•Active member of Boot World’s executive team reporting to President/CEO. Responsible for collaborating on the development of strategic direction, providing insights and recommendations for the overall company growth and development. •Responsible for developing the overall creative and digital strategy for the Boot World brand, re-enforcing strong brand identity in all communication collateral.•Lead, inspire, and grow the Creative and Design teams, fostering a culture that places a premium on ideas, innovation, and efficiency to deliver industry-leading creative.•Oversee the e-Commerce division, orchestrating the re-platforming to Magento e-Commerce platform which resulted in a 400% increase in e-Commerce sales through strategic initiatives. •Implement enhancements to the e-Commerce fulfillment structure to enhance efficiency, resulting in a 20% reduction in operating costs. •Spearhead the establishment of the Amazon sales channel, integrating Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) sales channels for enhanced revenue streams. •Collaborate with department leads, Production, and Finance to see projects from ideation to activation, effectively completing project milestones within the timeframe and on budget. Ability to maximize revenue potential of programs while exceeding Boot World’s goals.

•Led and oversaw all aspects of Creative and Marketing divisions for the brand, ensuring consistency and alignment with Boot World’s brand values and objectives.•Developed and implemented creative strategies to enhance brand identity and visibility across various platforms (social media, email, website/SEO, out of home (OOH)/digital out of home(DOOH,) and channels (Meta, YouTube, LinkedIn).•Managed and inspired a team of designers, copywriters, and other creative professionals to produce compelling and innovative visual and written content. Fostered a culture that placed a premium on ideas, creativity, and innovation to deliver industry-leading creative solutions.•Collaborated directly with vendor partners (i.e., Reebok, KEEN, Wolverine, others) providing guidance on overall industry strategy. •Formulated branding strategies for newly established internal footwear brands: Trade Street Boot Company and Burleigh Sheepskin.•Executed migration to HubSpot CRM, culminating in a 25% upsurge in sales across retail and commercial sectors.•Managed comprehensive rebranding initiative including assessment and research, goal setting, strategy development, design and creative development, implementation, monitoring, feedback, and iteration.•Led transition from traditional (e.g., print, broadcast, direct mail, and others.) to digital marketing methodologies (SEO, social media marketing, influencer marketing, marketing automation, and others).•Supervised implementation of MediaGraph digital asset management system.

•Collaborated closely with esteemed vendor partners including UGG, Wolverine, Timberland, and Dr. Martens to synchronize creative assets and messaging with vendor objectives and internal company requirements.•Translate business objectives into usable and on-brand features. Lead strategic digital and marketing initiatives, specializing in brand development and personalized customer journeys. •Provided guidance and mentorship to Junior Designers, fostering their professional growth and development.•Spearheaded the implementation of comprehensive project management systems (Planner, Asana, Basecamp, Smartsheets) across the organization, streamlining workflow and enhancing productivity.•Successfully revamped and optimized website architecture, resulting in improved functionality and user experience.

•Designed visually appealing graphics for print, digital, and video assets in close collaboration with the company president and department heads across retail, commercial, and e-Commerce divisions.•Executed multiple design projects simultaneously, managing priorities and deadlines effectively.•Conducted thorough research on design trends, competitor activities, and target audience preferences to inform design decisions.•Presented design concepts and mock-ups to clients for feedback and approval, incorporating revisions as necessary.