Lead newly formed Aerospace and Solar Vertical Markets. Responsible for extensive research, analysis and target segmentation of the markets, managing a $17.8M customer base and developing a tactical plan to identify key opportunities for organic growth. Main focus on engineered sell to the OE with goal on developing print position for STANLEY Engineered Fastening’s diverse line of products.

Teamed with the Ground Transportation Vertical Leader, used Strategic Marketing Process best practices to identify target market segments and customers. On a tactical level, acted as Sales Engineer responsible for application-based sales of engineered fasteners to the OEs.

Conducted study of the Solar industry in North America to determine the potential opportunity for existing and future STANLEY Engineered Fastening Technologies in this market. Performed extensive research, market analysis, called on Solar OEs and tiers, and attended major exhibitions. Developed marketing materials required to launch sales efforts into the solar market. This initiative set the stage for integration of newly acquired line of structural blind fasteners and tools, and the subsequent focused effort to develop this key market potential.

Promoted to newly conceived position of Business Development Manager for the Electronics Market, North America. Developed strategic and tactical business plans to grow the business. Supported commercial and technical requirements for OE and NPI Engineering, Distribution Partner and Production Facility personnel. Called on Key OE and Tier targets, e.g., HP, Cisco, Oracle, Intel, Dell, Sanmina, Flextronics, Foundry Networks, etc., throughout North America.

Managed network of New England based Channel Distribution Partners. Conducted Engineered Application Sales of all STANLEY Engineered Fastening products to industrial tiers and OEs.

Sales of Dixi Machining Centers and set-up Northeast Market for Dixi Microtooling.