Alan Bower Email & Phone Number

Bloomington, In, Us

Alan served as publisher for all of Author Solutions’ imprints. These included WestBow Press, A Division of Thomas Nelson, Balboa Press, A Division of Hay House, Inspiring Voices a Division of Guideposts, iUniverse, AuthoHouse, Trafford and Xlibris. In this role Alan worked with a wide variety of distinguished and high profile authors.Previously Alan led brand management for iUniverse and AuthorHouse. This included relaunching the iUniverse and AuthorHouse Web sites onto a Salesforce platform.

As part of a small team my work has covered a wide range of functions:* To Formulate and continually adjust a US distribution strategy across markets.* Established Thomson NETg, Harvard Business School Publishing and Vangent as US distributors. * First point of contact for all sales and marketing support in North America.* Part of the commercial team negotiating and reviewing deals.* Developed training and marketing materials* Established Brand Guidelines* Helped Redesign Web site (look and feel, messaging and functionality).* Improved how the content is packaged and improved the taxonomy* Closed and serviced the largest US direct sale with Duke-Energy, Spectra Energy, and DCP midstream.* Advised on twelve book deal with Harvard Business School Publishing• Exploring multiple opportunities in the academic market with Harvard Business School Publishing, and a number of Higher education publishers and distributors.

London, Gb

* Turned around a demotivated sales team that had been downsized and had not achieved their sales goals in at least 4 years. Each year we inherited new product lines along with their sales bases from the prior year. Our overall sales base grew by 60% over the period of my leadership and each year we increased prior year sales.* The team sold all products that came out of PTG and Pearson Education, covering IT, Business, Management, Health and Technology* Team comprised Strategic Alliance Directors, responsible for sales and business development with some of the largest IT companies, including Adobe, Apple, Cisco, Dell, Hewlett-Packard, IBM, Macromedia and Sun Microsystems.* At the heart of new product initiatives, from selling Safari (Online Reference Library) to developing custom learning solutions for key IT companies.* A member of the management team that established the Wharton Business School publishing program and developed the publishing partnership with IBM.

* Part of a management team responsible for integrating Prentice Hall PTR, Addison-Wesley, Peachpit, and Macmillan Computer Publishing into the newly formed Pearson Technology Group.* Lead a US based team to grow the PTG's sales outside the USA by enhancing communication, operations and reporting, and by sharing sales and marketing best practices across all regions and channels.* Worked with key publishing alliances (Cisco, Adobe, Sun Microsystems, etc.) and key resellers (Amazon.com and Borders) on their global initiatives, making sure our International divisions took advantage of these new opportunities.* Worked directly with a huge variety of accounts across many different sales channels across the globe.* Presented PTG's publishing plans at regional Sales Meetings (EMEA, Asia, Canada, Australia, and Southy America) as well as organizing international participation at the US sales meetings. * Exceeded sales goals and the performance of US domestic sales during this period.

* Moved into an editorial position during a period of time when Macmillan Computer Publishing was purchased by Pearson.* Worked with an innovative publishing team to build a publishing list around Linux, Open Source technologies and XML.* Experimented early with authoring books using XML and publishing under an Open Source license.* Transitional management of a list of books published in partnership with the Software Quality Institute, University of Texas, http://www.sqi.utexas.edu

New York, Ny, Us

* Developed and implemented brand strategies for the publishing imprints, Sams Publishing, http://www.sams.com, New Riders, http://www.newriders.com, Macmillan Technical Publishing, and Cisco Press. http://www.ciscopress.com.* Worked with editorial and design teams to consolidate a fragmented cacophony of series and cover designs into focused brands that enhanced messaging to their targeted communities.* Worked with great editorial teams to develop new series and brands that still thrive today.

* Promoted to establish a strong marketing team for this new division of Prentice Hall Europe. The team I recruited and managed contained some of the most creative and dedicated individuals that I have worked with in publishing.* PHE CPTR sold and marketed books and software from all Macmillan Computer Publishing (USA) imprints, Prentice Hall PTR, Prentice Hall Trade Europe, Jossey Bass, Pfeiffer, Lexington Press, Macmillan Library Reference and Appleton & Lange.* Established integrated sales and marketing campaigns with key resellers and customers across Europe, Middle East and Africa, through many different channels.* Enhanced and broadened sales and distribution in Eastern and Southern Europe, and supported local language initiatives.* Established a direct marketing / sales operation for some of the professional lists, adapting a model from US sister companies.

Us

• While continuing to grow MCP sales across EMEA, I also took responsibility for Prentice Hall PTR, Jossey Bass, Pfeiffer, Macmillan Library Reference, and series and titles from other parts of Simon and Schuster. By staying sales focused, we exceeded all targets with considerable year-on-year growth.

Us

• Integrated the newly acquired Macmillan Computer Publishing product line into our sales and marketing operations. We maximized sales through existing customers as well as broadening our channels of distribution while exceeding my sales targets.

Us

• Ensured strong growth of product sales of Prentice-Hall, Ellis Horwood, Digital Press, Brady, and M&T through cost effective marketing and PR. Successfully supported sales into the academic market place, while growing sales considerably through the book trade and corporate and special sales. Ensured we reached a professional audience for our books. Marketed MINIX (A UNIX like operating system) in EMEA.

Birmingham, Gb

• Enhanced the image of CML at all appropriate computer exhibitions while maximizing direct sales/profits. Implementing major marketing campaigns through direct mail, advertising, and by inserting varied marketing pieces into major PC magazines.

• Established and managed one of the most successful retail outlets for computer books in the UK. Implemented direct marketing campaigns and organized attendance at exhibitions, raising the profile and sales of the department. Deputy Manager of the Science, Technical and Business Department.

Gb

• Commissioned as a Pilot Officer from RAF College Cranwell. Training focused on people-management, leadership, financial management, personnel management, Air Force law, and strategic studies. Successfully completed Air Crew survival course. Completed 15 hours flying time at RAF Swinderby. Carried out administrative and public relations work at RAF Cranwell and RAF Biggin Hill.