Multimedia, 14

Focus on Digital Communication.

Specialization, Digital Marketing, 19

Course Flagprofessional Web Marketeer