Alan Fleming Email & Phone Number

General George S. Patton Jr. said: “If everyone is thinking alike, then somebody isn't thinking.”Alan's chief skill is to provide Red Team Analysis approach to the development and planning of a Marketing Strategy. A Red Team approach is to enhance decision making by challenging assumptions and exploring new ideas, typically from the perspective of an adversary or a competitor. He can bring a outsider perspective to assist a business identify critical marketing issues and risks, develop strategy options and analyse each option using group decision support modelling. His aim is to improve his customer’s skills in developing the most suitable strategy for them.Consideration os taken of customer focus, competitor advantage, and strategy risk.His particular expertise is in Strategy Development/Planning with a specialist knowledge in Channel and Value Chain Management (ie 'How to Go to Market'). His approach is not to provide a plan or recommendations. You don't learn by someone telling you. His aim is to teach and develop new skills with his customers so they can better think strategically and tactically. He identifies the core issues by working with management through a structured process, challenging existing assumptions, identifying real world risks and exploring new options into pragmatic activity programs. This may include: Strategy and Tactical Risk Plans; Contingency Plans and Escape Plans.

Listed skills include New Business Development, Business Planning, Marketing Management, Marketing Strategy, and 26 others.