Alameen Rustham Email & Phone Number

Chennai, Tn, In

Chennai, Tn, In

Los Angeles, California, United States

SEO Strategy & Execution:As the SEO lead for four startups at Hair & Compounds, I manage strategies to drive organic growth and improve search visibility. My responsibilities include keyword research, site and backlink audits, and resolving technical SEO issues through collaboration with developers. I’ve streamlined processes for site audits and backlink management, ensuring efficient workflows. I also provide monthly performance reports to optimize strategies. Additionally, I mentor a team of two, enhancing their SEO skills.Ceramics Website Project : (One of the startups)I led the SEO strategy for Anna Shipulina’s ceramics website, improving organic traffic and keyword rankings. Over a 8-month period, some of the Key Achievements:- 301 organic users from 2.- 40.79% CTR for branded keywords.- Top 10 rankings for key non-branded keywords.- 6:41 session duration on the homepage.- Increased Domain Authority from 2 to 6.Product Manager (Job Rotation):As the acting Product Manager for our SaaS startup, I designed a seamless onboarding process, addressed MVP errors, and created a value-based referral program. I developed retention strategies to enhance customer loyalty and managed roadmaps, timelines, and budgets. This rotation deepened my understanding of product development and customer engagement.JTBD Research – Farmers Project (Upcoming Startup):I also conduct customer interviews with Indian farmers, using the Jobs-to-be-Done methodology to understand their challenges and provide tailored solutions for sustainable farming innovations.

Chennai, Tamil Nadu, India

Lyon, Auvergne-Rhône-Alpes, France

• Implemented HubSpot in 7 commercial subsidiaries across Europe, ensuring smooth integration and user adoption.• Collaborated with marketing teams across Europe and the UK to execute B2B lead generation campaigns in HubSpot CRM, ensuring compliance with each country’s digital marketing regulations. Provided detailed campaign performance reports with actionable insights.• Reported weekly campaign performance to different markets, sharing successful strategies to encourage adoption in other regions.• Managed multiple automated email campaigns in HubSpot CRM, including Whitepaper downloads, lead nurturing, and pop-up forms. Designed strategic workflows to optimize the customer journey and created emails, forms, and assets according to company guidelines.• Developed an Account-Based Marketing (ABM) strategy with lead scoring, enabling better lead classification and more personalized email campaigns.• Managed website content for multiple markets using CMS Drupal, including creating and translating landing pages. Integrated contact forms with HubSpot through API to streamline lead management.• Worked with external agencies like Riseup.ai for E-learning, CyberCite for landing page optimization, and BusyBiz for HubSpot CRM improvements.• Conducted on-page SEO for UK market landing pages using CMS Drupal, optimizing content for better search performance.• Took initiative to collaborate cross-functionally, developing a content and channel mapping roadmap for the Marcom team, educating sales teams on HubSpot, and working with the visual design team to create marketing videos.

Chennai, Tamil Nadu, India

• Developed and optimized company website using WIX in-built SEO tools • By creating a fresh SEO (on-page and off-page) strategy, and content marketing strategy, we increased our clients' e-commerce web traffic by 15% in just three months • Used Google Analytics to analyse website traffic and drove insights • Collaborated with the creative team to create promotional posts for the clients' social media accounts • Conducted extensive keyword research and maintained our top keywords in their positions • Reported the SERP position of our top keywords monthly to my coordinator Monthly website audits using Google Search Console were carried out by me to fix technical issues • Managed and kept an eye on clients' social media accounts and collaborated with the creative team to create posts that increase brand recognition and encourge community engagement • Took the initiative to photograph clients' products for their online store after work hours, saving the company money and time

Master'S Degree, Marketing/Marketing Management, General

Bachelor Of Engineering - Be, Computer Science