Practitioner and author "PURPOSE DELIVERED: Bigger Benefits for Society and Bigger Profits for Business - A CEO's Experience". Routledge. 2021.Nominated: “Financial Times and McKinsey Business Books Awards, 2021”.Formerly: Partner, PwC; Director FTSE 100 & NYSE plc; CEO chemical engineering multinational, private equity owned .25+ years P &L multi-country experience: Europe, the Americas, Asia Pacific, Middle East, India. Doctorate, Economics University of Oxford.Book endorsements include:'Purpose Delivered' is a most important book that, rightly, articulates the urgent case for a reorientation of how many business leaders need to think in order to help capitalism rediscover a better purpose, and with it, more desperately needed legitimacy. But in Alan’s case, it is written by someone who was walked the walk and not just talked the talk".Lord Jim O'Neill. Chairman Chatham House. Formerly chairman Goldman Sachs Asset Management, Commercial Secretary to the UK Treasury"There is no doubt the case for an organisation to be Purpose-led has never been stronger. In this important book, Alan sets out the ways organisations can enact purpose, including why CEOs need to take ownership of the agenda and the value of metrics that help to evaluate the success of an organisation in delivering on its purpose. A timely and thought provoking read." Kevin Ellis. Chairman PricewaterhouseCoopers"As becoming ‘purpose-led’ goes mainstream, the business focus is shifting from “why bother” to “how to do this well”. The core of this timely and insightful book is a powerful worked example, showing the steps a committed and visionary CEO took over five years to put purpose into practice in a challenging context. With a wealth of practical illustrations of dilemmas and decisions, and using Blueprint for Better Business’s Five principles as an external benchmark, the book illuminates how taking purpose seriously is both a personal and organisational challenge, and demonstrates the amazing difference it can make – to the benefit of the business, society and the people involved.Charles Wookey. CEO Blueprint for Better Business"This is rare: not only a book on corporate purpose that majors on the 'how', but one based on lived experience. Alan draws effectively on his CEO career to demonstrate the case for a new core competence needed to deliver purpose, a competence based around the concept of 'heightened integrity'. The book is full of pragmatic examples and tools, and enlivened by anecdotes."Sam Baker. Partner Deloitte