Alan Beard Email and Phone Number

Responsible for all areas of website management to enhance customer experience and drive site traffic, conversion, and sales growth.

Meet company growth objectives through effectively managing eCommerce functions focusing on marketplace selling, brand strategy, paid marketing and user experience. Serve as sole Amazon 1P Account Manager effectively meeting and exceeding growth and margin goals. Manage item catalog, monitor brand integrity, and police MAP policy. Drive brand awareness and increase sales through creative AMS campaigns. Successfully communicated need for eCommerce strategy and leadership that led to creation of eCommerce Manager position. Serve as strategic liaison to key retail sales partners supporting their eCommerce initiatives. Deliver consistent brand messaging across digital sales outlets and enforce brand standards with online distributors. • Advocated need for role to develop and execute eCommerce strategy, leading to creation of eCommerce Manager position.• Generated strong year-over-year channel growth through creation of new marketing copy, A+ detail pages (enhanced marketing content), and paid marketing campaigns to enhance conversation rates • Consistently achieve positive ROI from pay-per-click campaigns through Amazon Marketing Services (search and display).• Spearheaded and managed the digital on-boarding of multiple 7-figure retail channel partners.• Invited by retail channel partners to speak with the eCommerce leadership providing insight and advice on eCommerce strategy process improvements.

Create and maintain twelve-month production forecast to support lean production and supply chain initiatives. Collaborate with Sales, Marketing, and Purchasing teams to ensure timely introduction of new products and forecast accuracy of existing products (mean average deviation +/- 5% of monthly revenue). Provide recommendations and summarize forecast direction for executive team. Administer sales database to provide monthly and weekly sales reports to sales managers and external stake holders and perform ad hoc reporting as needed.• Communicate directly with executive team providing detailed demand insights and forecast direction utilizing current trends, historical data, customer feedback and market demand to synthesize a highly accurate and insightful demand model.• Provided 12-month forecasting to coordinate production resources significantly reducing forecast errors from 20% to 5%.

Mastered EDI skill set and quickly became subject matter expert and accepted EDI Coordinator role in addition to Demand Analyst duties. Provide on-boarding and integration of EDI partner requirements with primary focus on demand side (customer) transactions. Develop EDI maps per trading partner specifications to integrate documents with the ERP system and provide detailed product content to customers for online marketing and brand representation. Ensure NAFTA export compliance and maintain tariff classifications for all products. Query complex sales data providing market research, weekly staff reporting and monthly sales reports. • Sucessfully utilized EDI mapping skills to eliminate need for integration outsourcing, effectively reducing new trading partner setup costs by 75%.• Coordinated with trading partners to enhance processes and capitalize on digital efficiencies to achieve consistent growth in EDI traffic.

Responsible for all aspects of Amazon 1P account. Manage item catalog, monitor brand integrity and police MAP policy. Create A+ detail page content to lift conversion rates. Create AMS campaigns to drive brand awareness and increase sales.

Owned, operated, and managed popular neighborhood social establishment providing live entertainment in an inviting, friendly atmosphere. Scheduled and organized live music events through effective communication with bands and creative social media, print media and on-premise advertising campaigns • Established successful music venue that served as the catalyst for the hard rock and metal scene in south central Kansas.• Hired and trained all staff to ensured an enjoyable customer experience and guest safety.